The
World's
Most Usable E-commerce E-zine
Back to Back Issues Page
SITE-SELL! Issue #017
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
SITE-SELL!
The World's Most USABLE E-commerce E-zine
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
>A free, occasional e-zine dedicated to showing you...
> ... how to SELL on the Net!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
May 14, 2001
Issue #017
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
>ALL-TIME FAVORITE SITE-SELL! ARTICLE
If a friend forwarded this copy of SITE-SELL! to you, here's
our readers' all-time favorite SITE-SELL! article. It's a
powerful example of how to makeover your own site to...
.... SELL on the Net! :-)
http://articles.sitesell.com/bhh/
If you like what you see and want to keep getting more of
the same, please visit...
http://myss.sitesell.com/s-ezine.html
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
>READER'S CHOICE...
Care to see the VERY BEST ARTICLE (according to reader
feedback) from each of our OTHER two e-zines?...
http://articles.sitesell.com/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
>TABLE OF CONTENTS
o SITE-SELL! Xpress News
1) Site Build It! V 1.5 Launches
2) Take The Net Auction Masters Course!
o Featured Articles
1) Why Build Content? It Boosts Credibility, Builds Income AND
Generates Traffic!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
>~~~~~~~~~~~~~~~~~~SITE-SELL XPRESS NEWS~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
-----
--1--
-----
Site Build It! V 1.5 Launches
Revamped from top to bottom, the newly launched SBI! V 1.5
has met with rave reviews. In a recent newsletter, Allan
Gardyne of Associateprograms.com said...
"Site Build It! automates and accelerates the hard and
tedious parts of building a successful affiliate business."
Phil Wiley, of Ozmedia.com, said...
"... Site Build It! is the bees knees in web site
development and rapid traffic building."
And...
"... Site Build It! is like a massive short cut!"
The best thing is -- they're not the only ones who feel this
way... we're receiving rave reviews from all over the world!
As one happy subscriber said in a recent e-mail...
"Christmas in May. Thanks so much!"
So what's new and improved in the new Site Build It!? In
one word?
LOTS...
o WorldSubmitter automatically submits your pages for you,
according to the various protocols of each and every Search
Engine (SE). That's correct, you never have to worry about
submitting again!
o SpiderWatcher (with the aid of a state-of-the-Net bot base
that's updated every 6 hours) monitors newly submitted
pages for a spider visit, to make sure the SEs "got the
message". And if they didn't, SpiderWatcher will tell
WorldSubmitter to re-submit.
o ListChecker monitors the Search Engines' listings to make
sure a submitted URL does make it into the SEs' database.
Again, if it doesn't, WorldSubmitter is alerted to re-submit
that page.
o The "Analyze It!" module allows you to build highly
optimized SE friendly pages at "the touch of a button".
o Keyword Ranking and Keyword Searches Reports tell you how
your page ranks for your specific keyword at the engines, as
well as which keywords people are using to find you.
o The SE HQs compress bushels of extraneous SE material into
a couple of pages of succinct, need-to-know, information.
o The ReVamped Manager ferrets out the most profitable
keywords in relation to your specific theme, and allows you
to build huge Pay-Per-Click Search Engine campaigns at the
click of a button.
o The Action Guide is a MYSS!-style PDF book that leads you
by the hand through the entire process of building income
through content. It's the "glue" which binds the entire
process together in one simple, easy-to-understand AND
easy-to-implement process.
And of course, these are simply the *new* features. When
you factor in the already existing capabilities...
WOW!
-----SIDEBAR-----
I am excited about V 1.5. Our vision of
Site Build It!'s powerful potential has
come to awesome fruition with this new
version. And the vision?...
Simple really.
Give people an UNCOMPLICATED system that
provides them with EVERYTHING they need to
build a profitable e-biz. That's the first
part of the equation. But it's not the
*hard* part. It's the second part of this
equation that makes Site Build It! such a
unique as well as powerful tool.
Yes, it's true, there are other services that
claim to offer total solutions... but not ONE
of them does what Site Build It! does...
.... offer a total e-biz solution, while
eliminating the technology that intimates so
many. In short, SBI! flattens the e-commerce
learning curve. HTML? What HTML? FTP?
What FTP? And Search Engine optimization?
That's reduced to a single click of the
"Analyze It!" button.
But there's another even more important
benefit...
By eliminating technology, Site Build It!
*frees up* your time.
Ah... time. Who wouldn't love more of it?
Most people aren't at the point where they
can quit their day jobs and work online
full-time. That means the time for building
their online business is at a premium.
Between picking up the kids, finishing up
that project for work and taking the dog to
the vet, most folks are pretty strapped.
Site Build It! leverages your time by
ensuring that any hour you spend building
your business is spent doing exactly that...
BUILDING...
Not learning HTML, FTP, Web site design, or
the finer points of Search Engine
optimization.
By removing technology from the e-biz
equation, netrepreneurs can focus on what's
*really* important...
Building a profitable business!
-----SIDEBAR-----
I'm also *very* excited about the totally new design of the
Site Build It! Web site. Why the new renovations? When we
asked ourselves...
"What's the netmarketer's most precious commodity?"
We always got the same answer... time.
So we've totally redone the SBI! Web site so you can
experience the wonders of Site Build It!... whether you have
30 seconds for the Slide Show, 3 minutes for the 3 Minute
Tour...
Or enough time to investigate the entire site!
True, it was pretty difficult to reduce a total e-biz
solution as amazing as Site Build It! down to a 30-second
slide show. But we did it! So...
How much time do YOU have?
> http://buildit.sitesell.com/
-----
--2--
-----
Take The Net Auction Masters Course!
Last issue, I introduced you to our newest "how to" book,
the superb "Make Your Net Auction Sell!" by Sydney
Johnston...
> http://mynas.sitesell.com/
If you remember, I am enthusiastic about the Net Auction
phenomenon for a multitude of reasons. The biggest benefit?
A Net auction business eliminates many of the barriers that
beginning netrepreneurs find so difficult to overcome, and
intimidate so many others.
A Net auction business for YOU means...
o No need to build a site that sells -- you simply place
your listings (i.e., ad) on highly trafficked Net Auction
sites.
o No need to build hordes of targeted traffic to your site.
Net Auction sites are among the most-highly trafficked sites
on the entire Web -- traffic that is *hungry* to buy!
In short, if you're still searching for your online "niche",
STOP HUNTING and check out a Net auction business!
It's the perfect e-biz for anyone -- start-up costs are
minimal (just use the stuff destined for this year's yard
sale to get started), and listing fees are generally less
than $3.30 -- unless you're selling a house or car!
Still not entirely convinced this opportunity is for *you*?
Here's your chance to get the complete "scoop" on the
Net Auction opportunity... before you buy. Yup, you
guessed it...
The Net Auction Masters Course is now available for your
learning enjoyment. It's the latest in the series of
highly-regarded, extremely-popular SiteSell.com University
Courses. Each day, you'll receive the newest installment of
the course in your e-mail. In 5 short days, you'll be well
on your way to becoming a Net Auction Master!
How do YOU sign up? Never thought you'd ask! :-)
Just send a blank e-mail to...
> tnams@sitesell.net
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
>~~~~~~~~~~~~~~~~~~~~FEATURED ARTICLES~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
-------
---1---
-------
Why Build Content? It Boosts Credibility, Builds Income AND
Generates Traffic!
No matter what e-biz road you embark on, the key to your long
term success boils down to two very basic elements...
o Your Web site, and how effectively it converts visiting
surfers into paying customers.
-----SIDEBAR-----
If you happen to be an affiliate member,
read that last sentence as "how well your
Web site PREsells your visitors to your
merchant partner's site.
-----SIDEBAR-----
o The sheer number of visitors to your Web site.
Depending on numerous factors (your brand popularity, your
product, your competition, your credibility, etc, etc.),
your Conversion Rate (the number of casual surfers that get
converted into paying customers) may vary from .01% to 5%.
Yes, you can expect somewhere from a low of 1 in 1,000
visitors to a high of 5 in 100 visitors to become paying
customers. That's the norm on the Web.
Obviously, if your own Conversion Rate is on the low end of
the scale, you'll need to take the necessary steps to
improve it. That's the easiest and quickest way to improve
the number of sales -- and, most importantly, it's totally
within your control.
How do you improve your CR?
The biggest problem any small business netrepreneur faces is
a lack of CREDIBILITY. Let's face it... nobody's heard of
most of us. And stories of fraud, although wildly
overstated, make many surfers wary of unknown people and
products. Their questions?...
o "Is the product really that good?"
o "Will they honor the guarantee?"
o "How do I know if I'll ever see the product?"
o "How do I know they won't disappear with my credit card
number?"
If you're going to win over these people and turn them into
paying customers, you *must* address these issues. That's
the *key* to improving your Conversion Rate. And just how
do you do that?
The easiest, cheapest, and most effective way is to
establish your credibility by building a content-rich site
centered around a specific theme or topic. Content
establishes YOUR credibility, by establishing YOU as the
expert.
Choose a theme about which you are passionate, and this
works even more to your advantage -- your zeal and
enthusiasm will shine through your work, making it even more
tenable to visitors.
-----SIDEBAR-----
The best way to ensure your success with a
content site is to sign up for the Affiliate
Masters Course. This course will teach you
how to confidently identify the most
profitable niches within your topic of
interest, and how to partner them with the
merchants that will pay you the biggest
referral commissions.
To sign up, please send a blank e-mail to
> tams@sitesell.net
-----SIDEBAR-----
OK, so content boosts credibility, but how does it
build sales?
Easy... you see, the Net is an information medium. When
people use the Internet, they aren't *necessarily* looking
to buy something. They're simply looking for information. To
sell to these people (who are the majority of surfers), you
must...
i) Intercept them as they surf.
ii) Provide them with the information for which they are
looking.
iii) Introduce them to a product or service that solves (or
provides a solution to) the specific information they
requested.
That's why finding the correct merchant partner is SO
important. That's why "selling in context" is so important.
(All this is covered in detail in the Affiliate Masters
Course. You've signed up, right?)...
Send a blank e-mail to...
> tams@sitesell.net
For example, it hardly makes sense to write a great article
on the dangers of elevated cholesterol levels, and then
follow it up with a link to a site providing discounted Web
hosting. Anybody reading your article on cholesterol has
specific needs and concerns. Your mission is to recognize
them, and provide your visitors with an effective solution.
This is simply a reincarnation of the old "give" then "take"
philosophy. You provide visitors with quality information,
after which you "take"... by referring them to a merchant
partner whose product or service solves a specific problem
(and who pays you a commission for each sale or a lead).
-----SIDEBAR-----
The "give" then "take" philosophy mentioned
here is also Principle #2 of John Audette's
Sweet 16 -- a list of John's 16 Principles
for Building a Successful Internet Business.
John's a savvy netmarketer, the founder of
Audettemedia (now Adventive.com) and the
moderator of the highly esteemed I-Sales
List. As far as the Net goes, John has...
Been there, done that.
You can check out John's Sweet 16 list at...
> http://www.adventive.com/tools/sweet16.html
-----SIDEBAR-----
Because you've established your credibility by providing the
visitor with top-notch, quality information, your
recommendation becomes much more plausible. Visitors then
give your endorsement more weight, and as a result, they are
much more likely to buy.
Contrast this with a Web site full-to-the-bursting-point
with crass banners and low quality recommendations...
"Try this... it's REALLY great!"
You'll discover that for the netrepreneur, building income
through content is not the way to go...
It's the *only* way to go.
OK, Ken, now what about traffic? How does a content-site
build traffic?
Good question. And here's where the Affiliate Masters
Course really shines. A properly built Content Site targets
highly profitable topics/keywords within your prescribed
theme. In other words, you build a Content Site around
keywords that have a strong demand (lots of searches
performed at the Search Engines), but little supply (few
results returned at the SEs).
Translation?... High DEMAND + Low SUPPLY = PROFITABILITY.
And because these keywords are in relatively short supply,
it's relatively easy to score well (i.e., rank) at the
various Search Engines.
Voila! There's the traffic I promised you!
So let's sum it all up...
Building content works because...
o It builds credibility by establishing YOU as the expert.
o Because YOU are the expert, visitors are more likely to
heed your recommendations -- therefore, both sales and
Conversion Rates soar.
o Because your Content Site targets highly profitable topics
that have little supply, it's relatively easy to score well
at the SEs for those terms.
Building a Theme-Based Content Site is do-able for everyone.
Choose a topic you're passionate about, and follow along
with the Affiliate Masters Course until you've narrowed
down your topic of choice to a profitable niche market.
Only then is it time to build your site!
-----SIDEBAR-----
There's a much easier way to do all this,
of course. It's called Site Build It!...
> http://buildit.sitesell.com/
Site Build It! lets you build highly
profitable Theme-Based sites so easily...
One click of the "Brainstorm" button is all
it takes. We've totally revamped the site.
If you've only got a second, check the three
minute review. You'll be glad you did.
> http://buildit.sitesell.com/
-----SIDEBAR-----
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
>~~~~~~~~~~~~~~~~~~~~SITESELL PRODUCTS~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Make Your Site SELL!
"The definitive work on making any Web site SELL!"
http://myss.sitesell.com/
Make Your Knowledge Sell!
"Turn knowledge into income -- sell your brain on the Net."
http://myks.sitesell.com/
Make Your Price Sell!
"Price with complete confidence & double your Net profits."
http://myps.sitesell.com/
Make Your Words Sell!
"Want to sell MORE? Become an e-persuader."
http://myws.sitesell.com/
Make Your Net Auction Sell!
Going, going, GONE! Get into the Auction Action!
http://mynas.sitesell.com/
Site Build It!
"Build income through content."
http://buildit.sitesell.com/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Back issues available at...
http://www.sitesell.com/site-sell-backissues.html
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
TO UNSUBSCRIBE
To unsubscribe, go to the following URL and enter your e-mail
address. If you use more than one e-mail address, be sure to
enter the same one that you used when you subscribed.
http://www.sitesell.com/unsubscribe-ss.html
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
WANT TO CHANGE THE E-MAIL ADDRESS AT WHICH YOU RECEIVE THIS?
http://www.sitesell.com/change-email.html
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Written by Ken Evoy, M.D.,
President, SiteSell.com Inc.
(c) copyright 2001 SiteSell.com Inc.