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SITE-SELL! Issue #013
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SITE-SELL!
The World's Most USABLE E-commerce E-zine
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>A free, occasional e-zine dedicated to showing you...
> ... how to SELL on the Net!
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November 30, 2000
Issue #013
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>ALL-TIME FAVORITE ARTICLE
If a friend forwarded this copy of SITE-SELL! to you, here's
our readers' all-time favorite SITE-SELL! article. It's a
powerful example of how to makeover your own site to...
... SELL on the Net! :-)
http://articles.sitesell.com/bhh/
If you like what you see and want to keep getting more of
the same, please visit...
http://myss.sitesell.com/s-ezine.html
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>READER'S CHOICE...
Care to see the VERY BEST ARTICLE (according to reader
feedback) from each of our OTHER two e-zines?...
http://articles.sitesell.com/
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>TABLE OF CONTENTS
o SITE-SELL! Xpress News
1) Site Build It!... Coming Soon to a Computer Near You!
2) As the Old Song Goes,
It's Now... Or Never
o Featured Articles
1) Follow-up on the Testimonials Article from Issue #012
2) Bombarded from a Million Directions?... DO ONE THING!
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>~~~~~~~~~~~~~~~~~~SITE-SELL XPRESS NEWS~~~~~~~~~~~~~~~~~~
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--1--
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Site Build It!... Coming Soon to a Computer Near You!
Way, WAY back, in a previous millennium, this e-zine started
a series of articles (#003, #004, #005) that was SUPPOSED to
culminate in the ultimate powerful and cost-effective
step-by-step process for building income on the Net...
http://www.sitesell.com/site-sell-backissues.html
That ambitious desire started a process that went far beyond
just another good e-zine article. It started me thinking
(always a painful process!)...
"Information is great. But what most people need is a
SYSTEM that ties all that information into a PROCESS that
WORKS. An approach that, if followed, GETS RESULTS."
Why?
Because it's hard, and time-consuming, to get a snippet of
useful info here, a good tool there, a wonderful tip
someplace else, figure out how to put it all together, overcome
technical and marketing barriers, and make it all WORK.
I wanted to take the concept a step past information, even
if it did tie it all into a PROCESS that WORKS. And now,
we're about to launch the ultimate, soup to nuts, e-biz
building system.
It's called Site Build It!. For a sneak pre-launch preview...
http://buildit.sitesell.com/
P.S. PART I of that system is indeed all the information you
need, tied together into a PROCESS that WORKS, to build an
e-business that builds income. You can take this course,
for free, from the above URL.
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--2--
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As the Old Song Goes,
It's Now... Or Never
SiteSell is about to "go vertical." Site Build It! will
blaze the path to success for hundreds of thousands of
affiliates, entrepreneurs, small businesses, online stores,
and professionals.
The perceived value of visitors to our "sneak preview" Site
Build It! site has come back 50% higher than we had
anticipated. Commissions will be high. Thank goodness we
decided to use Make Your Price Sell!... :-)
http://myps.sitesell.com/
And we have some earth-shattering products set for 2001!
All this to say...
If you have not yet joined the 5 Pillar Affiliate Program,
do it now. Because "later" will soon be too late. Build
more than short-term income...
Build EQUITY.
Allan Gardyne is probably THE affiliate guru on the Net. He
has thousands of merchants clamoring for him to affiliate
with their products. He could choose ANY one. Here's what
he had to say about our 5 Pillar Program...
http://www.associateprograms.com/search/newsletter121.shtml
And, of all the tens of thousands of programs available to
Mr. Gardyne to choose from on the Net, which one is his top-
earner?...
http://www.associateprograms.com/search/favourite.shtml
For more information about the 5 Pillar Program...
http://www.sitesell.com/affiliateprogram.html
As the Old Song Goes,
It's Now... Or Never.
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>~~~~~~~~~~~~~~~~~~~~FEATURED ARTICLES~~~~~~~~~~~~~~~~~~~~
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New Thoughts on Testimonials, PART II
Last issue of SITE-SELL!, the "New Thoughts on Testimonials"
article updated you on new and original material that we
have learned about testimonials since publishing MYSS!...
http://www.sitesell.com/site-sell-backissues-012.html
Let's use two products to finish this article...
Make Your Words Sell! -- our most recent launch
and...
Site Build It! -- immediately pre-launch
In PART I, we talked about holding back your beta-users'
testimonials, about NOT using them or using them sparingly.
If you're launching a product, and if you're making a BIG
deal about the fact that you're launching, your readers are
bound to wonder...
"How'd they get so many testimonials if they're launching?"
Hurts the credibility, doesn't it?
That's why we launched MYWS! "testimonial-free." Sure
enough, testimonials started pouring in soon after.
Next, we assembled the best 15-20 testimonials (for how to
pick and work with testimonials, please see MYSS!). We
avoid the ones that just generally rave and look for the
ones that hit benefits that we know are important for our
customers. And we placed them at key points of the site, to
maximize impact.
See the Make Your Words Sell! site for the final version of
the MYWS! site, updated with testimonials since last issue.
As you read the comments, ask yourself...
"Why did Ken include that one?"
http://myws.sitesell.com/
(By the way, we find the special javascript-generated
presentation format to be a very effective way to present
testimonials. Feel free to "VIEW SOURCE" the page and use
the javascript that makes it go. :-) )
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As for Site Build It!...
As I just said, it's normally best to start WITHOUT
testimonials, which is logical since no one has had a chance
to use the product yet.
In the case of Site Build It!, over 500 5 Pillar Affiliates
are already using Site Build It!. And I'm extremely PROUD
to admit that many are using it to build content sites that
are NOT specifically about SiteSell products.
We already have some pretty nice comments. If we were to
feature them all on launch day, we'd feature some
credibility issues, though.
So we use just three, placed again for maximum impact. And
nothing fancy... each appears in a simple grey table, with
mono-spaced font (to give it that typewritten look). To see
this effect...
http://buildit.sitesell.com/
Bottom line?...
Do NOT worry about starting WITHOUT testimonials. It can
actually be a plus for your credibility.
If you have some kind words of beta-users from before your
launch, use them sparingly -- otherwise, you face a
credibility issue.
Finally, when you have a good assortment to choose from,
pick ones that emphasize key benefits. Place for maximal
impact. Do NOT hide them on a separate Testimonial Page.
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Bombarded from a Million Directions?... DO ONE THING!
I shared the following article with readers of our Sales
from the EDGE e-zine recently. It received some wonderful
compliments because it cuts to the heart of a major problem
that we ALL have... time management.
The advice is deceivingly simple. It might even seem too
simple. But if you DO IT, you'll find yourself getting the
IMPORTANT STUFF done in a day. And just think of all the
time you'll save by not having to read an entire book on
time management! ;-)
I hope you enjoy this as much as the EDGE subscribers did...
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How does a little company like SiteSell complete a project
like Site Build It!?...
Total focus on a single project.
A common question that I receive is how I get so much done
in a day. That makes me conclude that many people would
like to get more done... Or, to be more exact, they'd like
to get more IMPORTANT stuff done.
The Net can become your personal "distract-o-matic," ready
to send you off to 100 new sites, each of which could make a
huge difference in your life, right? It's so easy to get
caught up... read every e-zine, spend hours and hours on
low-yield marketing techniques, chatting, etc.
If you find that "fun" and that's enough, then that's fine.
But if you want to build a successful, profitable business,
it's not.
If you find yourself not getting the IMPORTANT stuff done,
here's my #1 time management principle (I don't have a #2)...
Pick your most important project and sweep everything else
aside. Break it down into a list of "to do" steps. Each
morning, prioritize those steps. Decide on which ones need
to be DONE or ADVANCED, by you or by others.
If the step is to be done by you, either DO IT or ADVANCE it
closer to completion. If it is to be done by someone else,
follow-up with that person. Set deadlines.
If other things fall by the wayside, so be it. You can't
do it all. It's not possible.
But you *CAN* do what's important. If that sounds too simple,
try it. It's the only way we could ever have delivered a
product that is as comprehensive as Site Build It!...
http://buildit.sitesell.com/
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>~~~~~~~~~~~~~~~~~~~~SITESELL PRODUCTS~~~~~~~~~~~~~~~~~~~~
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Make Your Site SELL!
"The definitive work on making any Web site SELL!"
http://myss.sitesell.com/
Make Your Knowledge Sell!
"Turn knowledge into income -- sell your brain on the Net."
http://myks.sitesell.com/
Make Your Price Sell!
"Price with complete confidence & double your Net profits."
http://myps.sitesell.com/
Make Your Words Sell!
"Want to sell MORE? Become an e-persuader."
http://myws.sitesell.com/
Site Build It!
"Build income through content."
http://buildit.sitesell.com/
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http://www.sitesell.com/site-sell-backissues.html
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Written by Ken Evoy, M.D.,
President of SiteSell.com Inc.
(c) copyright 2000 SiteSell.com Inc.