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Advertising! The Hook Is Set...
The two major promotional messages by the large, old-fashioned small business
Web hosts are simple and effective. They
also do great harm because of that effectiveness. Here they are...
Message #1: "Cheap!"
Countless companies offer "$3.95/month hosting"... you can even
get "free business hosting for six months!" Large Web hosts fight tooth-and-nail
for new business, even offering domain names for as little as $4.98.
How can they offer cheap/free hosting? Unlimited sites? It's actually a sure
sign that their sites fail. Why? They can afford the "lure of cheap"
because their sites cost almost nothing to host...
- Near zero bandwidth expense (due to near-zero traffic)
- Low CPU (computer power) expense (no built-in, database-integrated, a-to-z, software-tools-and-process to help you build a site that succeeds).
What does the "free/cheap lure" cost the Web host? At most, a few dollars.
But the hook is set.
What does the lure cost that hopeful small business person? S/he is
about to lose a year and thousands of dollars before realizing what is already
destined... failure.
Message #2: "Quick & Easy!"
Even the "Biggest Brand Companies" promise your site will be up
and "ready to do business in less than a day." This
false promise is an effective lure.
It really is easy to merely "get a site up fast."
And Web hosts know that you will spend a lot of time and money trying
to make that quickly-built site a success after they hook you. However...
Building a profitable site (one that generates targeted traffic
without advertising) is like building a solid, quality house.
You must build it properly from Day 1, from the ground up.
The "lure of FAST" is as seductive as the "lure of CHEAP." It is so
tempting. Millions fall for it. By the time you realize this,
it's too late. The hook is set deep.
Once again, the small business client loses time and money, up to
years and tens of thousands of dollars, before realizing that
"the Net doesn't work."
Summary
The old-fashioned Web hosting industry sets the hook. Then it lives off upsell and churn.
Upsell? Yes, you pay more for every extra feature or tool, none of which are integrated.
Compare that to the modern SBI! approach. No hook. No churn. No upsell of countless new tools
(everything is included in SBI!'s integrated system of process and gools).
Just move forward and succeed.
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