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SITE-SELL! Issue #020
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SITE-SELL! The World's Most USABLE E-commerce E-zine ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ >A free, occasional e-zine dedicated to showing you... >... how to SELL on the Net! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Nov 8, 2001 Issue #020 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ >ALL-TIME FAVORITE SITE-SELL! ARTICLE If a friend forwarded this copy of SITE-SELL! to you, here's our readers' all-time favorite SITE-SELL! article. It's a powerful example of how to makeover your own site to... ..... SELL on the Net! :-) http://articles.sitesell.com/bhh/ If you like what you see and want to keep getting more of the same, please visit... http://myss.sitesell.com/s-ezine.html ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ >READER'S CHOICE... Care to see the VERY BEST ARTICLE (according to reader feedback) from each of SiteSell.com's OTHER two e-zines?... http://articles.sitesell.com/ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ >TABLE OF CONTENTS o SITE-SELL! Xpress News 1) Site Build It! Announces Custom Look And Feel! 2) MYSS! 2002 Is Going Ballistic! -- o Featured Articles 1) Leveraging Your Presence With High-Tech Power Tools ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ >~~~~~~~~~~~~~~~~~~SITE-SELL XPRESS NEWS~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ----- --1-- ----- Site Build It! Announces Custom Look And Feel! We recently added the ability for Site Build It! (SBI!) subscribers to build their own custom look and feel for their Theme-Based Content Sites. Some folks are giving their artistic talents free vein and are quite excited with the results! And there's more good news... Work on the e-goods module for SBI!'s growing e-commerce value bundle is progressing very well. When this feature is completed, there simply won't be a better way to sell your own e-product, whether it's an e-book, photos, software, or whatever. The system will permit you to SELL and FULFILL e-goods exactly the way that we do, here at SiteSell. In other words, you'll be able to convert your themed, targeted traffic into more than just affiliate income -- you'll be able to sell your own, related e-goods, too! --------------------- *Everything you need under one e-roof.* --------------------- http://www.sitesell.com/buildit/ ----- --2-- ----- MYSS! 2002 Is Going Ballistic! The jury is in! MYSS! 2002 is even more complete, more valuable, and utterly indispensible for anyone wishing to sell ANYTHING on the Net. Building a successful Internet business is much more than simply DOING. It's all about DOING it RIGHT. That's why owning the totally revamped MYSS! 2002 is so critical to your online success. Spinning your wheels? Tired of watching your money go out the door, without any of it coming back? MYSS! 2002 is a MUST-HAVE resource that puts YOU in charge... http://www.sitesell.com/myss/ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ >~~~~~~~~~~~~~~~~~~~~FEATURED ARTICLES~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ------- ---1--- ------- Leveraging Your Presence With High-Tech Power Tools If you spend some time evaluating the strategies of savvy Webmasters who earn substantial sums of money from the Internet each and every month, you'll discover two very important things... One... they AUTOMATE their businesses as much as possible. Two... they do everything possible to LEVERAGE their ability to make money. Top Internet marketers are always on the lookout for ways to increase their Web presence and reach, AND save time. Only makes sense, right? The good news is that there are some pretty exciting high- tech solutions available on the Net. They are designed to expand your Net presence, increase your bottom line, and leave you with a little extra time at the end of the day. With that said, are there any particular applications or solutions that have caught my eye over the last little while? Great question... you're a mind reader! ;-) I was just going to discuss a couple. First off the mark... o SiteSell's own Site Build It! SBI! is an amazing tool. Bursting with features, Site Build It! accomplishes several goals... i) It allows ANYONE, even those who aren't the slightest bit technically inclined, to build a vibrant, profitable online business. In short, it eliminates the technology that so many of us find intimidating. If you can click a mouse, you can use Site Build It!. ii) Because SBI! already has so many great features (and more to come, including the ability to sell and deliver your own digital product), it eliminates the need for any add-on software. You don't need a Search Engine Optimizing tool -- that's built into SBI!. You don't need to spend $20 a month for a link tracking application... that's there, too. Your domain name and hosting? All included. Search Engine submission and spider checking? Check. Keyword searches tool? Check. Keyword brainstorming tool. Yup. All there. Bottom line... If you need to get more out of your business, and your e-life, Site Build It! is THE answer. For more info... http://www.sitesell.com/buildit/ -- o Infopia's MarketPlace Manager For anyone who sells multiple products online through an online store or Net auctions, Marketplace Manager is a new tool that is definitely worth checking out. Current Yahoo! store owners can even import their stores and its contents directly into the Manager for a seamless integration with their system. What impressed me most about Marketplace Manager is its ability to remotely list and manage items sold on those major online market places... the Net Auctions. eBay, Yahoo! Auctions, Amazon Auctions, uBid, Edeal... all are integrated into Infopia's service. -----SIDEBAR----- Yes, Marketplace Manager also posts and monitors your listings on an intensive network of classified sites and popular malls as well. However, it's this automated auction magic that is the most exciting, and shows the greatest potential for profit. -----SIDEBAR----- Listing an item on a Net Auction site like eBay requires a nominal fee -- and Marketplace Manager offers two options to make budgeting submission fees easier... i) You can set a monthly budget for the amount to be spent on auction listings. ii) You can utilize the "Cost Revenue Percentage" feature. Basically, you can allocate a percentage of your sales earnings towards further auction listings. And, as if automating multiple listings wasn't enough, Marketplace Manager does a great job of analyzing your campaigns, tracking the success of your listed products, and following up with your customer. Once logged into the Merchant Center, you can view an impressive array of activity summaries, charts, reports... all the data necessary to ensure your campaign progresses smoothly and effectively. Bottom line on Infopia's Marketplace Manager? If you're selling multiple items that would benefit from an auction listing, but just can't quite find the time to do it manually, the Marketplace Manager is for you. It may even be worthwhile for people selling only a couple of items, provided those items are the sort that will sell well at Net Auctions or through classified sites. You be the judge! For more info... http://www.infopia.com/ -- o Zeus, The Internet Marketing Robot, by Cyber-Robotics Unless you've just awakened from a Rip-Van-Winkle nap, you're probably aware that link popularity is becoming an increasingly important factor in how Search Engines (SEs) determine rankings, especially at Google. Why? Links qualify your site in a special way. Let me explain how... Generally, people want to link to quality sites because these sites offer value to their visitors. So a link to your site means somebody thinks it's worthwhile to send visitors to and that your site contains valuable content. As a result, your site justifies a higher ranking in the eyes of the SEs. However, anyone who has ever tried to develop a link exchange program knows it's a thankless and generally a fruitless task. There are simply more effective things to do with your time... more efficient ways to build your online business. That is until Zeus, Cyber-robotics' Internet Marketing robot came along. This unique tool does two things... i) builds a focused, theme-based link directory ii) automates your link exchange program. How does it work? Zeus scours the Net, searching for sites that fit within your site's designated theme. How does Zeus do this? You train it. When you use Zeus initially, you'll have to teach it 100 keywords that are representative of your site (ranked in order of importance). When this is accomplished, Zeus will wander the Net at will, using these keywords to find theme-based sites that match your site's topic. Before you add these sites to your directory, you must first review them. Zeus is, after all, only a robot, and some of the selections it makes will not be appropriate. As you review these selected sites and make the appropriate revisions, Zeus gets smarter... and becomes more efficient at recognizing what your site is about. As you add sites to your directory, Zeus also provides you with contact information for each one, so you can request reciprocal links from other Webmasters. You can tailor your directory, and your reciprocal link program to be as tightly focused as you wish. With that said, let me be completely frank... Zeus isn't particularly easy to use. You'll have to spend some time pouring over the help files, and playing with the interface before you can get started. It's also expensive (at US$195). If you don't mind the advertising, you can use the free version but you won't be able to fully customize it. Nonetheless, once you get Zeus "up-and-running", it's a pretty cool tool. For more on Zeus... http://www.cyber-robotics.com/ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ >~~~~~~~~~~~~~~~~~~~~SITESELL PRODUCTS~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Make Your Site SELL! 2002 "The definitive work on making any Web site SELL!" http://www.sitesell.com/myss/ Make Your Knowledge Sell! "Turn knowledge into income -- sell your brain on the Net." http://www.sitesell.com/myks/ Make Your Price Sell! "Price with complete confidence & double your Net profits." http://www.sitesell.com/myps/ Make Your Words Sell! "Want to sell MORE? Become an e-persuader." http://www.sitesell.com/myws/ Make Your Net Auction Sell! Going, going, GONE! Get into the Auction Action! http://www.sitesell.com/mynas/ Site Build It! "Build income through content." http://www.sitesell.com/buildit/ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Back issues available at... http://www.sitesell.com/site-sell-backissues.html ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ TO UNSUBSCRIBE To unsubscribe, go to the following URL and enter your e-mail address. If you use more than one e-mail address, be sure to enter the same one that you used when you subscribed. http://www.sitesell.com/unsubscribe-ss.html ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ WANT TO CHANGE THE E-MAIL ADDRESS AT WHICH YOU RECEIVE THIS? http://www.sitesell.com/change-email.html ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Written by Ken Evoy, M.D., President, SiteSell.com Inc. (c) copyright 2001 SiteSell.com Inc.