Finder's Fees Generate Leads... And Income!

From Theresa Coffey, TNT Editor...

The finder's fee model is as classic as business itself... get paid a referrer or finder's fee by finding customers (or "leads"). In other words, you become the key intermediary between surfers looking for information/solutions and business owners (especially those ones offline) who provide the products or services these surfers are seeking.

It's a worthwhile monetization option for your SBI! site because...

1) A huge number of offline businesses have no idea how to use the Net -- even if they have a Web site, they get no traffic. So have them pay you for referrals from all the traffic that you will generate to your site.

2) Most businesses, especially offline ones, do not need, and will never use, an affiliate program. You can help spread the word about their products or services both locally and globally.

Here's how you can generate revenue from the niche-oriented content of your SBI! site...

• Your theme-based content provides the type of information (Content) that attracts targeted visitors (Traffic), who are all potential customers)
  
  
• Your site's content credentializes and builds trust (PREsells) in the minds of your prospective new customers
  
  
• Your e-zine (electronic newsletter) builds more and more trust.
  
  
• You recommend a business or service (the majority will be offline businesses), resulting in payment for the click, lead or sale that results (Monetization).

Nori Evoy (Ken's teenaged daughter) successfully uses the finder's fee model on her content site, anguilla-beaches.com. The content of her site and e-zine reflects her knowledge and passion for Anguilla. This encourages visitors to trust her recommendations. For example, as you can see, Nori invites visitors, with the help of Form Build It! (FBI!), to contact her family's favorite real estate agent in Anguilla. As a result of these referrals, Nori earns thousands of dollars from villa sales and rentals.

Nori also uses FBI! to send referrals to boat charters, hotels, tour operators, rental car agencies, and so forth. Naturally, the Evoy family and Nori have verified their quality. This "customer-first" orientation pays dividends... all on a pay-per-click, per-lead, per-sale, or per-month basis.

Now that PREsold traffic is solidly established (thousands of visitors per day), she has been adding more and more revenue streams. Diversification contributes to the stability of an online business...

• The site earns thousands more from AdSense ads.
  
  
• Well-chosen, travel-oriented affiliate prograams supplement nicely (and she has dropped low-earners such as Amazon).
  
  
• She even sells her self-designed keychain, self-produced DVD, and the crafts of Anguillian artisans through her online store!

The SBI! system (i.e., C T P M process and tools helps build referral income. If this monetization model is right for your business, you'll find FBI! especially invaluable. It provides all you need to notify your recommended resources, receive cc's and even audit for honesty! All you have to do is...

Follow the Action Guide and online help carefully. And keep in mind that it all begins with providing valuable Content. Content is what attracts Traffic, PREsells you by building trust and respect, and results in clicks, leads or sales to those you recommend (the easy part... Monetization!).

C T P M is as simple as "1-2-3-4."