How to Get Your Phone Ringing
As a Sales and Rental Agent/Rep/Distributor

From Theresa Coffey, TNT Editor...

If you can represent it, you can sell or rent it on the Net. For this monetization model, the phone will still remain an important business tool. Actually, it will be more important than ever because it will be ringing much more frequently.

Here are a few examples to start you thinking about different ways you can generate income as a sales and rental agent/rep/distributor...

• speaking services of a celebrity
  
  
• real estate in Venice Beach
  
  
• medical imaging equipment
  
  
• BMW leasing in Hong Kong
  
  
• specialized electronic components
  
  
• apartments in London, England
  
  
• the right to represent certain products or services for a certain territory, for sale or for rent.

The opportunities in this area are truly substantial... if you have the particular business smarts required to be an effective sales or rental agent in a specific niche. And it all begins with the right process.

Most agents/representatives fail online because of two reasons...

1) They depend on the parent company's efforts to help them -- but in most cases, the parent company doesn't know how to use the Net so how can they empower their agents?

2) They don't understand the correct process, or how to execute it. Many try to use offline models/strategies on the Net... with predictably dismal results.

This is not the case for Jim Andrew and Fiona McCardle from Tuscany, Italy. Although their primary business is villa rentals in Tuscany, they have steadily built their SBI! site (rent-a-villa-in-tuscany.com) site into an "everything you ever wanted to know about Tuscany" resource.

Jim and Fiona understand that people are not looking for rent-a-villa-in-tuscany.com or their business directly. What they are looking for Tuscany related information. It is through these related keyword searches that new visitors find rent-a-villa-in-tuscany.com. By building a Web site that provides these visitors with this information, the site pulls in lots of traffic and ranks well at the Search Engines. The visitors are then subsequently introduced to the concept of renting a vila in Tuscany... see how it works?

Jim and Fiona followed the SBI! process (as outlined in the Action Guide and through the online help). As a result, lots of interested, motivated people find the site. They are PREsold by the excellent content. They then pick up the phone and arrange to rent villas through Jim and Fiona because these "new clients" trust and respect the couple's recommendations. Visit the site to see what other monetization options Jim and Fiona are using to diversify and stabilize their online business.

Another worthwhile mentor to follow is Jerry Mack. Jerry used to be a Regional Manager for a large medical imaging company. Now he uses his SBI! site, Sonoma Health, to drive his own sales, from that company (!) and others... more than $2 million of sales in his first year and growing. Visit the site to see how he accurately applies the SBI! process.

Review case studies of both sites.