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SITE-SELL! Issue #023
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SITE-SELL! The World's Most USABLE E-commerce E-zine ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ >A free, occasional e-zine dedicated to showing you... >... how to SELL on the Net! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ March 3, 2002 Issue #023 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ >ALL-TIME FAVORITE SITE-SELL! ARTICLE If a friend forwarded this copy of SITE-SELL! to you, here's our readers' all-time favorite SITE-SELL! article. It's a powerful example of how to makeover your own site to... ..... SELL on the Net! :-) http://articles.sitesell.com/bhh/ If you like what you see and want to keep getting more of the same, please visit... http://myss.sitesell.com/s-ezine.html ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ >READER'S CHOICE... Care to see the VERY BEST ARTICLE (according to reader feedback) from each of our OTHER two e-zines?... http://articles.sitesell.com/ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ >TABLE OF CONTENTS o SITE-SELL! Xpress News 1) Site Build It! Sample Site Slide Show Goes LIVE! 2) Test Tube Articles Meet With Roaring Success! -- o Featured Articles 1) "So Why Doesn't EVERYONE Own A Copy?" 2) "So Why Doesn't EVERYONE Own A Copy?" Part II -- SITESELL PRODUCTS SiteSell University: The Masters Courses (Free) ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ >~~~~~~~~~~~~~~~~~~SITE-SELL XPRESS NEWS~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ----- --1-- ----- Site Build It! Sample Site Slide Show Goes LIVE! SiteSell started its spring cleaning early this year. The Site Build It! sales site received a complete and TOTAL face lift to help visitors more clearly understand the SBI! concept and its benefits. Thanks to the revamp, visitors no longer ask the support team for clarification on what Site Build It! *IS* and *DOES*. On that front... the site has the sparkling clarity of a perfectly-cut diamond. :-) But we at SiteSell really like to do a thorough job when we tackle something. We had an uneasy feeling that a vital piece of the "what's-in-it-for-me" puzzle was missing for visitors. So we put ourselves into THEIR mindset... as we always try to do... Visitors want to *see* actual concrete examples of small-business netrepreneurs, just like themselves, USING Site Build It! to its fullest potential. They want to see the REAL POWER of Site Build It! in ACTION... not just read about it. Fair enough, right? After all, Site Build It! isn't just an extensive suite of cutting-edge Net tools, it's a *total* e-biz solution INCLUDING Web hosting and HTML-free page building. There's nothing else like it on the Net! http://buildit.sitesell.com/diver.html So (sigh) it was back to the drawing board again. ;-) A short time later, Al (our graphic designer) and his intrepid partner Quasimodo came up with a fantastic addition to the SBI! site. We call it... The "Sample Site Slide Show!" Much like the Quick Tour Slide Show, the Sample Site Slide Show introduces visitors to a wonderful cross-section of SBI! sites -- an awesome variety of niche sites belonging to SBI! owners from different locales. How did we choose which sites to feature? Honestly, it was a VERY difficult decision. The goal was to illustrate a WIDE range of sites and results, as opposed to simply "THE BEST." Some pros are doing some fancy html, but we wanted to show TYPICAL uses of SBI! to give a true flavor of what the average person can achieve, while also choosing a diverse group. It was not an easy task... So many SBI! subscribers are using SiteSell's powerful "all-tools-in-one-place", hands-free solution to e-commerce so very, VERY well. (As you will soon see, the tour provides an impressive snapshot of what's happening in the SBI! site-building world.) On my selection tour, I saw affiliates, consultants, small business owners, people just like YOU... .... building tightly focused niche sites that please *both* the Search Engines and their visitors. These subscribers have taken the SBI! ball (by following the simple 10 DAY process which is clearly explained in the SBI! Action Guide) and are running smoothly to the touchdown line of e-commerce success. No waste of time or money... o Their sites are rich in the quality CONTENT that builds vital credibility and leads to "open-to-buy" click throughs. o They are attacking targeted niche topics with deadly accuracy. And finally, which is the BEST part of all... o These sites are showing a dedication to GIVING before TAKING. This type of approach is the ABSOLUTE TOTAL KEY to PREselling on the NET. An absolute joy to see! In the end, the SiteSell staff and I settled on seven inspiring sites. Of course, I don't want to reveal which ones we picked -- that would spoil the suspense! ;-) -- There is a KEY STRATEGIC MOMENT to using a promotion like this. Go and see for yourself... http://buildit.sitesell.com/diver.html You'll find two new links to it -- at just the right moments -- on the home page, as well as elsewhere on the 3 Minute page and the FAQ page. Net result? It's now one of THE MOST POPULAR PAGES ON THE SBI! site, and sales are up even more. When you think of it, it's not hard... just tell the customer what s/he needs to know. :-) ----- --2-- ----- Test Tube Articles Meet With Roaring Success! As you may recall, in the last issue (#22), we introduced Paul Crane, our Product Manager for Site Build It!, and presented his first article in the new "Test Tube" Series. This series focuses on grassroots, in-the-trenches e-commerce strategies that work. Paul is testing EVERYTHING under the sun with his own part-time online business, and reports back to our subscribers ONLY what works best in the REAL cyber-world. Paul's laboratory involves his own sites... http://www.ultimatefatburner.com/ http://www.diet-supplement-review.com/ http://www.ultimate-fat-burning-diet-primer.com/ The first article in the series documented Paul's experience with buying subscribers through Marty Foley's LeadFactory service... http://profitinfo.com/leadfactory/ -----SIDEBAR---- If you need a quick refresher or you missed this important article, you can get up-to-speed at... http://www.sitesell.com/site-sell-backissues-022.html -----SIDEBAR---- Paul then presented his SECOND article in the most recent issue of Sales From the Edge (#024) -- the e-zine available only to SiteSell customers. This article, titled "Cracking Alexa's Top 100,000 Web Sites!", explains how Paul took Ultimatefatburner.com from an Alexa rating of 250,000+ to just over 71,000 in less than 6 months! A very exciting development, especially when you consider that Paul can only dedicate one day a week to his online business! The response we are receiving to this new series of articles is OVERWHELMING. Folks just love the hands-on, color-by-numbers approach to e-commerce. The jury is in... The Test Tube Series is a BIG winner with the popular vote! Good news for all! -- If you want to continue reading the Test Tube Series of articles, you need to receive one of the following SiteSell e-zines... o Sales From The Edge -- the EDGE publishes important updates that you need in order to SELL on the Net. It cuts through all the "white noise" of Web marketing, clearly explaining a particular issue and outlining how YOU can best take advantage of it. Every SiteSell customer (i.e., owner of a SiteSell product) automatically receives a subscription to this e-zine -- and you have access to all back issues. If you are not already a customer, SiteSell products, each and every one, are considered "best of breed." I'm sure there's one that could help YOU grow your online business, no matter what it is... http://www.sitesell.com/diver.html Or... o The 5 Pillar Affiliate Report -- the Report provides high quality "what-you-need-now" content, on a weekly basis, to ensure success at generating affiliate income. The 5 Pillar Program, known as "the best on the Net", is committed to helping 5P affiliates grow their businesses as BIG and as QUICKLY as they want. All you need to do is sign up for the 5 Pillar Program (it's free) and you will receive the 5P Report automatically. All back issues are available at the 5P Club. http://affiliates.sitesell.com/diver.html Or... o Site Build It! XPRESS! -- For Site Build It! owners only, this information-packed, always current e-zine focuses on traffic-building and sales-generating strategies. It consistently provides what is nearest and dearest to business owners' hearts... How to squeeze the most out of Site Build It!, while staying firmly on the correct side of the 80-20 rule. You will automatically receive the XPRESS as a SBI! owner. http://buildit.sitesell.com/diver.html -- Bottom line? You have a choice of three excellent information sources to help you grow your business effectively and inexpensively. The Test Tube Series is only one small part of the icing on the cake. Enjoy your feast of knowledge! :-) ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~FEATURED ARTICLES~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ------- ---1--- ------- "So Why Doesn't EVERYONE Own a Copy?" Every now and then I wonder why every single person who sells goods or services on the Net doesn't own a copy of Make Your Site SELL! 2002. It's so far better than anything else out there, bar none, at any price. I tend to wonder that especially when I get letters like this one, which really makes all the effort worthwhile... "Why Doesn't Everyone Own a Copy?" -------------------------------------------------- Dear Ken, I must tell you that I am totally impressed with MYSS! 2002. I recommend it to anyone I think might be interested. I just mentioned it to a friend in California, Ulf Wolf, a couple of days ago and he e-mailed me back that same day to say that he had bought it and was reading it and would let me know how it went. He is much more experienced in website design and building than I am (not that that's saying a lot). It's a long haul but I don't see how you would do a thorough job in less and it is very easy to read. I am completely new to website construction and I already feel like I know more than anyone who is offering professional web services in this neck of the woods. So much so that I am about to start offering professional website services (non-technical) myself, based ONLY on the data I have acquired from MYSS!2002. I am already a professional writer and photographer and have worked extensively in marketing and PR so this is a fairly natural extension to my existing skills. But MYSS!2002 gives me all the data I need in order to be able to help clients build (or mostly rebuild) sites that will sell and that will attract traffic. In all of my professional career, I have only found one reference that was as useful as MYSS!2002 in terms of imparting valuable instructions and skills that could be learned and applied immediately. It was in a disrelated field - stock photography - but it was clear from the start, as it is with MYSS!2002 that the author's intention was to pass on every bit of knowledge he knew, based on his own success, so that others could succeed too and that there was no other intention. The book was called "Sell and Resell Your Photographs" and the author was a fellow called Rohn Engh. It actually got me and my wife launched on a photography and writing career that eventually reached $250,00 per year. I just took his book and followed his instructions like you might follow instructions for setting up and using a washing machine. It worked. I feel the same way about MYSS!2002, although there is a lot more to this one. Anyway, this is all by way of thanking you for a seriously underpriced product that I'm sure is going to enable me to make a lot more money. You may use this e-mail in any way that you wish. I will continue to spread the word and will actually recommend to my clients that they get hold of Site Build It! and do their own thing in house rather than rely on questionable outside help. David Phillips, USA -------------------------------------------------- What more can I say? Make Your Site SELL! 2002, *THE* truly invaluable Net- selling resource... http://myss.sitesell.com/diver.html ------- ---2--- ------- "So Why Doesn't Everyone Own a Copy?" Part II When we first ran the above article in our 5 Pillar Affiliate Report, we received a veritable flood of truly inspiring and gratifying "I agree 100%" letters. Everyone SHOULD own a copy of MYSS! 2002, of course. It *IS* indispensable. It is THAT good. While I don't normally print follow-ups to an article, I thought I'd run this letter that comes all the way from sunny Paradise, California. (With a name like that, I assume it's ALWAYS sunny -- and the fact that the street address is "Azalea Lane" only makes me greener with envy. Snow is still on the ground way up here in the Great White North!) I'll comment a bit at the end, after Kerri has her say... ------------------------------------------------ Dear Ken, I just received 5P report #083. As always, you included a great deal of beneficial material. However, the letter from David Phillips was my favorite part of the report. It reminded me of the way I felt when I first read MYSS! I was absolutely inspired! So much so, that when you released MYSS! 2002, I couldn't wait to get my hands on it. -----KEN'S SIDEBAR----- The 5P Report is our regular e-zine that goes out to 5 Pillar affiliates. If you are interested in adding affiliate dollars to your income stream, or if you manage your own affiliate program and want to get some ideas, you simply won't find a better, more innovative program... http://affiliates.sitesell.com/diver.html -----KEN'S SIDEBAR----- Prior to discovering SiteSell products, I read how-to materials from several so-called guru's of Internet marketing. Most of it contains questionable information, lots of theory and plenty of hype. By comparison, your books actually give the reader step-by-step instruction that translates to real value. You more than deliver... you truly over-deliver. Every product I've purchased-MYSS!, MYSS! 2002, MYWS, MYNAS, and Site Build It!-is indispensable. I make it a habit to print out the pages, place them in binders, make notes directly on the pages, and refer back to them often. Not only are your e-books a great value, your free Affiliate Masters Course is incredible. Although you give it away, I think it has more value than 99.9% of all the marketed materials available on the Net combined. A few weeks ago my opinion of SiteSell was boosted further when Theresa Cawley telephoned me. She explained the purpose of her call was to conduct a "live" survey of customers who had purchased SBI! Boy was I surprised! For all of the e-books, instruction tapes, software programs, etc., I've purchased online, not one of them has ever bothered to ask for my opinion. The most effort any of the others have made is to send out email from an autoresponder asking for input. But no one has every bothered to make personal contact like that. I was impressed! In fact, so impressed, I plan to follow your lead. As my customer base grows, I will make occasional personal contact with them. It may involve time and expense, but worth it at twice the price. By reaching out like that, you cemented this customer for life! Reading Mr. Phillips letter today reminded me that I never have taken the time to express my gratitude. But because of the dedication of you and your company, I have not only gained the necessary knowledge and confidence to start my own Net business, I have no doubt it will grow into a highly profitable enterprise. So, thank you Ken, and all of your dedicated staff. You have set a superb example for me to follow. Wishing you all the best, Kerri Mackenzie Sunnycreek Farms Home & Bath Shoppe "Exceptional products committed to quality service." Visit us online at http://www.sunnycreekfarms.com/ E-mail us at questions@sunnycreekfarms.com ------------------------------------------------ It's feedback like this that keeps us trying so hard. Be aware... There are NO super secrets, NO tricks, NO magic formulas, NOTHING MAGICAL that "if only I had that, I'd be on my way." You see, business does NOT involve magic, or business, or tricks. And that's doubly true for e-business. Business people, online or off, just need solid information and great tools. Beyond that, it's their own common sense, smarts and dedication that wins the day... .....just like in the offline business world. THESE are the people we want to serve... REAL people doing REAL business in the REAL world. No tricks, no hype. This is NOT a game, it's business... it just happens to be online. To witness SiteSell's commitment to OVERdelivery for yourself, visit... http://www.sitesell.com/diver.html ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~SITESELL PRODUCTS~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Site Build It! "Build income through content." http://buildit.sitesell.com/diver.html http://quicktour.sitesell.com/diver.html Make Your Site SELL! 2002 "The definitive work on making any Web site SELL!" http://myss.sitesell.com/diver.html Make Your Knowledge Sell! "Turn knowledge into income -- sell your brain on the Net." http://myks.sitesell.com/diver.html Make Your Price Sell! "Price with complete confidence & double your Net profits." http://myps.sitesell.com/diver.html Make Your Words Sell! "Want to sell MORE? Become an e-persuader." http://myws.sitesell.com/diver.html Make Your Net Auction Sell! "An e-biz in every closet... Get into Auction Action!" http://mynas.sitesell.com/diver.html Surefire Premium Processing "Premium Processing for Premium Companies" http://surefire.sitesell.com/diver.html ----------------------------------------------- SiteSell University: The Masters Courses (Free) ----------------------------------------------- SiteSell University is free. The Masters Courses cover all the vital "must-get-it-right" issues with fresh, original, and valuable thinking. You won't read this anywhere else on the Net. And, best of all, the courses are free. Take the courses that interest you today. You'll receive your first e-mail installment immediately, followed by four more installments daily. Affiliate Masters Course Shows you how to become a high-earning affiliate champion. tamsdiver@sitesell.net InfoProducts Masters Course How to brainstorm, create, produce, and sell your very own infoproduct online timsdiver@sitesell.net Pricing Masters Course "How much money are YOU leaving on the table?" tpmsdiver@sitesell.net Netwriting Masters Course Want to sell more? Write better. twmsdiver@sitesell.net Net Auction Masters Course Start and grow a profitable Net auction business. tnamsdiver@sitesell.net ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Back issues available at... http://www.sitesell.com/site-sell-backissues.html ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ TO UNSUBSCRIBE To unsubscribe, go to the following URL and enter your e-mail address. If you use more than one e-mail address, be sure to enter the same one that you used when you subscribed. http://www.sitesell.com/unsubscribe-ss.html ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ WANT TO CHANGE THE E-MAIL ADDRESS AT WHICH YOU RECEIVE THIS? http://www.sitesell.com/change-email.html ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Written by Ken Evoy, M.D., President, SiteSell.com Inc. (c) copyright 2002 SiteSell.com Inc.