Network Marketing II
Build Your Downline Without Worrying About
Building Your Downline!

Instinctively, most Network Marketers focus mainly on selling the "opportunity" -- that's because the real money in Network Marketing is achieved through the establishment of a huge downline, and not in the sales of individual products. Since the online medium is a "cold" one, and since many people are prejudiced against "MLMs," this approach doesn't tend to work very well.

There is, however, a different and much more powerful and successful strategy. Robert Harrison of GetHealthyAgain.com has been using it to great effect.

Robert delivers his visitors a ton of solid helpful information. It effectively PREsells his company's products, and yet he never mentions his Network Marketing business or the "opportunity" to his visitors. Extreme patience!

For most Network Marketers, the "opportunity" is the first and only proposition. They "pitch" it way, way too soon. And as a result, they fail. But guess what? Robert's patience pays off...

• His articles serve as an effective introduction to his products which means that Robert can justify spending significant dollars to drive Pay-Per-Click traffic to his site.

• Once visitors are introduced to the products, and come to know and trust their effectiveness and quality, they approach him wanting to know more about the company and the opportunity. In other words, Robert has been building his downline without worrying about building his downline!

Please note... When you visit Robert's site you'll see that pages have not been optimized as much as possible. Robert could chop some of those pages into smaller ones, each one tightly focused on a topic. The amount of high-quality content is mind-boggling but the pages could be reorganized to take better advantage of the free traffic from the major Search Engines. (But there's no sense in fixing something that ain't broke, right?)

Robert's major strategy has been to focus on delivering great content and buying loads of Pay-Per-Click visitors. And it works! However, if you are just getting started, or thinking of doing so, I'd suggest that you combine the strategies in articles Parts I and II. Your Network Marketing business will soar!

Bottom line?

Robert focuses on OVERdelivering high-value content on health issues and related product benefits. He ignores the impulse to aggressively build a downline, letting others approach him instead. As a result, Robert has generated two sources of revenue...

1) through the sale of his company's products

2) through an expanded downline.

What a great way to bypass the stigma attached to Network Marketing. Be patient. Skip the "opportunity" introduction process. Instead, become a provider of great content and an advocate for your products. The rest follows...

... easy as pie!

Prospects will ask you! In the end, the net result is the same... instead of you chasing prospects, warm and interested people (who appreciate what you have provided) approach you. Robert's strategy is an alternative means to that same end, nicely illustrating that there's more than one way to use SBI! to effectively build your Network Marketing business.