The
World's
Most Usable E-commerce E-zine
Back to Back Issues Page
SITE-SELL! Issue #019
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SITE-SELL! The World's Most USABLE E-commerce E-zine ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ >A free, occasional e-zine dedicated to showing you... > ... how to SELL on the Net! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ October 11, 2001 Issue #019 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ >ALL-TIME FAVORITE SITE-SELL! ARTICLE If a friend forwarded this copy of SITE-SELL! to you, here's our readers' all-time favorite SITE-SELL! article. It's a powerful example of how to makeover your own site to... .... SELL on the Net! :-) http://articles.sitesell.com/bhh/ If you like what you see and want to keep getting more of the same, please visit... http://myss.sitesell.com/s-ezine.html ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ >READER'S CHOICE... Care to see the VERY BEST ARTICLE (according to reader feedback) from each of our OTHER two e-zines?... http://articles.sitesell.com/ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ >TABLE OF CONTENTS o SITE-SELL! Xpress News 1) Special Announcement -- MYSS! 2002 Has Arrived! o Featured Articles 1) What's New in MYSS! 2002? ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ >~~~~~~~~~~~~~~~~~~SITE-SELL XPRESS NEWS~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ----- --1-- ----- Special Announcement -- MYSS! 2002 Has Arrived! It feels like it was only yesterday that we released the monumental product that started it all... Make Your Site SELL! (MYSS!). This resource-"FULL" e-book met with such widespread acclaim that it far-surpassed all of our expectations. Lauded by gurus and netrepreneurs alike, MYSS! quickly became recognized as the "bible" for selling on the Net. Today, tens of thousands of netrepreneurs worldwide have followed the three fundamental principles of MYSS!... o Develop a GREAT product o Write a site that SELLS with deadly effectiveness o Attract TARGETED visitors (i.e. traffic) to the site ... and built their own profitable little empires. I still receive e-mails on a daily basis from ordinary people who have have built their own thriving e-biz economies... ... With nothing more than a computer, a modem, and Make Your Site SELL!. What a wonderful testament to MYSS!'s fundamental, effective and "evergreen" content! And now the rock-solid tradition of quality continues. What am I talking about? Today, I am introducing you to the SECOND edition of our flagship product, MYSS!. And, boy oh boy, are you in for a treat! If you loved MYSS!, just wait 'til you see MYSS! 2002... MYSS! 2002 is twice as exciting, twice as complete, twice as big, and twice the fun of the original! It's BIGGER, BETTER and BULGING with value -- FOUR comprehensive volumes, 1500+ pages! And... Like all SiteSell products, MYSS! 2002 is extremely accessible... only CAD$39.95 which is WELL under USD$30. Completely current, completely comprehensive -- MYSS! 2002 is the ONLY resource book you will need to profitably SELL on the Net. Better still... In typical SiteSell fashion, MYSS! 2002 OVERdelivers with a knockout punch... one that sends competitors reeling blinded against the e-commerce ropes. It's time to clear your closet/shelf of all those sub-standard "e-biz how-to's"... MYSS! 2002 is HERE! The newest e-commerce champion awaits you! http://myss.sitesell.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ >~~~~~~~~~~~~~~~~~~~~FEATURED ARTICLES~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ------- ---1--- ------- What's New in MYSS! 2002? So... What's new in MYSS! 2002? Phew! Got some time to spare? ;-) In a word... LOTS! The four volumes of MYSS! 2002 now amount to over *1500* pages. There's so much new and updated information that if I listed it all here, you'd have to take your next couple of meals in front of the computer! ;-) What the ???... FOUR volumes? Yup... you read it properly! We've included a brand new *bonus* volume. But wait... I'm getting ahead of myself here. Let's start at the beginning... Volume I -- The Main Site-Selling Volume Totally revamped and expanded, the main volume has spiralled to over 800 pages. If your current site isn't making the grade sales-wise, I guarantee this volume will cure WHATEVER ails it! Here is just a sampling of what's new and expanded in the core volume... o Why you still need MYSS! 2002 today! o Why customers don't buy even AFTER you get it right! o How to combat fraudulent orders o New payment options o Building a business, NOT a back-end o More ideas and tools to build a thriving, customer-oriented e-business that will keep customers coming back again and again! ... The list goes on and on. Rest assured that whatever YOU need to make your site SELL is all here. And probably even a little more! Bottom line? MYSS! 2002 is more than a manual. It's a TOTAL use-as-you-need-it e-biz resource! And MYSS! 2002 has that same "easy to read, even easier to digest" style that made the original so popular! -- Volume II -- The Product Volume Tons of new additions to this volume! Since the initial launch of MYSS!, Web opportunities continue to blossom for the netrepreneur. Merchants are embracing affiliate programs in droves, where anyone can build substantial income PREselling a variety of products. In fact, for affiliate marketers, "Product" no longer simply refers to the item(s) you've chosen to PREsell but the *way* you PREsell it (especially true if you're in a highly competitive field). Your site design, "unique voice" e-zine, selection of items, compelling PREselling copy... all these are your Product, too! New and exciting revenue sources are highlighted. Possibilities like e-books, infoproducts, and Net auctions are gaining in popularity. Other topics include... o An updated look at "what's selling now" o How to create and test your own product o A major new section on affiliate programs, including how to judge them, work with them, and make them work for you! Bottom line on this volume? Use it to verify that your e-commerce venture is built on solid ground. And for people looking for their first profitable e-biz venture? An indispensable resource! -- Volume III -- The Store-Selling Volume The original MYSS! was written with selling your "single-best" product in mind. OK... but what if you happen to be selling (or are interested in selling) more than one product online? Enter the bonus Store-Selling Volume. This new volume covers the process of selling multiple products online -- whether it be 10, 100, or 1,000 SKUs (Stock Keep Units). You'll learn... o Why your store IS your product, and why single and multi-product stores are the same... only different o The best places to source inventory o Where to find low-cost storefront solution or shopping cart software o Why you must differentiate... or die! o How to make your product's photos sell... and make your customer buy! o Fulfillment -- how to do it right! Plus, you'll investigate some of the better online merchants and see how they do it effectively. Why sell one product, when you can sell many? -- Volume IV -- Traffic-Building Volume Of all the volumes, it's the Traffic-Building Volume that bears the least resemblance to the original edition. Things have changed drastically in the Search Engine world -- much more so than any other segment of the e-commerce. To reflect this upheaval, the Traffic Volume required a complete "top-down, ground-up" revamp. Open it up, and you'll see what I mean. 200 pages have mushroomed into 400 pages. Like its predecessor, this essential volume discusses all the newest "sure-fire" traffic-building techniques. It also dedicates a section to duds and boondoggles -- those practices that waste your time, your efforts, and your money! Everything to be avoided is listed. The Traffic Volume follows the simple but extremely effective "what works and what doesn't" approach to building targeted traffic. It simply has no equal! Need a taste of what's inside?... o A totally updated section on "Getting Listed in Yahoo!" o Frank discussion of Pay-Per-Click Engines and pay-per-inclusion programs o An introduction to theme-based ranking o The complete A-to-Z guide to building a Theme-Based Content Site o Revised and expanded discussions of the major directories, and your best strategies for listing in them o How to implement your own affiliate program to build traffic and sales o How to get viral marketing working for you o And much, much more. The Traffic Volume in a nutshell? If your hit counter is stalled at zero, the Traffic Volume will "magnetize" your site. Yup, implement the tried-and-true strategies outlined here, and your site will "pull" in ready-to-buy targeted visitors in steady streams. And MYSS! 2002 in a very large nutshell? An indispensible, MUST-HAVE, all-encompassing Net resource. No matter what you do online... no matter what you *want* to do online... MYSS! 2002 addresses it all. Welcome to OVER-OVER-OVERdelivery! Again! <> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ >~~~~~~~~~~~~~~~~~~~~SITESELL PRODUCTS~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Make Your Site SELL! "The definitive work on making any Web site SELL!" http://myss.sitesell.com Make Your Knowledge Sell! "Turn knowledge into income -- sell your brain on the Net." http://myks.sitesell.com Make Your Price Sell! "Price with complete confidence & double your Net profits." http://myps.sitesell.com Make Your Words Sell! "Want to sell MORE? Become an e-persuader." http://myws.sitesell.com Make Your Net Auction Sell! "Going, going, GONE! Get into the Auction Action!" http://mynas.sitesell.com Site Build It! "Build income through content." http://buildit.sitesell.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Back issues available at... http://www.sitesell.com/site-sell-backissues.html ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ TO UNSUBSCRIBE To unsubscribe, go to the following URL and enter your e-mail address. If you use more than one e-mail address, be sure to enter the same one that you used when you subscribed. http://www.sitesell.com/unsubscribe-ss.html ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ WANT TO CHANGE THE E-MAIL ADDRESS AT WHICH YOU RECEIVE THIS? http://www.sitesell.com/change-email.html ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Written by Ken Evoy, M.D., President, SiteSell.com Inc. (c) copyright 2001 SiteSell.com Inc.