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This FAQ answers the most frequently asked questions about MYSS! Please wait for the entire FAQ to load before clicking on one of the links below. If a link seems not to work, click "Reload" or "Refresh" on your browser, and then wait for the whole FAQ to load.
 First, let's start with the most important and frequent question. It usually comes from those who need the book more than anyone else (but who don't know it).
1) Hey c'mon. All this info is available for free on the Web! 2) What formats does MYSS! come in? 3) How easy is it to get my money back with your guarantee? 5) Seriously, how can you sell such valuable info for so little? What's the catch? 6) Can you provide me with a complete listing of all the topics that your book covers? 7) When will you have MYSS! available for LINUX users? 8) How can I trust any offer on the World Wide Web? 10) Please tell me more about your newsletter, SITE-SELL!. 11) Please tell me more about your other newsletter, Sales from the Edge.
A1) Your site is too plain to sell. It needs glitz... some big graphics, fancy animation like Shockwave, a few java applets, maybe a little RealAudio too, etc., etc. If you can't do a glitzy site, how much can you really know about selling? Many people are sure that a site must be glitzy to sell. Nothing could be further from the truth. Here's why... Until at least 2001, bandwidth will be slow for most Web consumers. That's why speed wins the day. The heavy, glitzy site is doomed. Two years ago, many major companies launched design-heavy sites. They have all switched to a text-dominated format. Yes, simple graphics and good layout should create a solid "look and feel" consistent with your image (and MYSS! does show you how to do this). But after that, it's the words that sell (and MYSS! shows you how to do that, too!). Take a look at any top-selling site on the Web. Yahoo!, Amazon.com, eBay -- it doesn't matter who you choose. They're all simple, text-dominated, and very, very fast. Speed sells -- for the next 2 years, heavy multi-media belongs on the TV, not the Web (if you want to sell). P.S. Do you know where we (and other successful sites) do use cutting edge technologies? On the back-end parts of our site. We use state-of-the art, custom-designed java, C++ and SQL databases to automate our order-taking process and affiliate program. Since this all runs totally on our server, it's completely invisible to our visitor, which is the way it should be.
There are loads of other misconceptions about how to sell on the Web. Here are just a couple...
"A good sales site must be short." -- This person thinks that something quick and simple will sell... but it won't. Web shoppers are a smart, careful breed. Serious customers will "drill-down" until they have all the info they need to make the purchase. The "easy sell" should, however, be given easy access to ORDER whenever ready! "Don't use any hard-sell language." -- This person, usually a bright and introspective intellectual, mistakes "hard-sell" for benefit-oriented copy -- customers need to understand "what's in it for them" before they buy. Too bad, this person is doomed to write dry, intellectual sites... that don't sell. There are tons of misconceptions about what it takes to sell, even (or especially!) among the "experts." These misconceptions kill sales -- unless you actually try-try-try things, you'll never know what's hurting your sales. And that's exactly the kind of information that's packed into MYSS!. You yourself, dear reader, without knowing it, probably hold misconceptions about what it takes to sell. Which ones are holding you back from selling? Like the old saying goes, "You don't know what you don't know." With "MYSS!, you will know!
It is impossible to please everyone. Write and design to meet the needs of most of the people in your target market, not to please everyone and not to please yourself. The idea is to sell, not to be all things to all people. It took me so long to figure this out, and how to do it. Make Your SITE SELL! will show you how... in minutes. This site is the single best effort to deliver what most people need, and in a way that appeals to most, before making a purchase. And the proof is in the pudding... Its conversion rate (sales divided by unique visitors) is skyhigh. One Web marketing guru has already called our site, "by far, the most persuasive selling site on the Web." And the feedback to MYSS! is more than strong -- it's far better than even I could have hoped. People will succeed on the Web because of MYSS!, and that's a tremendous feeling.
Eliminate misconceptions that are holding you back. Write and design to sell to most, not to please yourself or the fringes of your target market.
1) Hey c'mon. All this info is available for free on the Web! Small parts of MYSS!'s content are available from other sites scattered around the Web. But a lot of that free-on-the-Web-info will either waste hundreds of hours of your time for small results, or worse -- you'll get negative results (like getting banned from search engines). MYSS!...
For anyone who values his/her own time and the proven experience of someone who's "been there, done that, and sold the tee-shirt," MYSS! offers rock-solid, time-saving, business-building value.
2) What formats does MYSS! come in? MYSS! is available in Printed or Electronic Versions. The Electronic Version is in Adobe Acrobat Reader (PDF) format. It has always been available for Windows and Mac users, and now...
Adobe Acrobat Reader is awesome software, by far the best way to publish an e-book. And the best news is that it's free. You need Acrobat Reader to be able to read MYSS!. If you do not own Adobe Acrobat Reader 3.0+, download it now from Adobe's site.
3) How easy is it to get my money back with your guarantee? How do you know that I will? Two ways...
4) I surf the Web, but I don't know much about writing Web sites. Can an absolute beginner benefit from your book, or is it too advanced? In some respects, it might be actually better to start with a clean slate! No bad habits. MYSS! assumes a "zero knowledge base." As the site says elsewhere... Launching a Web business is far simpler than a "real-world business." To succeed in a Web-based venture, you only have to make good on three STEPS, each one directly under your control...
I assume that you know absolutely nothing about "The Big 3." By the time you finish MYSS!, you will have all the tools to conquer the Web world.
5) Seriously, how can you sell such valuable info for so little? What's the catch? No catch. As you may have seen already, my wife and I have made a comfortable amount of money in other ventures. And I love to teach. So we've priced MYSS! to be affordable to anyone with an interest in selling on the Web. The kind of feedback that we're getting now makes the lower price more than worth our while!
6) Can you provide me with a complete listing of all the topics that your book covers? Absolutely. Just click here to go to the Free Download Page. Then click on the Table of Contents links on that page. Or download the free trial and then check out the Table of Contents. Readers regularly comment that single chapters, even single sub-chapters, have been worth the purchase price!
7) When will you have MYSS! available for LINUX users? Great news!
8) How can I trust any offer on the World Wide Web? Great question. No one likes to "get taken." I certainly don't. This is one of the most important topics that MYSS! covers. If you don't earn the trust of your customers, you're dead. The requirements of each site are different of course. But on this site...
9) I worry about giving out my credit card information to somebody I do not know -- I only "met" you 15 minutes ago.
This fear, while decreasing, is still one of the major barriers to purchase. That's why MYSS! covers this topic in detail. If you do your homework on my background, you'll know that I am a solid, stable member of my community. My family and I are not about to disappear. You know where to find me. So does VISA!
Two small side points:
10) Please tell me more about your newsletter, SITE-SELL!. Sure! Here's the info!
11) Please tell me more about your other newsletter, Sales from the Edge. A good 95% of MYSS!'s content is "classic content." Sections such as writing words that SELL, or building gateway pages that pull LONG-TERM traffic, or developing your own products will never go "out of style." That's why I say that 95% of MYSS! will be as valid in 2002 as it is now. Once you know and use the MYSS! process, all you need to do is stay up to date with the occasional IMPORTANT development. Of the tons and tons of overhyped new technologies that come out every day, most simply wither away (remember "push"?). When I'm sure of something important that will stick, I cover it in the EDGE. The EDGE keeps the other 5% of MYSS! "evergreen" -- and it keeps MYSS! owners from wasting their time on all the day-to-day white noise of Internet marketing. :-) Get the EDGE now, while it's still free, by ordering MYSS! at its still low price of CAD$24.95 (well under US$20)... https://secure.sitesell.com/order.html
12) Hey, you're an expert on selling on the Web. So naturally, this site has got me interested. But what if you are just using your sales skills to fool me? Many people view selling as being the same as "fooling people." They somehow see selling as "beneath" them. If this is you, it's time for a deep, internal gut check. Because no one buys if you don't sell. Selling is a noble, important role. It's what makes the business world go round, whether it's "e-biz" or not. Good selling has nothing to do with tricking people. Good selling tells people "what's in it for you." Then it proves that the product delivers on the promise. Click here to see how this site has proved its case to you (I hope).
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But here is the far more important point...
MYSS! is available for LINUX users, too!