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SITE-SELL! Issue #053
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SITE-SELL! The World's Most USABLE E-commerce E-zine
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A free, occasional e-zine dedicated to showing you...
... how to SELL on the Net!
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October 7, 2004
Issue #053
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All-Time Favorite SITE-SELL! Article
If a friend forwarded this copy of SITE-SELL! to you, here's
our readers' all-time favorite SITE-SELL! article. It's a
powerful example (using the luxurious Beverly Hills Hotel)
of how to makeover your own site to...
... SELL on the Net!
http://articles.sitesell.com/bhh/
If you like what you see and want to keep getting more of
the same, SITE-SELL! is free. Please visit...
http://myss.sitesell.com/s-ezine.html
And please "pay it forward" by telling a friend, too. :-)
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Reader's Choice...
Care to see the VERY BEST ARTICLE (according to reader
feedback) from each of our OTHER two e-zines?...
http://articles.sitesell.com/
And NEW... a sample of SBIX...
http://adsense.sitesell.com/
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Which one is *YOUR* business? Find it at...
http://find.sitesell.com/
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Site Build It!, in less than 250 words...
http://ctpm.sitesell.com/
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TABLE OF CONTENTS
o SITE-SELL! XPRESS NEWS
1) Launches, Launches... and More Launches!
Including...
The Ultimate E-commerce Search Tool - FREE
--
o FEATURED ARTICLE...
1) "We Do It All For You"
2) The Long Term Future Of Free CTPM Traffic...
A Brief Follow-Up On A Bright Future
**************************IMPORTANT*************************
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~~~~~~~~~~~~~~~~~SITE-SELL! XPRESS NEWS~~~~~~~~~~~~~~~~~~
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Launches, Launches... and More Launches!
Including...
The Ultimate E-commerce Search Tool - FREE
It's getting hard to keep track of all the good things
happening at Site Build It!. Here are just three of the
most important recent introductions...
1) SBI! Forums -- a private forum for SBIers only. This
forum is visited by thousands of motivated, interesting and
helpful SBIers each and every day. Their sole goal? Help
and be helped. What an amazing resource!
2) New Keyword Search Report -- not available anywhere else,
this provides useful information on the bottom line traffic
from "Google vs. Yahoo" with detailed breakdowns. You get
the data sliced and diced in two insightful ways. And you
also get data for all the other major engines. Too cool.
And here is one that we are making available to everyone,
non-SBIers included...
3) Search It! -- if you are not an SBIer, try the public
version of what is truly the only ecommerce-related search
resource that you will ever need. I keep this indispensable
tool open on my desktop and use it at least 10-20 times per
day. Try it. You'll love it...
http://searchit.sitesell.com/
To get the most out of Search It!, review the online help.
How good is it? How useful?
I'm glad you asked. Here are some of the comments...
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What a cool tool, Ken.
- Henrik from keyword-optimization-tools.com
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Wow!!! Cool! Thanks for sharing this only complete search
tool! I know it will be used continuously. I have another
great reason - I'm glad I chose SBI!!! Combining search
tools (some of which I never knew existed before) to create
a Mega Search Tool is awesome! Thank you! Thank you!
- Annette from furniture-design-online.com
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Cool tool. As we say here in Australia you've got a "severe
case of the smarts".
- Kenneth from feedyourhungrymind.com
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Oh joy! At last, no more hopping around 16 different windows
when researching business ideas. That is outstanding Ken,
really top-notch.
- Lyndsay from celiactravel.com
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It really gave me a jolt of 'happy'. Got some great info on
my target market that I had not even considered and it took
no time at all to get it.
It just keeps getting better around here with SBI !
By The Way - my site has only been up since July 21st and
only 30+ pages later: Adding to my excitement with Search
It's capabilities was an unsolicited email from a highly
regarded Real Estate Trainer/Coach/Speaker saying he really
liked the idea of my site and could we work together on
something. This would never have happened without SBI.
- Helen from marketing-tools-for-real-estate.com
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I have just been trying out Search It and it is great. I can
hardly way till 5P affiliates can use it to promote SBI.
It just keeps getting better and better.
- Ray from alberta-accommodations-under100.com
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I'm speechless.
- Helene from personal-enterprise-self-help-resources.com
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Excellent tool. Can give useful information. Will definitely
help for brainstorming. New webmasters should try this tool
before deciding the website theme. A fantastic tool to
decide site theme.
- Vithal from cheapest-computer-hardware-software.com
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You've done it again - Search It is one of those 'thump your
forehead with your palm and wonder why no-ne has done it
before, while exclaiming "of course"' tools. It's brilliant.
- Kenny from master-home-theater-design.com
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As usual you overdelivered! Another awesome tool, thanks!
- Donna from womensfitnessinfo.com
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Tried the Search It! new tool. Fantastic! I love it.
- Dagmar from waterproofing-foundation-guaranteed.com
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Search It! turns you into a BUSINESS POWER-SURFER. Realize
the full potential of the Web! Best of all, it's free...
http://searchit.sitesell.com/
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No doubt about it...
SBI! just keeps on getting better and better, with no price
increase. No wonder it's getting reviews like this from the
major online media...
http://www.ecommerce-guide.com/solutions/building/article.php/3402831
http://ecommerce.internet.com/how/build/article/0,,10362_3403451,00.html
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~~~~~~~~~~~~~~~~~~~~FEATURED ARTICLES~~~~~~~~~~~~~~~~~~~~~~
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"We Do It All For You"
One of SBI!'s greatest unsung benefits reminds me of the old
song/slogan of McDonald's restaurants...
"We do it all for you."
SBI! is always up-to-date. Its software, both client-side
and server-side, constantly self-updates.
The SBI! Xpress e-zine summarizes only the important
strategies you need to know, from over a hundred... so
SBIers can focus on business.
And the Tips 'n Techniques HQ and the 5 Traffic HQs (SEs,
directories, Paid SE, PPC, Other Search) constantly absorb
the new information from those articles and delete the old
material, so that at any given moment, SBIers only have a
small amount of up-to-date info to know.
But my favorite HQ?
The SBI! Resources HQ.
We are constantly adding great third party services that
plug-n-play straight into SBI!, from best-of-breed
e-commerce solutions to the best audio. And we usually
manage to get discounts for SBIers instead of payments to
be included -- there's only one way to get into the SBI!
Resources HQ and that is to be "best of breed."
********************************************
I'm sure that the discounts alone add up to
more than the cost of SBI! by now.
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In any event, it has become a real "cream of the cream" of
small business Web site resources, meticulously selected so
that, again, SBIers do not have to do all this research.
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The Long Term Future Of Free CTPM Traffic...
A Brief Follow-Up On A Bright Future
Over the last year, I've talked about the non-sustainability
of the pay-per-inclusion SE model. A pay-per-inclusion
program, if you remember, is a service in which a SE charges
you a certain amount to spider and include your URL(s) in
its database. Regular, repeated spiderings are guaranteed,
so you're sure to be listed (i.e., indexed).
But rankings, of course, are not guaranteed -- these pages
have no advantage over any page spidered for free. Why?
There would be an uproar if they did, not to mention they
would break the law (disguising paid advertising as
editorial search results).
Introduced a few years ago by SEs like Inktomi, AltaVista,
Ask Jeeves, and more recently (this past spring) adopted by
Yahoo!, the pay-per-inclusion model has floundered dismally.
And now, it's about to die off altogether.
And to whom do we owe our thanks for this?
Google.
By refusing to adopt a pay-per-inclusion program of its own,
Google built THE largest database of sites, allowing
it to more accurately address the queries of its visitors.
It just makes sense -- if you give away free listings via
an easy-to-use, free submission page, you'll have a whole
heck of a lot more Web pages than if you charge for listing.
-----SIDEBAR-----
Yahoo! gave in partially some time back, as
we predicted, and offered a free submission
page, but added the need to login with a
username and password. However...
I'd go so far as to suggest that a really
smart engine removes subission impediments
and focuses on building the best search
algorithms to sort out the tremendous
quantity, diversity and varying quality of
submitted Web pages.
-----SIDEBAR-----
Google's competitors were unable to deliver results of the
same caliber, partly because they simply had less to choose
from. Obviously, when you charge for entry into a database,
you eliminate 99% of the Web sites on the Net which cannot
justify paying such a fee -- and not just great little small
business sites -- hobby sites, not-for-profit sites, pure
information sites, etc. All excluded.
Not good... not if you're a Search Engine.
What the advocates for the pay-per-inclusion model didn't
understand, and what Google did, was that their real customer
is the advertiser, not the searcher. Nor are Web sites the
customers of the engines. To "get" who the customer is,
all you have to do is follow the money trail.
Advertisers pay engines.
Advertisers are, therefore, the customers.
So, Google thinks, "We will make the ADVERTISERS happy."
Good idea!
That means a big database of zillions of Web sites and great
technology to deliver highly relevant sites. Yes, of
course, great search results are CRITICAL to keep those
searchers coming back. That's how you make your money
through advertising... advertisers love targeted eyeballs.
That means you encourage sites to submit... for free.
That means you keep making your search technology better.
And you give it away free... to searchers AND "searchees."
Then you make your money on the advertising.
Hey... does any of this smell at all like television? Give
the programming away to the masses? Make the money from the
advertisers? Nothing new under the sun, it would seem.
So what happened, while Google offered free submission and
the others all tried to gouge Web sites for inclusion?
Since a SE lives and dies on the quality of its search
results, surfers and sites flocked to Google, making it the
most prominent SE on the face of the planet.
Google clearly recognizes the importance of the quality of
relevant editorial search results. And that's why SBI!'s
focus on building successful Theme-Based Content Sites
through the CTPM process...
CONTENT -> TRAFFIC -> PRESell -> MONETIZE
... makes THEM happy. Google is on record as loving the
niche sites.
Collectively, niches are more important than any 1,000 top
sites. Google needs keyword-focused, theme-based,
content-rich sites (easy to achieve with the SBI! system) in
order to stay on the top of the SE mountain! And so do
Google's shareholders to ensure the continued success of
their IPO! ;-)
In order to lure surfers back, Google's competitors were
forced to begin adding sites to their respective databases
for free. It was the only way they could compete with the
reigning search king.
We predicted it. And...
This is a trend that is growing steadily. Let's review...
When Yahoo! switched from using Google's crawler results to
its own crawler-based listings in the spring, they also
introduced a pay-per-inclusion program of their own.
Many people thought this was a big challenge for Google, and
a shot-in-the-arm for pay-per-inclusion. We thought it was
a shot in the head for Yahoo!. ;-)
At that time we advocated NOT to pay to enter Yahoo!'s
database, adopting a "wait and see if Yahoo! clues in"
approach. Instead, we recommended, once Yahoo! added a
"free submit" page, that you manually submit your home page
via their tedious password-protected submit page...
http://submit.search.yahoo.com/free/request
Initially, Yahoo! certainly showed all the signs of not
"getting it" -- many sites reported a dramatic drop in
listings and traffic, as Yahoo! culled its database of
many of its free listings. And overall, that was the
initial trend. Our personal examples...
My daughter (Nori), with her Anguilla-Beaches.com site, saw
her number of listings drop from over 20, down to 6, all the
way down to a big fat zero at one point (even though she had
paid for Inktomi's page inclusion for two pages!).
Paul Crane, our SBI! Product Manager, experienced much of
the same with his site, Ultimatefatburner.com. These were
not isolated incidents. Many other SBIers experienced the
same thing and we here at SiteSell saw it statistically.
Despite this, I advocated staying the CTPM course, sure that
the realities (outlined above) were bound to dawn on Yahoo!
sooner or later.
This is what is transpiring -- it becomes more and more
clear to this pay-per-inclusion engine that its database is
falling behind. Decreasing quality of search results means
surfers go elsewhere. Fewer eyeballs lead to less
advertising revenue. And once this happens, there is only
one way to rectify the situation -- by improving the quality
and relevance of the search results.
For the past several weeks, we have indeed been seeing that
turnaround. More and more reports of deeper spidering by
Yahoo! and more pages indexed.
More traffic, too!
Up, up, up... SBI! sites are doing better than ever. And
when MSN launches their own search service, I expect SBI!
sites to outperform, even more convincingly, other sites,
because of the very nature of the entire process, and how
well even novice SBIers execute CTPM.
Yahoo!'s crawler has been incredibly active of late --
spidering and listing an unprecedented number of SBI! pages.
Nori, who had no pages listed in the Yahoo database this
spring, now has over 20 again (still far short of Google's
140 or so, but it's a start for Yahoo!) -- and that is since
Nori did NOT renew the per-per-inclusion! Paul now has over
250. Other SBIers are joyously reporting similar
situations. There are even rumblings that Yahoo! is set to
shut down its paid program, so underwhelmed were they by its
success.
So let me repeat my recommendation...
Do NOT pay for Yahoo!'s SiteMatch pay-per-inclusion. What
was "theory and good sense" is now proven. Let me go on
record that Yahoo! will phase this out, mincing words to
save face, but this will be phased out before their database
falls too far behind Google to catch up.
More proof...
On a similar note, AskJeeves shut down its paid program on
Sept 30. Paid inclusion programs, once the darling of the
SE world, have proven that they simply make no sense for all
the obvious reasons.
The bottom line is a very, very good one for SBIers...
Free search traffic is not going anywhere -- ever. Only
large, quality databases can fulfill the needs of searching
surfers effectively. Pay-per-inclusion programs kill that.
Your relationship with the SEs is a symbiotic one -- you
need traffic, and they need to be able to deliver quality
results to their visitors. By following the CTPM process...
CONTENT -> TRAFFIC -> PRESell -> MONETIZE
... you are ensuring that this wonderful, friendly
relationship with Search Engines will grow and flourish far,
far into the future.
It's all so easy...
Follow the CTPM process.
Create great content.
Build your business.
Collect the money.
It works! :-)
http://ctpm.sitesell.com/
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~~~~~~~~~~~~~~~~~~~SITESELL PRODUCTS~~~~~~~~~~~~~~~~~~~~
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SBI! URLs
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o The Site Build It! Summary Site
"Why build JUST a Web site...
when you COULD build a Web BUSINESS?"
http://buildit.sitesell.com/
o "Find YOUR Small Business (Or Idea)"
No matter what your small business
(or planned new venture) may be...
o Infopreneur... InfoPublishing
o Already Have an E-commerce/Corporate Site
o Webmaster
o Affiliate Marketer
o LOCAL Business with LOCAL Clients
o Service Seller
o Network Marketer
o Online Auction Seller
o Referrer/Finder
o Hard Goods Vendor
o E-goods Merchant
o Sales/Rentals Agent
Visit this site to see EXACTLY how you and SBI!
fit to perfection and profits...
http://find.sitesell.com/
o Quick Tour Slide Show
A fast step-by-step demo of how SBI! works
http://quicktour.sitesell.com/
o For Webmasters Only...
http://webmaster.sitesell.com/
o SBI! is All About "Profitable RESULTS"
Here's one way to look at SBI! results...
http://buildit.sitesell.com/sbi-businesses/traffic-alexa.html
And here is another... hundreds of successful SBIers...
http://results.sitesell.com/
o Proof? You Want Proof!
No Other Company in the World Can Show You This
http://proof.sitesell.com/
o Local Radio Goes Global... Catch Ken "Live"...
http://seminars.sitesell.com/
o Put your site (or sites of friends or competitors!) to the
"Get to the Alexa Point Test"
http://traffic-test.sitesell.com/
o Get a Certified SBI! Webmaster to do it for you...
http://directory.sitesell.com/
o Have a question? Ask an actual SBI! owner...
http://question.sitesell.com/
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SITESELL.COM HOME PAGE AND OTHER PRODUCTS
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o SiteSell Home Page
http://www.sitesell.com/
o Make Your Site SELL! 2002
"The definitive work on making any Web site SELL!"
http://myss.sitesell.com/
o Make Your Knowledge Sell!
"Turn knowledge into income -- sell your brain on the Net."
http://myks.sitesell.com/
o Make Your Price Sell!
"Price with complete confidence & double your Net profits."
http://myps.sitesell.com/
o Make Your Words Sell!
"Want to sell MORE? Become an e-persuader."
http://myws.sitesell.com/
o Make Your Net Auction Sell!
"An e-biz in every closet... Get into Auction Action!"
http://mynas.sitesell.com/
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Free SBI! Resources
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o SpamCheck Report
Now your readers can stay out of the "Junk Mail Folder."
For this free service, please visit...
http://spamcheck.sitesell.com/
o SiteSell Value Exchange
"The World's ONLY Value Exchanger"
Exchange links in a way that search engines LOVE...
http://value-exchange.sitesell.com/
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SiteSell University: The Masters Courses (Free)
-----------------------------------------------
SiteSell University is free. The Masters Courses cover all
the vital "must-get-it-right" issues with fresh, original,
and valuable thinking. You won't read this anywhere else on
the Net. And, best of all, the courses are free.
Take the courses that interest you today. They are available
as SiteSell-quality e-books, via direct download...
NEW!...
o Netwriting Masters Course
Want to sell more? Write better. Write smarter.
First, write to PREsell. Then write to SELL.
The *ONLY* course on the Net that shows you how to do BOTH.
http://netwriting.sitesell.com/
o Affiliate Masters Course
Become a high-earning affiliate champion.
http://aff-masters.sitesell.com/
o Service Sellers Masters Course
Attract new clients from around the world...
Or from around the block
http://services.sitesell.com/
o Make Your Net Auction Sell!, The Masters Course
Start and grow a profitable Net auction business.
MYNAS! --> Now Free!
http://mynas-masters.sitesell.com/
o Webmaster BUSINESS Masters Course
Show Webmasters How to Run The BUSINESS of WebMastering...
Including, Of Course, Using the Ultimate PRODUCTIVITY Tool.
http://webmasterbusiness.sitesell.com/
o Make Your Price Sell!, The Masters Course
"How much money are YOU leaving on the table?"
Price with complete confidence & double your Net profits.
http://myps-masters.sitesell.com/
The following course is offered via e-mail only...
o InfoProducts Masters Course
How to brainstorm, create, produce, and sell
your very own infoproduct online
tims@sitesell.net
And here is "The #1 E-commerce Trio of E-zines"...
It begins at the Beverly Hills Hotel,
and gets better from there!
http://articles.sitesell.com/
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SiteSell.com's 5 Pillar Affiliate Program
-----------------------------------------
o SiteSell.com's 5 Pillar Affiliate Program
Graduated from the Aff Master's Course? Get your PhD, Free!
And Earn Substantial Lifetime Income at the Same Time.
http://affiliates.sitesell.com/
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Back issues available at...
http://www.sitesell.com/site-sell-backissues.html
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SiteSell Support...
http://support.sitesell.com/contact-support.html
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Written by Ken Evoy, M.D.
President, SiteSell.com
(c) copyright 2004 SiteSell.com
Hudson, Quebec
Canada J0P 1J0
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