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SITE-SELL! Issue #051
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SITE-SELL! The World's Most USABLE E-commerce E-zine
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>A free, occasional e-zine dedicated to showing you...
>... how to SELL on the Net!
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August 18, 2004
Issue #051
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>All-Time Favorite SITE-SELL! Article
If a friend forwarded this copy of SITE-SELL! to you, here's
our readers' all-time favorite SITE-SELL! article. It's a
powerful example (using the luxurious Beverly Hills Hotel)
of how to makeover your own site to...
.... SELL on the Net!
http://articles.sitesell.com/bhh/
If you like what you see and want to keep getting more of
the same, SITE-SELL! is free. Please visit...
http://myss.sitesell.com/s-ezine.html
And please "pay it forward" by telling a friend, too. :-)
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>Reader's Choice...
Care to see the VERY BEST ARTICLE (according to reader
feedback) from each of our OTHER two e-zines?...
http://articles.sitesell.com/
And NEW... a sample of SBIX...
http://adsense.sitesell.com/
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Which one is *YOUR* business? Find it at...
http://find.sitesell.com/
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Site Build It!, in less than 250 words...
http://ctpm.sitesell.com/
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TABLE OF CONTENTS
o SITE-SELL! XPRESS NEWS
1) PRE-launch Celebration!
3 Free Months of SBI!, Until August 19, 2004
--
o FEATURED ARTICLE...
1) SBIers *STAR* In Success Books!
2) my-sbi-journey.com
**************************IMPORTANT*************************
Filtering software may prevent you from receiving some
important SiteSell communication. To ensure that you never
miss an e-mail from us, please follow these tips...
http://www.sitesell.com/whitelisting.html
To ensure that YOUR customers/leads/affiliates/readers never
miss an e-mail from YOU, get the free "Deliver My Mail"...
http://deliver-my-mail.sitesell.com/
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>~~~~~~~~~~~~~~~~~~SITE-SELL! XPRESS NEWS~~~~~~~~~~~~~~~~~~
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PRE-launch Celebration!
3 Free Months of SBI!, Until August 19, 2004
"Store Build It!" is going to be the most amazing/powerful
combination of C-T-P and best-in-world store-selling online.
And LAUNCH DATE is official...
Thursday, August 19, 2004. Yes... day after tomorrow.
Site Build It! introduces Store Build It!
East meets West.
Ying meets Yang.
C-T-P meets M.
One-third of questions from PRE-owners that arrive from
question.sitesell.com involve "shopping cart" or "online
store" or "catalog" -- it is by far the most popular
monetization model on the Net. Many EVEN think
(mistakenly) that an online store *IS* e-commerce.
The sad part is that 98% die and give up within a year. Why?
Putting up a store is hard enough.
But what's the point, if you don't have an ongoing,
evergrowing, source of free, targeted, PREsold traffic?
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The extra-super-duper-good news is that since most fail, and
since store-building is such a widespread request, this is a
HUGE opportunity for you to build your own successful business.
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So why *WILL* Store Build It! (StBI!) stores succeed?
"C-T-P meets M" -- that's why.
On Thursday, August 19, you'll see what I mean.
We're so serious about C-T-P before M that SBIers have to
have at least 1500 visitors per month before they can order
and use Store Build It!.
Yes, we're still giving folks who own SBI! (by launch date)
3 free months of Store Build It!. They, like everyone else,
will have to build C-T-P first. It's the only way that
their store, or any other monetization model, can succeed.
The last thing we want is thousands of abandoned stores, or
even worse... people working on stores when they have not
taken care of their C-T-P business first.
To further help SBIers reach that target, we're giving 3
free months of Site Build It! to everyone who owns SBI! AS
OF THE DATE WE LAUNCH... August 19, 2004.
Up until now, many SBIers have used SBI! for 2 or even 3
years without renewing. We promised "no renewals" until we
launched this. And now, to celebrate, and to give everyone
enough time to build their traffic up to the level where
they can order StBI! (or to qualify for 3 free months of the
Starter level of StBI!, our current offer on the site)...
We're giving everyone THREE FREE MONTHS of Site Build It!.
Yes, even those who "expired" a year or two ago.
And even those who buy last month...
.... or today
.... or August 18.
(Maybe even 'til August 19 if we launch at NIGHT! ;-) )
But the MINUTE we launch, this pre-launch celebration gift
disappears. So tell your friends and check out the site
for more information...
http://buildit.sitesell.com/
C-T-P is about to meet M in the biggest show-stopper launch
of the year! And until then, we're offering all existing
SBI! owners an additional free 3 months to celebrate! :-)
C-T-P meets M.
Soon, you too will be saying...
"Why the heck am I paying all
this money for a Yahoo! store."
There is absolutely NOTHING like this C-T-P-M combination.
Take advantage of this 2-day special offer now...
http://buildit.sitesell.com/
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~~~~~~~~~~~~~~~~~~~~FEATURED ARTICLES~~~~~~~~~~~~~~~~~~~~~~
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SBIers *STAR* In Success Books!
Congratulations to Jim Nelson of jugglenow.com. He is one
of ten highly successful Netrepreneurs who are interviewed
in a new book, "Success Alert," by John Evans...
http://www.successalert.com/
(Don't be put off by the copy on the site, which is a touch
hypey. We know from experience that copy like this does
sell. The trick as you grow into a larger company is to keep
the Conversion Rate efficiency while "growing" your copy
somewhat more subdued.)
If you are looking for a little inspiration from those who
have "been there, done that, and won"... it's a good read.
And John Evans himself is an interesting story, a chap who
has put together quite a team and caused a stir online.
John's a relative newbie to Net marketing. His e-book is
priced reasonably at $47. And best of all, he really does
pull out some useful information, ideas, and approaches from
the folks he interviews.
Strikingly, Jim Nelson easily gets the most return for the
least amount of effort and expense. When you look at it
from that larger perspective, the entire book is a wonderful
testimonial to the power and efficiency of SBI!
When I e-mailed Jim to congratulate him, he told me a really
surprising story... Jim was ALSO interviewed for ANOTHER
prominent "secrets of success" product, but his story was
never published. Jim explains...
--------------------------------------------
Mr. X (his staff) did a very detailed
interview with me. And after talking in depth
about SBI, I got a polite letter saying
"Sorry, we made a mistake, we really don't
have room for you it seems." He gave me a
couple of their expensive programs (that I
don't use) as a "thank you for your time, but
we don't want to talk about SBI." (No, he
didn't actually say it in those words.)
--------------------------------------------
-----SIDEBAR-----
It's not important WHO this is -- so let's
just call this prominent marketer "Mr. X."
I'm not trying to embarrass anyone here.
Just warning you to be careful out there.
-----SIDEBAR-----
Interestingly, we noticed that successalert.com is an SBI!
site. But John's not really using it in the way we intended.
So I'm going to have to chat with him about that one. ;-)
Anyway, on with this strange, winding trail...
Jim's anecdote about Mr. X made me remember an e-mail that
we received from Phil Davies, who owns the SBI! site,
exercise-equipment-review.com. Phil was interviewed in
2003 by the Mr. X staff. His story WAS published in this
rather expensive "success secrets" product. But Phil wrote
us with this staggering story...
--------------------------------------------
Hi,
Just thought you'd like to know my SBI site
is featured on Mr. X's success secrets site
this month. I was asked a lot about what
software I use to promote my site and I think
they found it hard to believe that I only use
one product... namely SBI. I mentioned SBI
several times in the interview, explaining
what it does but as I suspected they edited
it out for the final interview.
Phil Davies
phil@exercise-equipment-review.com
--------------------------------------------
And more recently...
Judd Burdon, who is in charge of answering questions from
pre-owners of SBI! to see if SBI! is right for them, wrote
to tell me about Jerome Freedman's Jewelry by Mala. It
seems that Jerome has two sites...
jewelsbymala.com -- non-SBI! site created Oct 2003
-- Alexa 430,000
jewelrybymala.com -- SBI! site created Jan 2004
-- Alexa 429,000
It also turns out that Jerome was recently interviewed by
Mr. X's staff. And guess what?
Yup, not a mention of the SBI! site by the newsletter that
supposedly gives (or sells) ALL the success secrets of the
successful. Judd had already published a more informative
case study on Jerome. So let's give you the REAL secrets...
http://www.sitesellexperts.com/jerome-sbi-story.html
--
Now... understand that Mr. X's product costs approximately
$200 per year, and it's only "reason to be" is to sell the
success secrets of those who make it, big, online.
And yet... they hide the SBI! "secret" which is the biggest,
most important secret they could tell their clientele.
They are now tele-marketing "1-on-1 mentoring"... at the
low, low price of $3-10,000!
Wow! SBI! saves you over $9500! ;-)
Be careful out there.
--
Bottom line...
It's nice to read about the success secrets of others. They
usually use a rather complicated collection of expensive
tools, are tech-savvy or hire tech-savvy folks, and often
have special skills that the average business person can't
duplicate. But John Evans DOES deliver the goods...
It's interesting to read 10 different stories and REALLY get
the information you're expecting to get. Once you've read
10 good case histories/interviews like this, you really
don't need to read a whole bunch more. You'll get some good
ideas, hopefully absorb and be inspired by that winning "can
do" attitude, and continue to move forward faster and faster
and FASTER with SBI!... inspired that you, too, can indeed
do it. After all, you're starting with the biggest, most
important "secret" that any small business person could want.
With SBI!, you really CAN. All you have to do is...
Do it! :-)
------
P.S. Are you wondering why Mr. X suppressed SBI!? Well, he
wouldn't want to remove the mystery of what it REALLY takes
to succeed online, would he?
Now that I think about it, these "success secrets" books may
be in a bit of trouble. It's going to get boring...
Interviewer: "So, to what do you attribute your success?"
Netrepreneur: "Uh, I use SBI!."
Interviewer: "Oh. Thank you."
So... if you're looking for a good read, check out John's
Success Alert book now... while it's still interesting.
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my-sbi-journey.com
Marc Liron, yes he of updatexp.com fate, wrote to tell me
about a new site he was working on...
http://www.my-sbi-journey.com
I was blown away, even though it's "early days." I asked
him if he would be so kind to write a brief note for you
about why he started this site. He kindly obliged...
----------------------------------------------------------
By Marc Liron
Back in January 2003, when I purchased my SiteBuildIt!
subscription, I had no idea the effect it would have on my
life. But here I am 20 months later just getting ready to
work FULL TIME on various SiteBuildIt! projects.
During this 20 months, I have enjoyed great success with
http://www.updatexp.com/
Ken has told my story at
http://case-studies.sitesell.com/#MARC
And you'll see that I'm rather obsessive. I've updated
the SiteSell team step by step, also available at that URL.
I became a Certified SBI Webmaster to help others build
their businesses online. I also received the Microsoft MVP
award in Digital Media, of which there are only around 50
awardees globally. (SiteBuildIt! played an important part in
this as it significantly raised my "profile" online.)
With all this experience of SiteBuildIt! I have been looking
at ways of sharing the "tips" and "techniques" that I am
personally using to build my business online. And so a new
SBI! site was born.
http://www.my-sbi-journey.com
Using a combination of audio and video, I am putting online
the "tips" and "techniques" that are working for me. Kind of
like a personal SBI laboratory. You see as a "techie" I like
testing different technologies and 3rd party products with
SiteBuildIt! to see if I can increase my targeted traffic.
With between 10,335 and 14,131 visitors DAILY in July 2004
and over 21,000 newsletter subscribers, these tips and
techniques ARE helping.
Some stuff that I add to SBI! WORKS and some does NOT. What
I am documenting at http://www.my-sbi-journey.com is the
stuff that WORKS.
There is NO "theory" on this site.
No "hyperbole" or salesmanship.
Just the stuff that works.
It is also explained in non-technical terms! Over the coming
months I am going to be releasing more "tips" and
"techniques" that I have been testing. Using RSS with
SiteBuildIt! is just one great example.
I am really excited about the future with SiteBuildIt!. The
Sitesell team are constantly releasing more updates,
improvements and totally new tools! Once I have had the
opportunity to test those, too, I shall be updating
http://www.my-sbi-journey.com with information on how, as a
successful SBI'er, I am using them to build my business!
And this is all information you can use on YOUR sites,
whether you use SBI! or not (of course, I simply have no
idea why anyone would not). SiteBuildIt! has helped me
develop an income by building a growing business online. I
hope that some of you find that the information available at
my new site will help and inspire YOU too.
Kind Regards
Marc Liron
SBI Webmaster
Microsoft MVP
http://www.updatexp.com
http://www.my-sbi-journey.com
---------------------------------------------------------
Great story, and great site, Marc. When folks help other
folks to succeed, the world is at its best.
Now, speaking of helping others, and success secrets, let's
take a deeper look at the SBI! Case Studies Site, which
features detailed stories told by successful SBIers, one in
every single category of small business.
One of these stories certainly applies to you, but today
that's not the point. Just read their stories and look for
the common threads... enthusiasm, determination, optimism,
winning attitude (without "entitlement"). etc.
Over the years, we've seen hundreds of thousands of small
business people buy our books and Site Build It!, subscribe
to our zines, take our Masters Courses, etc. That kind of
exposure to the complete range of the human condition led me
to wonder why some people succeed wonderfully, while others
seem to spin their wheels.
So I've been drafting a few thoughts...
http://www.sitesell.com/why-people-fail.pdf
-----SIDEBAR-----
This has been a personal side-project. I
believe that we can help some people who
fail, but only some. This little booklet is
rough, but it's my first draft at this final
attempt. Please let me know what you think.
Is it worth polishing? Too harsh? Support
will be gathering your comments via the
support form for feedback to me...
http://support.sitesell.com/contact-support.html
-----SIDEBAR-----
Think about this -- it's very hard to define what it takes
to succeed. That's why there is an endless supply of
success books. But what if we hit this question from the
opposite angle... eliminate "failure traits" and your
chances for success should go way, way up.
Especially if you use Site Build It! and Store Build It!. :-)
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~~~~~~~~~~~~~~~~~~~SITESELL PRODUCTS~~~~~~~~~~~~~~~~~~~~
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SBI! URLs
---------
o The Site Build It! Summary Site
"Why build JUST a Web site...
when you COULD build a Web BUSINESS?"
http://buildit.sitesell.com/
o "Find YOUR Small Business (Or Idea)"
No matter what your small business
(or planned new venture) may be...
o Infopreneur... InfoPublishing
o Already Have an E-commerce/Corporate Site
o Webmaster
o Affiliate Marketer
o LOCAL Business with LOCAL Clients
o Service Seller
o Network Marketer
o Online Auction Seller
o Referrer/Finder
o Hard Goods Vendor
o E-goods Merchant
o Sales/Rentals Agent
Visit this site to see EXACTLY how you and SBI!
fit to perfection and profits...
http://find.sitesell.com/
o Quick Tour Slide Show
A fast step-by-step demo of how SBI! works
http://quicktour.sitesell.com/
o For Webmasters Only...
http://webmaster.sitesell.com/
o SBI! is All About "Profitable RESULTS"
Here's one way to look at SBI! results...
http://buildit.sitesell.com/sbi-businesses/traffic-alexa.html
And here is another... hundreds of successful SBIers...
http://results.sitesell.com/
o Proof? You Want Proof!
No Other Company in the World Can Show You This
http://proof.sitesell.com/
o Local Radio Goes Global... Catch Ken "Live"...
http://seminars.sitesell.com/
o Put your site (or sites of friends or competitors!) to the
"Get to the Alexa Point Test"
http://traffic-test.sitesell.com/
o Get a Certified SBI! Webmaster to do it for you...
http://directory.sitesell.com/
o Have a question? Ask an actual SBI! owner...
http://question.sitesell.com/
-----------------------------------------
SITESELL.COM HOME PAGE AND OTHER PRODUCTS
-----------------------------------------
o SiteSell Home Page
http://www.sitesell.com/
o Make Your Site SELL! 2002
"The definitive work on making any Web site SELL!"
http://myss.sitesell.com/
o Make Your Knowledge Sell!
"Turn knowledge into income -- sell your brain on the Net."
http://myks.sitesell.com/
o Make Your Price Sell!
"Price with complete confidence & double your Net profits."
http://myps.sitesell.com/
o Make Your Words Sell!
"Want to sell MORE? Become an e-persuader."
http://myws.sitesell.com/
o Make Your Net Auction Sell!
"An e-biz in every closet... Get into Auction Action!"
http://mynas.sitesell.com/
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Free SBI! Resources
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o SpamCheck Report
Now your readers can stay out of the "Junk Mail Folder."
For this free service, please visit...
http://spamcheck.sitesell.com/
o SiteSell Value Exchange
"The World's ONLY Value Exchanger"
Exchange links in a way that search engines LOVE...
http://value-exchange.sitesell.com/
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SiteSell University: The Masters Courses (Free)
-----------------------------------------------
SiteSell University is free. The Masters Courses cover all
the vital "must-get-it-right" issues with fresh, original,
and valuable thinking. You won't read this anywhere else on
the Net. And, best of all, the courses are free.
Take the courses that interest you today. They are available
as SiteSell-quality e-books, via direct download...
NEW!...
o Netwriting Masters Course
Want to sell more? Write better. Write smarter.
First, write to PREsell. Then write to SELL.
The *ONLY* course on the Net that shows you how to do BOTH.
http://netwriting.sitesell.com/
o Affiliate Masters Course
Become a high-earning affiliate champion.
http://aff-masters.sitesell.com/
o Service Sellers Masters Course
Attract new clients from around the world...
Or from around the block
http://services.sitesell.com/
o Make Your Net Auction Sell!, The Masters Course
Start and grow a profitable Net auction business.
MYNAS! --> Now Free!
http://mynas-masters.sitesell.com/
o Webmaster BUSINESS Masters Course
Show Webmasters How to Run The BUSINESS of WebMastering...
Including, Of Course, Using the Ultimate PRODUCTIVITY Tool.
http://webmasterbusiness.sitesell.com/
o Make Your Price Sell!, The Masters Course
"How much money are YOU leaving on the table?"
Price with complete confidence & double your Net profits.
http://myps-masters.sitesell.com/
The following course is offered via e-mail only...
o InfoProducts Masters Course
How to brainstorm, create, produce, and sell
your very own infoproduct online
tims@sitesell.net
And here is "The #1 E-commerce Trio of E-zines"...
It begins at the Beverly Hills Hotel,
and gets better from there!
http://articles.sitesell.com/
-----------------------------------------
SiteSell.com's 5 Pillar Affiliate Program
-----------------------------------------
o SiteSell.com's 5 Pillar Affiliate Program
Graduated from the Aff Master's Course? Get your PhD, Free!
And Earn Substantial Lifetime Income at the Same Time.
http://affiliates.sitesell.com/
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Back issues available at...
http://www.sitesell.com/site-sell-backissues.html
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SiteSell Support...
http://support.sitesell.com/contact-support.html
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Written by Ken Evoy, M.D.
President, SiteSell.com
(c) copyright 2004 SiteSell.com
Hudson, Quebec
Canada J0P 1J0
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