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SITE-SELL! Issue #011
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SITE-SELL!
The World's Most USABLE E-commerce E-zine
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>A free, occasional e-zine dedicated to showing you ...
> ... how to SELL on the Net!
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June 29, 2000
Issue #011
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If a friend forwarded this copy of SITE-SELL! to you, here's
our readers' all-time favorite article. It's a powerful
example of how to makeover your own site to...
... SELL on the Net! :-)
http://articles.sitesell.com/bhh/
If you like what you see and want to keep getting more of
the same, please visit...
http://myss.sitesell.com/s-ezine.html
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TABLE OF CONTENTS
o SITE-SELL! Xpress News
1) Make Your Price Sell!
2) SiteSell.com Gets a Facelift to Accommodate Growth
o Featured Articles
1) You're About to See a Revolution on the Net...
And You Heard it Here First!
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>~~~~~~~~~~~~~~~~~~SITE-SELL XPRESS NEWS~~~~~~~~~~~~~~~~~~
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--1--
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Make Your Price Sell!
Price... the final frontier. Our five-year mission...
OK, OK, pricing is not space exploration. Heck, it's not
even rocket science. But...
Do you remember the 4 Ps of Marketing 101?... Product,
Place, Promotion, and... Price.
The first three are covered-to-death on the Net. They also
all COST you money.
But poor old Price... it's been totally ignored on the Net.
Do a search on any search engine and you'll find virtually
nothing about how to price your product to maximize profits.
How can that be? After all....
Only Price MAKES you money. The right price extracts the
maximum dollar from the perceived value built up by the
other 3 Ps. The Perfect Price maximizes profits, often
doubling or even tripling your NET return.
And that's what our new product, Make Your Price Sell!,
does. It finds your perfect, most profitable price.
And here's the GREAT news... after a six week research
period at a relatively high price, we've just dropped the
price for Make Your Price Sell! to under $20! Why?
Research...
This low price will only last for 2-3 weeks, at which time
we launch an radically new way to price ANY product. So...
If you've wondered at all whether you have PERFECT-priced
your product(s), now's the time to get MYPS!. Visit...
http://myps.sitesell.com/
P.S. My own theory about why price has been ignored?
Everyone figures they're an expert. Just take the cost of
production, factor in a reasonable margin, consider the
competition's price and what the market will bear, and
BINGO!
Nope.
There's a reason that the Fortune 500 pay pricing
consultants $15,000 per product to determine the perfect
price. MYPS! puts that consultant at your beck and call for
about 1/1000 of the price. Visit now...
http://myps.sitesell.com/
And get our Pricing Manual, free, just for trying it out!
The Pricing Manual contains more information and useful
strategies about pricing than the entire Internet.
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--2--
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SiteSell.com Gets a Facelift to Accommodate Growth
As announced earlier today in "Sales from the EDGE"...
Now that we're about to launch our fourth and fifth
products, it was time to convert the SiteSell.com Home Page
into a "traffic cop" for a multi-product site. At the same
time, we made another overhaul...
Our good old MYSS! site has been revamped. I'm amazed that
it continued to sell as well as it did, for as long as it
did. It was certainly looking a little "long in the tooth"
lately. But it served us admirably.
Don't miss today's Sales From the EDGE. It explains, blow
by blow, the exact logic and thinking process that went into
every change. Take a look at our new corporate Home Page
and our new MYSS! sales site...
http://www.sitesell.com/
Results so far? Sales are up over 30%.
And by the way... if you think you spot a big boo-boo, so
far I'd have to say you're wrong. We took a few calculated
stabs against "common wisdom" and it's working out well.
Don't miss the EDGE for the full story.
-----SIDEBAR-----
From time to time, the EDGE publishes important updates that
you need to SELL on the Net. Most "latest and greatest" Net
marketing and sales developments simply waste our time.
Today's "hot new technology" is tomorrow's "whatever
happened to?"
Occasionally, though, something comes along that STICKS.
When that happens, the EDGE cuts through all the "white
noise" of Web marketing. It explains each important new
development and outlines clearly how you can best take
advantage of it.
SALES FROM THE EDGE is sent *ONLY* to owners of SiteSell
products.
-----SIDEBAR-----
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>~~~~~~~~~~~~~~~~~~~~FEATURED ARTICLES~~~~~~~~~~~~~~~~~~~~
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---1---
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You're About to See a Revolution on the Net...
And You Heard it Here First!
We're at the beginning of the Digital Revolution. The last
revolution was the Industrial Revolution. Before that, we
made the huge leap from Hunter-Gatherers into the
Agricultural Revolution.
Each revolution, of course, totally changed the way we
lived, ate, slept, worked and played. Before the Industrial
Revolution, things were far less centralized.
A far greater percentage of the population farmed. Cities
were relatively much smaller. Markets were small and local.
Goods were priced by haggling and through a very low-tech
kind of "exchange" process...
Vendors could see competing vendors' prices for potatoes and
balance that against buyer demand, and constantly adjust
their prices accordingly...
... a very raw, low-tech kind of dynamic pricing.
Then, around 500 years ago, the Industrial Revolution
started... slowly at first. It really picked up steam at
the turn of the last century. Mass manufacturing. Mass
marketing...
And so static pricing was born. Want that shirt? Wal-Mart
sells it for $29.99. Same price in Los Angeles as in New
York. It might be a slightly different price at Sears --
but it would be the same price at every store in each chain,
from Miami to Montreal. And it would be the same price
tomorrow and the next week (except for the occasional sale
at a new static price).
Mass marketing simply does not allow for any kind of dynamic
pricing. Static pricing *WAS* the perfect solution for a
mass-marketing society.
The Internet will change all that.
Already, shopping bots roam the Net, constantly looking for
the lowest prices. Communication is instantaneous and free
-- we can all talk with each other. Supply and demand ebbs
and flows... more importantly, it can be measured in
real-time.
Already, we see signs of dynamic pricing...
o Group buying sites like mercata.com put pressure on
prices.
o More and more B2B (business to business) sites are using
a variety of auction formats (ex. Dutch auctions, reverse
auctions) and exchanges to price products.
and
o C2C (consumer to consumer) sites like eBay use auctions
to create amazing, rich technicolor marketplaces.
So far, though, in straight one-on-one, customer-vendor,
transaction-based sites, static pricing still rules. Yes,
companies like Priceline.com break that rule -- customers
can "name their own price." But Priceline is the exception
that proves the static pricing global rule.
Not for long...
Static pricing worked because it was simply the most
efficient way to handle matters, given the technology at the
time. Imagine Wal-mart haggling over the price of every
single item sold. Imagine CONSTANTLY balancing supply and
demand for their millions of items in stock. No way.
A far more efficient way to sell, for both merchant and
vendor, is through dynamic pricing. With dynamic pricing,
the price fluctuates according to supply and demand.
The price of a product becomes more like the price of a
stock on a stock exchange... ADJUSTING constantly, a perfect
reflection of market conditions at any given moment.
The result? Well, the MYPS! Pricing Manual has a great
quote from Samuel Pettengill, a U.S. Congressman from the
1930's...
-------------------------------------------
The successful producer of an article sells
it for more than it cost him to make, and
that's his profit. But the customer buys it
only because it is worth more to him than he
pays for it, and that's his profit. No one
can long make a profit producing anything
unless the customer makes a profit using it.
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With dynamic pricing, the customer buys at a price that
balances his cost with his profit. And the merchant extends
his market by capturing buyers who would never purchase at a
"too-high," static price, yet will also sell at higher
prices to less price-sensitive customers. Both parties WIN
and maximize profits.
There's no doubting the power of dynamic pricing. It will
replace static pricing at transaction-based sites within
five years. Static pricers will suffer against competitors
who price dynamically. Only one question remains...
"HOW???"
That's the rub -- a conceptual breakthrough was needed, as
well as technical execution. You'll see how shortly...
... when we put it in action at two of our sites!
For now, STEP 1 is to start the process by finding the
Perfect Price for whatever you sell, or are considering to
sell (a feasibility study can save a lot of grief), on the
Net...
http://myps.sitesell.net/
(Take advantage of our ridiculously low research price.
Where else could you hire a $15,000 consultant for less than
$20? Only on the Net.)
Does dynamic pricing sound like science fiction? Nope, it's
just around the corner. Remember, you heard it here
first...
And you'll see it here first. :-)
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>~~~~~~~~~~~~~~~~~~~~SITESELL PRODUCTS~~~~~~~~~~~~~~~~~~~~
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Make Your Site SELL!
"The definitive work on making any Web site SELL!"
http://myss.sitesell.com
Make Your Knowledge Sell!
"Turn knowledge into income -- sell your brain on the Net."
http://myks.sitesell.com
Make Your Price Sell!
"Price with complete confidence & double your Net profits."
http://myps.sitesell.com
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Written by Ken Evoy, M.D.,
President of SiteSell.com Inc.
(c) and ™ SiteSell.com Inc. All Rights Reserved.