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SITE-SELL! Issue #021
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SITE-SELL! The World's Most USABLE E-commerce E-zine
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>A free, occasional e-zine dedicated to showing you...
>... how to SELL on the Net!
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Dec 15, 2001 Issue #021
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>ALL-TIME FAVORITE SITE-SELL! ARTICLE
If a friend forwarded this copy of SITE-SELL! to you, here's
our readers' all-time favorite SITE-SELL! article. It's a
powerful example of how to makeover your own site to...
..... SELL on the Net! :-)
http://articles.sitesell.com/bhh/
If you like what you see and want to keep getting more of
the same, please visit...
http://myss.sitesell.com/s-ezine.html
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>READER'S CHOICE...
Care to see the VERY BEST ARTICLE (according to reader
feedback) from each of SiteSell.com's OTHER TWO e-zines?...
http://articles.sitesell.com/
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>TABLE OF CONTENTS
o SITE-SELL! Xpress News
1) A SiteSell Holiday Smile!
Buy 1, Get 1 Free...
2) SiteSell And Parent Company, SureFire,
Launch First Joint Venture Effort
--
o Featured Articles
1) Building Online Income, the Major Leagues...
Earn up to US$10,000 for a Single Referral
To SureFire Premium Processing through
SiteSell's 5 Pillar Affiliate Program
2) A Tale of Two Entrepreneurs,
And What it Means To You
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>~~~~~~~~~~~~~~~~~~SITE-SELL XPRESS NEWS~~~~~~~~~~~~~~~~~~
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--1--
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A SiteSell Holiday Smile!
Buy 1, Get 1 Free...
Well, it's that wonderful time of year again... that special
holiday season where we all slow down, eat too much, and get
back in touch with friends and family... a season of warmth
(not in the sense of our Canadian winters!) and giving.
Speaking of which...
From now until December 24 at midnight, you get to play
Santa, with a little help from us here at SiteSell.
For each order of a SiteSell product, you can give a friend,
or yourself, a gift of another SiteSell product (of equal or
lesser value than your purchase -- YES, your free gift can
even be the same product, Site Build It! included!).
After you order, you'll see instructions (on the
confirmation page) for how to claim your gift. We'll have
that gift on its way immediately... or sooner!
Best of the season to you and yours...
From all of us here at Sitesell.com :-)
http://www.sitesell.com/
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--2--
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SiteSell And Parent Company, SureFire,
Launch First Joint Venture Effort!
Last week, with great pleasure, I announced the release
of the first SiteSell/SureFire Commerce collaborative
effort to SiteSell's 5 Pillar Affiliates...
SureFire Premium Processing.
SureFire Premium Processing (SPP) is a high-end,
personalized processing service aimed at merchants doing a
large volume of business on the Net. It specifically
targets those merchants doing *in excess* of $1 million of
business online (per year).
However, we will look carefully at "special situation"
merchants, such as...
o medium-to-large offline company, moving to online sales
o those presently processing $100,000 or more per year,
but are growing rapidly
o well-funded startups (we'll even provide the merchant
account for a bargain discount rate -- we buy in bulk and
pass the savings on).
For SiteSell, this is a substantial departure in many
ways...
1) Our first joint venture -- the technology involved is far
beyond what we could achieve on our own. Luckily (!), it's
what SureFire Commerce, our parent company, "does for a
living."
-----SIDEBAR-----
SureFire Commerce's business is online
transaction processing. They are one of the
GIANTS of the industry, processing in excess
of $1.5 billion last year.
Current partners include AOL Canada, CIBC
(Canadian Imperial Bank of Commerce), Intuit
Canada (the makers of the QuickBooks and
Quicken Software), The National Bank of
Canada, Points.com and American Airlines, as
well as many others.
SureFire started out in the online gaming
industry and still "owns" that category. Let
me tell you, this industry is the
ultimate high-risk credit card transaction...
rife with fraud.
So SureFire had to develop a rock solid data
center and incredibly robust AND smart
technology, complete with state-of-the-art
fraud protection. The quality of its service
is beyond reproach, and it's all backed up by
an in-house 24x7 Customer Care Department.
In short, SureFire Commerce has *no equal* in
the transaction processing field. Its
commitment to delivering quality products and
superlative customer service meant that
Surefire was a "natural" match for
SiteSell.com!
We've worked with SureFire to bring its
technology to the more conventional online
business world -- first of all, with this
product, SureFire Premium Processing. And
so...
With the launch of this first joint venture,
both SureFire and SiteSell.com are headed in
totally new and exciting directions.
-----SIDEBAR-----
2) Pay-per-lead commission -- this is a first for the
SiteSell world-leading 5 Pillar Affiliate Program!
3) Commission BONUSES -- an affiliate member can earn up to
USD$10,000 for a single valid merchant referral.
4) Target market -- SPP targets higher-end businesses, such
as...
o highly successful small companies
o mid-sized and large companies
o special opportunities (see site for more details)
SureFire Premium Processing is promoted primarily by our
20,000+ strong affiliate force. It provides unprecedented
earning opportunities for our 5 Pillar Team.
For information about becoming a member of "the best
affiliate program on the Net", visit...
http://www.sitesell.com/affiliateprogram.html
If you're a merchant who needs world class, state-of-the-
art transaction processing, see...
http://surefire.sitesell.com/
All in all, this is one of our MOST exciting new releases in
a long time!
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>~~~~~~~~~~~~~~~~~~~~FEATURED ARTICLES~~~~~~~~~~~~~~~~~~~~
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---1---
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Building Online Income, the Major Leagues...
Earn up to US$10,000 for a Single Referral
to SureFire Premium Processing through
SiteSell's 5 Pillar Affiliate Program
SureFire Premium Processing represents a significant step
for us. We are entering an exciting new stage of our
development...
And we're looking for people who wish to join us on this
major new journey.
If you're NOT a member of our 5 Pillar Affiliate Program,
NOW is the time to join...
http://www.sitesell.com/affiliatejoin.html
With SureFire Premium Processing, we've implemented a new
pay-per-LEAD commission structure that offers unprecedented
earning potential for our affiliates. Each valid lead
generated for the SureFire Premium Processing service pays
out CAD$15.
Leads are contacted personally by a SureFire business
development director, and given a "hands-on" presentation of
this "beyond-the-state-of-the-Net" transaction processing
service. Once a merchant has signed on, we track the amount
of dollars they process, and pay bonus commissions on
that... up to a total of US$10,000 in commissions.
That could mean $10,000 extra dollars in your pocket. Yes,
merely for making that single referral.
So...
Do you know anyone who qualifies? Want to use your
marketing skills to reach our target market of successful
merchants? If so, join now...
http://www.sitesell.com/affiliatejoin.html
We are even offering affiliates a free Site Build It! site
in the form of a 2-for-1 deal, to build traffic-generating
sites with a theme related to transaction processing.
I don't know of any other product with a $10,000 bounty for
a single successful referral. Join the program and check
out the Launch issue of the 5 Pillar Affiliate Report,
Issue #077, in the Back Issues of the 5 Pillar Club. It's
jammed with great ideas and strategies for landing serious
companies... and collecting that $10K.
AND REMEMBER...
If you yourself process a significant dollar volume and
would like more information about a product ahead of all the
others...
http://surefire.sitesell.com/
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---2---
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A Tale of Two Entrepreneurs,
And What it Means To You
Once upon a time, a long long time ago, at a time when the
Net was known as "have you heard about this thing called the
Internet?," there lived two very, very smart young
entrepreneurs. These two intelligent men realized the
commercial potential of the fast-growing Net.
One man decided to sell low-margin, non-proprietary hard
goods. He took orders and cleared credit cards online. So
far, so good. But he also had to store all those items in
warehouses that he had to build, and he had to
pick-pack-and-ship them from those warehouses.
The other man built software... a platform that would allow
thousands, then millions, then tens of millions of small
entrepreneurs to sell and pick-pack-and-ship for him. His
only request? To make a buck or three on each transaction.
No warehousing. No pick-pack-ship for this smart soul. He
just kept writing code and let the geometric power of a
growing network build his business for him.
Over the years, they BOTH executed brilliantly. They used
the Net and technology in ways that constantly cut new
ground. In other words, they both "got it."
But, to make a long story short...
Who would you rather be, Ebay (a virtual mint) or Amazon.com
(a virtual money burner)?
The point?
Get it right the first time. Then keep getting it right.
I've just finished reading a wonderful new book that will
help you do just that...
Planning Your Internet Marketing Strategy
Author: Ralph Wilson
Publisher: John Wiley & Sons
ISBN: 0471441090
I discovered Ralph Wilson when I first became interested in
selling my own software on the Net. And largely thanks to
tons of his great advice, that first product was a complete
success, which led me to founding SiteSell, so that I could
share what I had learned, hopefully making that hard road
to success just a bit softer.
Way back then, Ralph's site, wilsonweb.com, was an oasis...
http://www.wilsonweb.com/
It STILL is, of course. And his two e-zines continue to be
my two "desert island" favorites. But now, he has really
out-done himself with this wonderful book.
If you're looking for an e-commerce opportunity, or if you
are weighing your options, or if you're looking to overhaul
your efforts on the Net, I cannot recommend this book highly
enough. This easy-to read, thorough book will keep you from
starting (or continuing) down the wrong road.
No Search Engine tricks here. No Free-for-all sites. No
latest, greatest gimmicks. But you WILL learn how to think
smartly and build an online business.
The insights come from a man who has been there, done that,
and sold the e-t-shirt. When you finish this book, you'll
"get the Net" and how to use it.
After all, it's so much easier when you start right.
P.S. Talking about getting it right, you can't go wrong
with our very own MYSS! 2002...
http://myss.sitesell.com/
From choosing and developing the right product to sell, to
site-selling and store-selling, and on to traffic-building,
there is "simply no close second best book that covers it
all." Or, as another OVER-delivered reader raves...
-------------
I've read everything there is to read on the
subject selling on the web, including your
original MYSS, which was GREAT! But I have
to say that your latest version of MYSS
(2002) is phenomenal. It is no hype or
exaggeration to call this the "Bible of
Internet Marketing". Anyone who wants to
make money on the Internet and fails to read
your work, is asking for trouble. Thanks
again for an amazingly thorough resource,
that is still UNDERpriced.
Gratefully,
Greg Hughes
Opportunity Avenue
greg@opportunityavenue.com
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Why has MYSS!, and now MYSS! 2002, done so well?? Well, as
Eolake Stobblehouse (eolake@stobblehouse.com), from
Copenhagen, Denmark says...
-------------
The real value of the solidity of stuff like
yours is this: I can waste 25 bucks no sweat
these days. But my time is dang valuable.
Useless marketing tech can easily waste
hundreds of dollars worth of my time before I
give up in frustration.
-------------
-----SIDEBAR-----
I'm not sure where Eolake learned the word "dang" -- I
thought that was 1950s-era American slang. It REALLY IS
getting to be a small world. :-)
-----SIDEBAR-----
And Eolake goes on to discuss how SiteSell.com OVERdelivers,
paraphrasing L. Ron Hubbard's four conditions of exchange...
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Exchange Factor One:
Taking money and giving nothing in return.
This is of course criminal.
Exchange Factor Two:
Taking money and giving less than people
expect. This makes for failure.
Exchange Factor Three:
Taking money and giving exactly what is
expected. This makes for survival.
Exchange Factor Four:
Taking money and giving much more than is
expected. This makes for affluence.
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Eolake closed a wonderful letter by quoting Hubbard directly...
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The fourth principle is the preferred one.
[...] Always try to produce--and deliver--a
better result than what was hoped for. [...]
The fourth principle above is almost unknown
in business or the arts. Yet it is the key to
howling success and expansion.
-------------
Get it right.
Keep doing it right.
And OVERdeliver like crazy.
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>~~~~~~~~~~~~~~~~~~~~SITESELL PRODUCTS~~~~~~~~~~~~~~~~~~~~
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Make Your Site SELL! 2002
"The definitive work on making any Web site SELL!"
http://myss.sitesell.com/
Make Your Knowledge Sell!
"Turn knowledge into income -- sell your brain on the Net."
http://myks.sitesell.com/
Make Your Price Sell!
"Price with complete confidence & double your Net profits."
http://myps.sitesell.com/
Make Your Words Sell!
"Want to sell MORE? Become an e-persuader."
http://myws.sitesell.com/
Make Your Net Auction Sell!
Going, going, GONE! Get into the Auction Action!
http://mynas.sitesell.com/
Site Build It!
"Build income through content."
http://buildit.sitesell.com/
SureFire Premium Processing
"Premium Processing for Premium Companies"
http://surefire.sitesell.com/
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Written by Ken Evoy, M.D., President, SiteSell.com Inc.
(c) copyright 2001 SiteSell.com Inc.