99% of non-SBI! small business sites fail. The small business Web hosting industry even has a term for this, the "churn rate".
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The Churn Rate of
Small Business Web Hosts
The "churn rate" measures failure flux. This is the flow of small business sites from various large Web hosts to others, month to month. It is an excellent indication of the failure rate.
How bad is the churn problem? Here is one indication...
Expensive industry services exist that track the churn. They track every possible factor... except success.
Why do small businesses churn? Desperation.
Small businesses are failing online, massively. Failure causes them to look for another small business Web hosting solution.
Why do small businesses fail? "The Lure." For example, when you see $2.99/month Web hosting, it hooks you.
More advertising (ex., the lure of "free hosting for six months") convinces you to switch Web hosts. One year later, still facing low traffic and financial losses, you are on the hunt again.
That is churn.
Unfortunately...
It is easier for the Web hosting industry to spend astronomical marketing dollars to fight over the churn than it is to make small businesses succeed. It's an old axiom in business to "market to the dissatisfied in a commodity business."
And there are millions of very dissatisfied small business customers out there, all failing.
Compare the churn approach (of standard Web hosting) to SBI!...
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This old-fashioned, standard form of hosting dooms small businesses from the start.
99% of non-SBI! small business sites fail. The small business Web hosting industry even has a term for this, the "churn rate". SHOW Yes, old-fashioned Web hosting, the standard Web hosting that is offered everywhere and by the largest of companies, virtually dooms small businesses from the start.
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 SBI! is modern Web hosting, complete with all the tools you need. If "Web hosting" was "transportation," SBI! would be a NASCAR or F1 automobile, complete with a full staff of automated pit crew and coaches, that you drive to victory.
What about standard, old-fashioned Web hosts (ex., 1&1, verio, yahoo, etc., etc.)? "Park it over there in the corner." You rent space on their computers. They throw in a snazzy free sitebuilder and other irrelevant tools. But you get no process,
no mentoring. And you pay extra for important, success-generating tools and traffic-building staff.
What about blogging, the latest cheap-quick-easy way to "get online"? For special types
of small businesses, it can be a good choice. But for most, blogging is the "new fast way to fail" -- don't miss this analysis.
Instead of generating churn, SBI! builds success. The Top 3% Rate is just one of many ways that we track and prove success via respected, objective 3rd party services.
And what about those "would-if-they-could" companies? Instead of proof, they advertise the lure of "Cheap" and "Quick & Easy."
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Advertising Strategies Of
The Small Business Web Hosting Industry
Advertising! The Hook Is Set...
The two major promotional messages by the large, old-fashioned small business Web hosts are simple and effective. They also do great harm because of that effectiveness. Here they are...
Message #1: "Cheap!"
Companies now offer "$2.99/month hosting"... you can even get "free business hosting for six months!" Large Web hosts fight tooth-and-nail for new business, even offering domain names for as little as $2.99/year.
How can they offer cheap/free hosting? Unlimited sites? It's actually a sure sign that their sites fail. Why? They can afford the "lure of cheap" because their sites cost almost nothing to host...
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Low CPU (computer power) expense (no built-in, all-in-one system of software-tools-and-process to help you build a site that succeeds)
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Near zero bandwidth expense (your Web pages just sit there unread, due to near-zero traffic).
What does the "free/cheap lure" cost the Web host? At most, a few dollars. But the hook is set.
What does the lure cost you, the hopeful small business person? You are about to lose a year and thousands of dollars before realizing what is already destined... failure.
Message #2: "Quick & Easy!"
Even the "Biggest Brand Companies" promise your site will be up and "ready to do business in less than a day." This false promise is an effective lure.
It really is easy to merely "get a site up fast." That's why Web hosts "throw in" a free sitebuilder that anyone (even "beginners") can use to put something (anything!) up quickly.
Web hosts know that you will spend a lot of time and money trying to make that quickly-built site a success after they hook you. However...
Building a profitable site (one that generates targeted traffic without advertising) is like building a solid, quality house. You must build it properly from Day 1, from the ground up.
The Combined Message: "Cheap" And "Quick & Easy!"
The "lure of FAST" is as seductive as the "lure of CHEAP." It is so tempting. Millions fall for it. By the time you realize this, it's too late. The hook is set deep.
Once again, the small business client loses time and money, up to years and tens of thousands of dollars, before realizing that "the Net doesn't work."
Summary
The old-fashioned Web hosting industry sets the hook. Then it lives off upsell and churn. Upsell? Yes, you pay more for every extra feature or tool, none of which have been designed to work together.
Compare that to the modern SBI! approach. No hook. No churn. No upsell (everything is included in SBI!'s integrated system of process and tools).
Just move forward and succeed.
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How ridiculous has "the lure" become? This press release from a major Web-host-tracking service explains clearly that $2.99/month is intended "to attract" (i.e., lure) "Beginner Accounts." And what do "beginners" receive?
A domain name. Gigabytes of storage space. Loads of bandwidth. "Even" a MySQL database. The article goes on to explain how major Web hosts are competing on the basis of disk space, bandwidth, and price. But...
Doesn't Anyone Care About Success?
What are small businesses supposed to do with storage space, bandwidth, and a MySQL database? It's like receiving some of the parts to an automobile in a box.
You (or an expensive team) have to assemble the accelerator, clutch, brakes and ignition. And that means you have to buy specialized power tools and hire skilled personnel to put it all together before you even take it out of the garage... then fix it when it "doesn't work." And even then, you're missing a turbocharger (but you can buy one for only $49.95/month!).
By the time you have done that and "parked it over there" (you never do learn how to really drive it), SBI! owners ("beginner" to "pro Webmaster") have driven their NASCAR (or F1 if you prefer) around the globe. And after you compare apples-to-apples, you've done it at a fraction of the cost.
So Who Does Care About Success?
You, of course. And we do -- we'd drive to your house and hold your mouse hand if we could (SBI! is as close to that as possible). And SBI! owners care, too. They do more than care. They...
Business success, financial independence and freedom have a way of motivating SBI! owners to share with you. Now ask yourself these three simple questions...
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"Am I that happy with the performance of my site?"
(And if you don't have a site by now, you already know SBI! is for you.)
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"Is there any reason my next site would deliver better results?"
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"Where have I ever seen SBI!-like customer passion before?"
Bottom line?
Small business people are moving to SBI!.
Bloggers are moving to SBI!. Blogging without the foundation of a solid Theme-Based-Content Site is
a shameful, needless waste of potential.
SBI! lets you focus on driving your car. Just turn the key and you're away. Of course, you do have to actually drive your car. In other words, it still takes work to build a real business. SBI! handles all the behind-the-scenes expertise so you can focus on that... building your business.
Cheap-Quick-&-Easy has never worked in business. No such lure (ex., $3 domains, free hosting, instant sites, free blogs) should impact such an important decision as where to place your income-generating future. It is far too serious -- the cheap lure is an insult to serious business people.
What does matter?
A track record of success, accompanied by rock-solid proof.
What else matters? Your circumstances...
You should make a well-informed, organized, hype-free decision. Try this decision-making software. After you run through its example, enter any Web host you may be considering, add any factors that are important to you. You will make the right choice.
After all, Site Build It! may not be right for you -- if it's not, you'll know. (You will actually find this free decision-making tool invaluable for making any important decision, from business to romance, quickly and accurately.)
What does not matter?
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TV advertising
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big brand names
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endless technical specifications
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free domains, free hosting, free anything
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instant Web sites or stores
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claims of any type (no matter what, insist on proof, not claims).
Compare SBI!'s "Pit Crew Approach" Vs. "Park-It-In-The-Corner"
Put all those big brand names, advertising and "free lures" aside. What have large, old-fashioned Web hosts done for small business people lately?
Compare with the latest at SBI!.
Do a complete feature-by-feature, dollar-for-dollar comparison.
Use Choose It! (free) to identify the best Web hosting platform for you, and to solve whatever tough decision you may face, from best business strategy to where to take your next vacation.
Working SBI!-Smart Guarantees Success
The right process, the right tools, correctly applied at the right time. That is how you grow long-term profits. And that is how SBI! works.
The SBI! process and complete set of tools remove all the technical barriers, all the tedious work, all the Internet mysteries (ex., Search Engine mastery). It reduces the work and time to build an effective site by 90%, because
you can focus totally on building your business.
And it reduces expense by more than 90%. With SBI!, you really can do it yourself, without expensive (non-SBI!) Webmasters, designers and Search Engine Optimizers. You will actually do better. Yes, "ordinary" SBI! owners outperform the "pros."
Naturally, some smart pros are discovering SBI! and offering success to their clients, instead of "just another site." Happy clients! If you don't have time to "do it yourself," hire a SiteSell Services Specialist. You'll save money, be successful and be able to maintain your own site, if you like.
You Are Not A Number
You are a small business person, or are about to start. You care deeply about success. It's more than the money. It directly speaks to quality of life, to freedom and independence, to self-fulfillment.
We care, just as deeply, about your success. Every feature of SBI!, every line of programming code, aims towards that success.
We focus on clearing the path for you.
So all you have to do is focus on your business. The result?
SBI! owners consistently build profitable businesses. They succeed in less time, spending far fewer dollars, than "the 99%" take to fail.
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Slow Death
