The
World's
Most Usable E-commerce E-zine
Back to Back Issues Page
SITE-SELL! Issue #010
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
SITE-SELL!
The World's Most USABLE E-commerce E-zine
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
>A free, occasional e-zine dedicated to showing you ...
> ... how to MAKE YOUR SITE SELL!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
April 12, 2000
Issue #010
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
If a friend forwarded this copy of SITE-SELL! to you,
please subscribe at...
http://www.sitesell.com/site-sell.html
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
===================
TABLE OF CONTENTS
o Site-Sell Xpress News
1) Beverly Hills Hotel, Youth-sports.com, ... YOU?
2) Hey, Look Who's Giving Away Ken's Best Secrets
o Featured Articles
1) The Very BEST Two E-commerce Opportunities
for the Average Entrepreneur, PART II
===================
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~SITE-SELL XPRESS NEWS~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
-----
--1--
-----
Beverly Hills Hotel, Youth-sports.com, ... YOU?
If you remember from last week, Edward Palmer
(youth-sports.com, youthsprts@aol.com) won the MYSS!
"Analyze This" Sweepstakes. He won my analysis of his site,
just like I had done for the Beverly Hills Hotel...
BHH article...
http://articles.sitesell.com/bhh/
Youth-sports article...
http://www.sitesell.com/site-sell-backissues-009.html
Well, that "Analyze This" article pulled the second
strongest response (e-mail feedback) to any article I've
written, after only the BHH article itself. These kinds of
articles are amazingly popular. The real-world example
really drives the lessons of "Make Your Site SELL!" home.
Why? Because...
The theory becomes real and applicable. And the
deconstruction-to-econstruction leads to true "Aha!"
moments.
Unfortunately, these reviews also bring scores of people
requesting site reviews. I'm so sorry -- the spirit is
willing, but the timeclock just isn't. It takes me hours to
do a good analysis, and there's just no way to gloss in a
few minutes and say anything helpful.
But there *IS* a way for you to get the f
If *YOU* would like to win my services to analyze and
improve your site, simply spread the MYSS! word by entering
the MYSS! "Analyze This" Sweeps!...
http://www.sitesell.com/cgi-bin/contest/contestStart.pl
It's fun, it's easy, and it could win you something that
even big companies can't buy lately... my time.
-----
--2--
-----
Hey, Look Who's Giving Away Ken's Best Secrets
A couple of my favorite "voices" on the Net gave away some
of my most precious secrets. So maybe I should have said
"ex-favorite voices"... ;-)
Nick Usborne has a unique voice. I love his writing and the
way he thinks about e-commerce. Actually, I subscribe to
ClickZ just for him (and Joel Gehman, and Dana, of course).
But...
"S-h-h-h-h-h- Nick! Quit letting the cat out of the bag"...
http://www.searchz.com/Articles/0910991.shtml?tm
Geez...
Imagine if everyone loved dealing with each customer on a
1-to-1 basis, "standing behind the counter"? SiteSell could
go out of business with that much GOOD competition! ;-)
Seriously, the Net is a 1-to-1 medium. Treat people nicely.
That's all. Obvious?
So why are 99% of sites devoid of personality? Why is
customer support surly and impersonal -> *IF* you can get
any reply at all, that is? For that matter, why can't I
even reach a human at so many companies?
To succeed on the Net...
It starts with your love of, and dedication to, the customer.
-----
Anyway, Nick was bad enough, but then that clear-speaking
guy, Ron Scheer, comes along and "undresses me" publicly...
http://ronscheer.com/html/readingroom16
Any more of this and I'll be out of business. Geez, now
you're telling people "how to write like Ken Evoy."
-----
You know what, dear reader? *You* really can do exactly the
same!
Make Your Site Sell! shows you how to write copy in exactly
the same way. It's not hard -- the words themselves are not
much past grade 7. It's just how you put them together.
For well under US$20, you can get the best copywriting
course in the world. Yes, right in Make Your Site SELL!...
http://myss.sitesell.com/
Didn't know that MYSS! was all about copywriting? Yup!
Recently, there have been a spate of books about the topic,
all of them for prices like US$50, $100, $200 and up. Some
even break the cost down into installments!
As many of you know, I'm a doctor. I used to write like a
doc... terrible. Then I started reading... hundreds of
books on copywriting, sales letters, style. You name it,
I've read it and taken notes on it.
Then I started writing... I learned what worked and what
failed on Web sites and e-zines. And it's all there, in
MYSS! For under US$20.
What about all the other material in MYSS!? Look at it this
way --> It's included free... and it's all "best of breed"
material. Take a look...
PRODUCT VOLUME...
http://www.sitesell.com/TOC/TOC-product.html
SITE-SELLING...
http://www.sitesell.com/TOC/TOC-siteselling.html
TRAFFIC-BUILDING...
http://www.sitesell.com/TOC/TOC-traffic.html
That's why MYSS! is now generally recognized as the BIBLE of
selling on the Net.
But it's the sections on copywriting that I love -- those
chapters alone are worth more than any other copywriting
product. For under US$20, you simply can't go wrong. And
you'll thank me for saving you crazy amounts of money for
lesser products...
http://myss.sitesell.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~FEATURED ARTICLES~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
-------
---1---
-------
The Very BEST Two E-commerce Opportunities
for the Average Entrepreneur, PART II
(cont'd from last issue of SITE-SELL!)
There's a window.
And it's closing.
Sure as summer is coming (despite our recent 15" snow
fall!), your chances for e-commerce success will be gone in
a mere 2-3 years. Now is the time to make your move.
And where does your best chance lie? If you are still
looking for the way through that window...
*******************************
You must develop a concept that
leverages what you ALREADY know
and love. Then...
Convert that into income.
*******************************
Last issue, we talked about taking your passion and
knowledge (yes, you do have this in spades, even if you
don't know it!) and building two significant income streams
from it...
1) Build a business that generates income from several
affiliate programs related to your concept. How to do it?
We've developed an intensive 5-day course for you.
If you're looking for a quick, vapid read, do *NOT* take
this course. But if you're ready to WORK to build a business
based upon your own brainpower...
Register for the Affiliate Masters course. Simply send a
blank e-mail to...
tamsken@sitesell.net
2) The second major branch of your business is creating,
publishing and selling your own infoproduct... based upon
the exact same concept that also generates income via
affiliate programs.
Yes, YOU become BOTH a successful reseller/referrer *AND*
seller of your own product.
And now, we've developed another stimulating, intensive,
practical course that will get you up and selling with your
very own infoproduct in 10 days...
The InfoPreneur Masters course. To receive this course,
simply send a blank e-mail to...
timsken@sitesell.net
-----
If you do only one thing this month, this millennium, take
these two five day courses. Do it today. They will help
you LEAP through that closing window. You *can* be living a
life of self-reliance and independence by selling products,
both your own and those of others...
... all based upon what you know and love.
Which brings me back to Johnny Bench, back way when he was a
rookie catcher for the Cincinnati Reds...
"I can't believe they pay me to do this."
Catch that feeling. All you have to do is...
**DO IT!**
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> SiteSell Products
Make Your Site SELL!
"The BIBLE of Site-selling"
http://myss.sitesell.com
Make Your Knowledge Sell!
"The BIBLE of selling what you know on the Net."
http://myks.sitesell.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Back issues available at...
>> http://www.sitesell.com/site-sell-backissues.html
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
TO UNSUBSCRIBE
To unsubscribe, go to the following URL and enter your e-mail
address. If you use more than one e-mail address, be sure to
enter the same one that you used when you subscribed.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Written by Ken Evoy, M.D.,
President of SiteSell.com Inc.
(c) and ™ SiteSell.com Inc. All rights reserved.