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Most Usable E-commerce E-zine
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SITE-SELL! Issue #026
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SITE-SELL! The World's Most USABLE E-commerce E-zine
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>A free, occasional e-zine dedicated to showing you...
>... how to SELL on the Net!
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May 7, 2002 Issue #026
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>ALL-TIME FAVORITE SITE-SELL! ARTICLE
If a friend forwarded this copy of SITE-SELL! to you, here's
our readers' all-time favorite SITE-SELL! article. It's a
powerful example of how to makeover your own site to...
..... SELL on the Net! :-)
http://articles.sitesell.com/bhh/
If you like what you see and want to keep getting more of
the same, please visit...
http://myss.sitesell.com/s-ezine.html
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
>READER'S CHOICE...
Care to see the VERY BEST ARTICLE (according to reader
feedback) from each of our OTHER two e-zines?...
http://articles.sitesell.com/
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>TABLE OF CONTENTS
o SITE-SELL! Xpress News
1) SBI! Is About to be Split...
SBI!-B -- Site Build It! Basic
SBI!-E -- Site Build It! E-commerce
2) The Countdown Begins... See You On Launch Day!
--
o Featured Article
1) A Test Tube Series Article!
True Traffic-Building... Simple, Honest, Real
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>~~~~~~~~~~~~~~~~~~SITE-SELL XPRESS NEWS~~~~~~~~~~~~~~~~~~
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>-News-
---1---
>-News-
SBI! Is About to be Split...
SBI!-B -- Site Build It! Basic
SBI!-E -- Site Build It! E-commerce
The buzz about the upcoming new modules for SBI! has been
intense. Our support staff has been working double-time
answering questions and fielding enthusiastic comments...
SBI! really is about to become...
>>> "THE NEXT GENERATION OF E-COMMERCE WEB HOSTING."
Think about it... you don't have to understand how the phone
works to make a business call. That's the way e-commerce
Web hosting should be... and WILL be, soon.
Many questions have focused around pricing and options. So
let me clarify the most common questions. I'm a firm
believer in two principles...
a) K-I-S-S -- stay on the right side of the 80-20 rule, and
you'll always come out ahead. And that's the way we've
structured Site Build It!.
b) The value bundle. AOL is the ultimate "consumer value
bundle." SBI! will be the ultimate e-commerce value bundle.
SBI! is a system, a process, that works. It removes the
technology and lets the user focus on doing business.
As such, the new functionality will be presented to
potential customers as two choices...
Choice #1...
Site Build It! Basic (SBI!-B)
This will have all the functionality of the current version
of SBI!, PLUS...
o A Mailout module which will allow you to contact a list
of opt-in subscribers, with an attractive HTML-formatted
e-zine (or text-formatted -- SBI! sets it up automatically,
according to your subscriber's e-mail software)
o Powerful server-side graphic tools, allowing you to build
PhotoShop-quality look-and-feel, logos and left-margin
navbars (without the PhotoShop learning curve!).
In other words, you'll have full opt-in e-zine capability,
AND full server-side logo-and-navbar-creating ability. You
will have top-notch, fully-customizable "look and feel" AND
navigation, combined with the ability to reach your visitors
again and again through your e-zine.
All current SBI! owners will have their accounts upgraded to
include this new functionality, at no charge. The cost of a
*NO-ADDS* e-zine provider can run you up to hundreds of
dollars per year. And the cost of a good DESIGNER?! HA!
Yup, all at NO extra charge.
For a quick and simple look at the features and value of
SBI!'s CURRENT value bundle (I think you'll be quite
amazed)...
https://secure.sitesell.com/build/order.html
--
> Who is SBI!-B for?...
o affiliates, naturally
o people selling services, a HUGE opportunity -- if you
missed it, see this ALL-IMPORTANT article...
http://www.sitesell.com/site-sell-backissues-024.html
-----SIDEBAR-----
Up until now, SiteSell has not placed enough
emphasis on what a powerful system SBI! is
for people who sell SERVICES on the Net.
Let's say that someone indexes books (the
number of eligible services is almost
infinite, but we will use this profession as
an example). There's a global market looking
for that person! And that person is looking
for ways to build a Web presence and sell her
service online.
SBI! is the perfect solution, especially with
its upcoming e-zine building-mailout module,
for both these needs. Repeat and regular
contact, through an e-zine that provides
great content, is key to getting that Web
searcher to pick this particular book-indexer
FIRST, over the rest of the competition, and
to contact her for the job!
WIN for the searcher.
WIN for the indexer!
-----SIDEBAR-----
With the addition of e-zine capability, SBI!-B becomes a
powerful tool for FINDING targeted POTENTIAL clients and
CONVERTING them into ACTUAL ones! If you have even a remote
idea of possibly selling a service online, don't miss the
above article.
o people who want to refer TARGETED traffic to their online
stores. If your online store targets a niche, SBI! is the
perfect vehicle to drive traffic to your store.
--
Choice #2) Site Build It! E-commerce (SBI!-E) --
After the SBI!-B launch, we'll be about 6 weeks away from
the launch of the most amazing things we have ever done...
SBI!-E. And great news!...
All SBI!-B owners will receive a free upgrade to SBI!-E for
the duration of their SBI!-B subscription. If that
subscription is set to expire in less than two months within
our date of launch of SBI!-B, we'll extend that expiry date
to two months after launch date.
I want everyone who already has an SBI!-B site, who has been
steadily moving forward, building nicely trafficked
Theme-Based Content Sites, to experience the sheer joy of
turning that TARGETED traffic into income by *selling*
TARGETED e-goods that fit what their visitors seek.
Owners of SBI!-E will have access to the complete
functionality of SBI-B!, PLUS they will be able to...
o get their own merchant accounts to take credit cards
o clear credit cards in real-time, the way we do, as well
as enter orders manually (for offline orders)
o find their product's perfect price -- yes, your very
own pricing survey will make sure you don't leave
any money on the table! (Pure MYPS! power!)
o sell and fulfill/ship e-goods exactly the way we here
at SiteSell do (if you can create an e-book, collection
of e-photos, sounds, music, cartoons, art, etc., this
is for you)
o have the same kind of reporting and back-end tools
that we do
o even run their own affiliate programs! Yes, recruit
a commission-driven sales force with your own 2-tier
affiliate program!
o create and maintain multiple client lists (enhanced
newsletter capability). Do a MailOut to customer AND
affiliate lists.
-----SIDEBAR-----
Some e-com companies focus their ENTIRE
business on delivering just ONE of these new
functions. Other companies focus on selling
one, or another, of Site Build It!'s many
OTHER functions already in place, such as...
o brainstorming and researching keywords
o regular Web hosting, with all its HTML,
FTP, CGI, etc.
o submitting Web Pages and tracking all the
Search Engines, and re-submitting based
on their behavior and activity, NOT
"auto-pilot" style.
o rank-reporting at the engines
o Pay-Per-Click research and mass-bidding
o sheesh, you don't even have to worry
about renewing your domain name! SBI! does
it automatically.
SBI! will do it *ALL*... if the programmers
don't croak from exhaustion first, that is!
;-)
This will be a major leap in e-commerce Web
hosting.
-----SIDEBAR-----
> ***AND REMEMBER OUR ALL-IMPORTANT HEADS-UP***
Current SBI! owners will get the full SBI!-E bundle free,
until renewal time (or for at least two months, whichever
lasts longer).
Price? Not completely determined, but it will be far
cheaper than competitors like digibuy.com (who only provide
an order form -- at a far greater price).
So... purchase SBI! right now, and get your e-product ready.
You'll get the whole e-goods/e-commerce/affiliate/mailout
bundle for free for the rest of the year (plus a small
per-sale transaction fee, naturally, which will also be less
than all competitors)...
http://buildit.sitesell.com/
>-News-
---2---
>-News-
The Countdown Begins... See You On Launch Day!
So long, farewell, I bid you adieu...
For a while anyway! ;-)
Yup, it's crunch time here at SiteSell. For the next few
weeks, we'll be shutting down this radio frequency to
concentrate on putting the final pieces in place for the
launch of SBI!-B.
Every last body will be dedicated to the cause...
programming, proofing, user-testing, polishing. It's an
immense process. Remember, we're adding modules, each of
which is the equivalent of what other companies "do for a
living."
So we're shutting down our e-zine production process for a
short time as we tidy up the loose ends! All hands are
working purely on SBI! until launch date.
Next time you hear from us, it will be to launch new
functionality of Site Build It! Basic!, with SBI!-E coming
shortly after that.
I'm very excited about releasing what I truly believe *IS*
the NEXT GENERATION OF WEB HOSTING.
It's going to be an exciting ride.
I hope you're buckled up!
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~~~~~~~~~~~~~~~~~~~~FEATURED ARTICLE~~~~~~~~~~~~~~~~~~~~
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-------
---1---
-------
A Test Tube Series Article!
True Traffic-Building... Simple, Honest, Real
Paul Crane is SiteSell's Site Build It! Product Manager. As
part of his ongoing research and experimentation, he's been
working on a Site Build It! site, EXACTLY the way any
ordinary small businessperson would do...
http://www.diet-supplement-review.com/
Paul is keen about Net marketing, sharp, and has street
smarts from his first site...
http://www.ultimatefatburner.com/
The latter site is his "traditionally hosted" and maintained
site. Paul has been hard at work on this site for nearly
three years now.
The results are sometimes pretty startling... even for Paul
himself.
I'll leave it to him to tell you about it... Paul?
-----
-----
Thanks Ken.
I work with my Site Build It! often and I research Net
marketing constantly -- I see EVERYTHING that's out there
so I can get pretty jaded at times. Occasionally, however,
I find reason to push my chair back, blink, and say...
WHOA! Site Build It! is a simply AWESOME tool!
I kid you not. Let me explain...
First, here's a little background info on the two sites
involved in this ongoing experiment...
Ultimatefatburner.com has been online since 1999.
Originally I used it mainly to sell my e-book, The Ultimate
Fat Burning Diet Primer.
In the summer of 2001, I re-did the entire site, turning
Ultimatefatburner into a "info-hub" chock full of KFCP
(Keyword Focused Content Pages). I moved the e-book onto
ultimate-fat-burning-diet-primer.com, which became a
dedicated sales site.
Following EXACTLY what we teach in The Affiliate Masters
Course, I crafted content that would do four things...
1) draw targeted traffic from the Search Engines
2) establish my credibility with the visitor
3) deliver quality content to my visitor
4) PREsell my traffic either through to my e-book or to
my merchant partners.
-----SIDEBAR-----
The Affiliate Masters Course really DOES
provide the foundation for a successful
affiliate business. And now, it's available
as a PDF-formatted e-book.
I followed this model TO THE TEE, and I
receive checks from my partners every month.
In other words...
Yes, Virginia, it REALLY works! All you need
to supply is the elbow-grease!
You can download your FREE copy of The
Affiliate Masters Course here (no need to
register or anything)...
http://freetrial.sitesell.com/
Or, if you prefer to receive it by e-mail,
simply send a blank e-mail to...
tams@sitesell.net
-----SIDEBAR-----
Believe me, I wasn't first in my class in high school. I
just followed the process, EXACTLY the way it was outlined
in The Affiliate Masters Course...
I built a list of high-demand, low-supply PROFITABLE
keywords. I used WebPosition Gold (Search Engine
Optimization software) to build my pages. It was slow going
at first, but soon I started to feel the build. I tried to
add two KFCPs pages each weekend. Now Ultimatefatburner.com
comprises over 90 pages of optimized content, receives an
Alexa rating of 65,702 (and 4,919 Alexa-reported visits),
and has a Page Rank score of 5 (as indicated by the Google
Toolbar)...
http://toolbar.google.com/
.... and it is listed in both LookSmart and The Open
Directory.
Not bad for a little e-biz built over a series of weekends,
eh? All accomplished by following The Affiliate Masters
Course.
--
But check this out...
Diet-Supplement-Review.com is my Site Build It! site. It
went online in December 2000. It is comprised of 13 content
pages and an index page... 14 pages in all (it also has an
e-zine subscriber Thank-You page, but I don't count that one
for traffic-building purposes, obviously).
Net results?
Diet-Supplement-Review.com has a Alexa rating of 298,026
(and 710 Alexa-reported visits) and a Google Page Rank score
of 3.
Because of the relatively small amount of content on the
site, I haven't yet submitted it to any of the major
directories. Ken asked me to start this site just to
experiment and get to know SBI!. He didn't want me to spend
a lot of time on it (Lord knows I don't have it!). I am just
to gather some hands-on experience.
OK -- so the other day I was mucking about in SBI!'s Site
Central when it suddenly dawned on me...
Despite its relative small size and complete lack of
directory listings, Diet-Supplement-Review.com actually
OUTPERFORMS Ultimatefatburner.com on a traffic per page
basis. And I'm not talking about a minor difference in
performance, I'm talking by a whopping 43%. Yes, you read
that correctly -- 43%!
And I'm hardly even trying with this site!
--
The question you're most likely asking is...
"Why?"
The answer can be partially explained by a quick visit to
this URL...
http://buildit.sitesell.com/DSR-SBI.html
Ahhh, see? A picture IS worth a 1,000 words.
What you are looking at is a partial screenshot of the SE HQ
(Search Engine Headquarters) of Diet-Supplement-Review.com.
This section reports on Search Engine rankings
(submitting-spidering-indexing is reported elsewhere).
To the far left, you'll see a list of all the pages of the
site, in the middle you'll see the keyword for which that
page is optimized (with a neat link that pops up all the
ways that people find you for that keyword!), and finally...
On the right-hand side you'll see each page's corresponding
ranking in each of the SEs in which it is listed. Take a
good look and add up all the pages that are scoring. That's
what I did, and here's how many pages (out of 14!) that
score at #1, #2, #3, etc. positions of the five major Search
Engines (AV=AltaVista, Fa=FAST, GG=Google, HB=HB/Inktomi,
Ly=Lycos)...
-----------------------------
Ranking # of Positions
Position of Held By
D-S-R.com D-S-R.com
#1--> 8
#2--> 5
#3--> 3
#4--> 1
#5--> N/A
#6--> 1
#7--> 1
#8--> 3
#9--> 1
#10--> N/A
#11--> 1
#12--> 2
#13--> 2
#19--> 1
#25--> 1
>30--> 3
-----------------------------
This phenomenal display of quality rankings is not a result
of endless tweaking and experimenting. It is certainly not
because I'm any sort of Search Engine genius (don't tell Ken
that!) :-)
Again, in accordance with SiteSell's teaching -- The
Affiliate Masters Course and the SBI! Action Guide -- all
these pages were built with strict attention to the 80-20
rule. I simply don't have the time to do it any other way.
The process is simple...
I use the Manager to brainstorm a list of high-profitability
keywords. Then I take those keywords and craft them into
KFCPs. Last but not least, before I finally "build" each
page, I run it through the "Analyze It!" module. This
module checks over 30 parameters on the page to make sure it
meets the 80-20 rule of highly-optimized pages. If
everything's OK, I build my page, and never look at it
again. If changes are required, I make them before I do
that final click to build my page.
-----SIDEBAR-----
Remember, this is not a complicated process.
You don't need to learn HTML, FTP, Javascript
or any other Web-based programming. The
process may sound complex, but SBI! reduces
it down to a small matter of clicking
buttons. In other words...
If you can click on your mouse, you can run
Site Build It!
http://buildit.sitesell.com/
-----SIDEBAR-----
It's a great feeling to know that...
o The keyword I have targeted has shown great potential for
profit (high demand coupled with low supply).
o My page follows the "best" rules for a highly-optimized
page.
Why would I mess with it any more? I know I've covered all
the bases, right? So I never, EVER bother to go back and
tweak a page after it is built. And I haven't done so with
ANY of the pages on Diet-Supplement-Review.com.
--
So, to return to my earlier question...
"Why do these pages perform so well?"
In fact there are several OTHER reasons why page for page,
Diet-Supplement-Review.com outperforms Ultimatefatburner.
Building high scoring pages is only one piece of the
puzzle...
A) Site Build It! Allows Me To
Target Keywords With PinPoint Accuracy
This is VERY important. If you don't target the correct
keywords, specifically those keywords with the perfect blend
of high-demand/low-supply profitability, well then...
You can build Web pages 'til the cows come home and no one
will ever see any of them. But never fear -- the SBI!
Manager isolates keyword niches with deadly accuracy -- far
better than any other tool I've EVER used, and much MUCH
better than the ones you'll generate by hand.
Now to be fair, I have plenty of high scoring pages on my
Ultimatefatburner.com site. However, percentage-wise, there
are more high scoring pages on Diet-Supplement-Review.com.
In addition, these pages tend to bring in more page views
than similarly scoring pages at Ultimatefatburner.com.
Why?
Because when you follow the instructions in The Affiliate
Masters Course and do the manual process of brainstorming
keywords (as I did on Ultimatefatburner.com), you only get a
rough idea of supply versus demand. Don't get me wrong --
this rough protocol does work well. But it's like comparing
a butane torch to a match...
Both get the fire going, but one's got a serious edge in
power!
If you brainstorm keywords manually, at the end of the day
(and it will be a LONG day!), YOU still have to make the
judgement call as to which keywords are worth targeting.
On the other hand, keywords generated through the SBI!
Manager's complex brainstorming sessions take all the
guesswork out of keyword targeting (and it takes out all the
time, too!). And these days, that's easily half the battle!
Better still, the Manager's perfect blend of profitability,
supply, and demand ensures that I only target keywords that
WILL generate search queries, and WILL bring traffic!
Perfect!
--
B) The Analyze It! Module
Outperforms WebPosition Gold
Don't get me wrong. WebPosition Gold is a good piece of
software -- after all, I did buy it, and I DO use it. And
it's definitely helped me with my rankings on
Ultimatefatburner.com. However, my experiments indicate
that the Analyze It! module optimizes pages better than WPG,
and it's WAY easier to use, too!
9 times out of 10...
When I check keyword ranking scores of similar pages built
on my opposing domains, the pages optimized with SBI!'s
Analyze It! module scored higher. While I realize this
hardly constitutes irrefutable scientific documentation, the
proof IS in the pudding. And when the bottom line means
more visitors to my site, I know what data I'm "listening"
to!
-----SIDEBAR-----
Not to mention that it takes exactly 3
seconds to learn how to use the Analyze It!
button. You see, since all the tools are
integrated, they all fit together. It makes
EVERYTHING JUST PLAIN EASY.
You'll spend a lot of time with WebPosition
Gold before you get the hang of what you're
doing, and you'll STILL not be as effective.
-----SIDEBAR-----
One other issue here...
WPG is expensive -- US$150, and US$99 for yearly updates.
Heck, for another $50, you've got yourself a subscription to
THE ENTIRE SYSTEM of Site Build It! TOOLS. Expensive third
party tools like WebPosition Gold, in addition to Web
Hosting, translates into a yearly cost of many times the
cost of SBI! for Ultimatefatburner.com.
Here's the value breakdown...
https://secure.sitesell.com/build/order.html
At a fraction of the cost, with four-times as much
functionality, Site Build It! is a no-brainer!
--
I guess my "grand discovery" is, in fact, rather simple...
The Site Build It! system, comprised of both strategy and a
suite of "state-of-the-Net" SYSTEM of tools, OVERdelivers on
its promise. When I pushed my chair back, I simply found
myself saying...
"We've really built something amazing here... something
REAL."
Yes, I knew, and know, it on an "intellectual" level. But
when it hits me at that GUT level, it still surprises me.
--
Today more than ever, free visitors are nothing to "sneeze"
at -- as you know, it's getting to be increasingly difficult
to build traffic without first opening your purse or wallet.
So generating plenty of targeted, eager-to-buy FREE visitors
to your site from the SEs is a wonderful foundation.
The fact that Site Build It! works so well is a tribute to
the sound principles upon which it is built...
Build a highly targeted theme site filled with niche-related
KFCPs (Keyword Focused Content Pages), and inevitably, the
SEs will WANT it. After that, it's a simple matter of
PREselling that traffic effectively before referring them to
a merchant partner...
For profit!
-----SIDEBAR-----
Of course, you can always use SBI! to PREsell
your own product the way that I do. And
soon, once the SBI!-E (SBI!-E-commerce)
modules are completed, you can even use SBI!
to sell your OWN e-goods. In other words...
You WON'T need to do the multi-site setup
that I did. You'll have a content hub, plus
your sales site, plus your e-zines, all at
one site.
Cool, eh?
http://buildit.sitesell.com/
In fact, once you've generated the traffic,
it's up to you to decide how to monetize it
We just provide the system!
Another example?
Sure! If you sell your personal or
professional services or a high-priced-good,
the value of a single new customer is
sky-high. So Pay-Per-Click Search Engines
(PPC SEs) have a super ROI (Return On
Investment). SBI! has that covered as well
-- with just a few mouse clicks, you'll build
a powerful PPC campaign, spending bidding
dollars to bring in hundreds of times that!
For more info...
http://buildit.sitesell.com/
It's ALL here.
-----SIDEBAR-----
It's reassuring to know that in an age where it's becoming
increasingly difficult to find products that deliver the
goods...
SBI! OVERdelivers.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~SITESELL PRODUCTS~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Site Build It!
"Build income through content."
http://buildit.sitesell.com/
http://quicktour.sitesell.com/
Make Your Site SELL! 2002
"The definitive work on making any Web site SELL!"
http://myss.sitesell.com/
Make Your Knowledge Sell!
"Turn knowledge into income -- sell your brain on the Net."
http://myks.sitesell.com/
Make Your Price Sell!
"Price with complete confidence & double your Net profits."
http://myps.sitesell.com/
Make Your Words Sell!
"Want to sell MORE? Become an e-persuader."
http://myws.sitesell.com/
Make Your Net Auction Sell!
"An e-biz in every closet... Get into Auction Action!"
http://mynas.sitesell.com/
Surefire Premium Processing
"Premium Processing for Premium Companies"
http://surefire.sitesell.com/
-----------------------------------------------
SiteSell University: The Masters Courses (Free)
-----------------------------------------------
SiteSell University is free. The Masters Courses cover all
the vital "must-get-it-right" issues with fresh, original,
and valuable thinking. You won't read this anywhere else on
the Net. And, best of all, the courses are free.
Take the courses that interest you today. You'll receive
your first e-mail installment immediately, followed by four
more installments daily.
Affiliate Masters Course
Shows you how to become a high-earning affiliate champion.
tams@sitesell.net
InfoProducts Masters Course
How to brainstorm, create, produce, and sell
your very own infoproduct online
tims@sitesell.net
Pricing Masters Course
"How much money are YOU leaving on the table?"
tpms@sitesell.net
Netwriting Masters Course
Want to sell more? Write better.
twms@sitesell.net
Net Auction Masters Course
Start and grow a profitable Net auction business.
tnams@sitesell.net
------------------
Other Free Goodies
------------------
SiteSell.com's 5 Pillar Affiliate Program
Graduated from the Aff Master's Course? Get your PhD, Free!
And Earn Substantial Lifetime Income at the Same Time.
http://affilaites.sitesell.com/affiliates/
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***The Best Free Books on the Net***
Including the Invaluable Bible on Pricing
http://freetrial.sitesell.com/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Back issues available at...
http://www.sitesell.com/site-sell-backissues.html
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Written by Ken Evoy, M.D.,
President, SiteSell.com Inc.
(c) copyright 2002 SiteSell.com Inc.