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SITE-SELL! Issue #058
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SITE-SELL!
The World's Most USABLE E-commerce E-zine
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A free, occasional e-zine, SITE-SELL! cuts through the
"white noise" of Web selling, covering only the important
developments that you NEED to capitalize upon.
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February 11, 2005
Issue #058
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All-Time Favorite SITE-SELL! Article
If a friend forwarded this copy of SITE-SELL! to you, here's
our readers' all-time favorite SITE-SELL! article. It's a
powerful example (using the luxurious Beverly Hills Hotel)
of how to makeover your own site to...
.... SELL on the Net!
http://articles.sitesell.com/bhh/
If you like what you see and want to keep getting more of
the same, SITE-SELL! is free. Please visit...
http://myss.sitesell.com/s-ezine.html
And please "pay it forward" by telling a friend, too. :-)
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Reader's Choice...
Care to see the VERY BEST ARTICLE (according to reader
feedback) from each of our OTHER two e-zines?...
http://articles.sitesell.com/
And NEW... a sample of SBIX...
http://adsense.sitesell.com/
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Two "Must-Have" Free Tools
SiteSell Value Exchange
If you have NOT yet submitted your site,
you're letting Search Engine rankings go
to your competitor. There's no charge...
http://value-exchange.sitesell.com/
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*** The Ultimate E-commerce Search Tool... FREE
Search It! is the only ecommerce-related search tool that
you (and your friends and colleagues) will ever need.
http://searchit.sitesell.com/
o every search you could ever want, all in one spot
o advanced searches "pre-packaged," ready to go
o constantly being refreshed with the best
From keyword brainstorming and research to the ultimate
online reference library, from specialized hubs and mini-
directories to pulling SUPPLY data for 1000 keywords AT A
TIME... IT'S ALL HERE. Keep it open in the upper corner of
your monitor, for instant 24 x 7 access to Web info-mining.
http://searchit.sitesell.com/
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TABLE OF CONTENTS
o SITE-SELL! XPRESS NEWS
1) So Many Good Things...
2) Launches Galore! SBI! Soars Forward!
3) "I LOVE SBI! Special $100 Valentine Gift"
--
o FEATURED ARTICLES...
1) The "BIG BAD BOYS" Of Small Business Web Hosting
How They Lure And Doom Small Business To Failure
2) How Much Are You Making From Google AdSense?
Double It! Heck, Triple It!
3) The Special Free(dom) Prize Inside Every SBI!
(My Favorite Web Page In All Of Sitesell.com)
**************************IMPORTANT*************************
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http://www.sitesell.com/whitelisting.html
*****THE BEST "FALSE-FILTER" SOLUTION*****
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http://rss.sitesell.com/zines.rss
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~~~~~~~~~~~~~~~~~~SITE-SELL! XPRESS NEWS~~~~~~~~~~~~~~~~~~~
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So Many Good Things...
There are just so many good things happening at SBI!. I
can't help but get excited when I see how SBI! changes
lives. Here's some of our recent good news...
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i) An Updated Alexa Traffic Study...
Do you remember that little "tiered-triangle" that showed
how 51% of SBI! sites ranked inside the Top 6% of all sites?
You thought 51% of SBI! sites inside the Top 6% was GOOD?
Ha! How about 62% inside the Top 3%. Yes, the Top 3%...
http://buildit.sitesell.com/sbi-businesses/traffic-alexa.html
SBIers are getting stronger and STRONGER...
As the Web becomes more and more congested, SBI!'s C-T-P-M
process and tools will continue to stretch its lead over all
others. As the engines get smarter and more complex, as the
number of sites skyrocket, SBIers will do even better.
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ii) SBIers keep going from strength to strength. We've
just released the new results.sitesell.com site...
http://results.sitesell.com/
It's getting so crazy that we are now capping the number of
sites at 400. They are ALL in the Top 1% sites... and it's
only a sampling! Yes, it's becoming near-impossible to make
it into this site! Now, think about this...
Ever see any other small business Web hosting service offer
a page like that or proof like this?...
http://proof.sitesell.com/
They WOULD if they COULD.
What do they do instead?
Compare the "Successful Sites" section of any other small
business Web hosting service. What a contrast -- at best,
they display a few sites, most of which will score in the
millions at Alexa or be totally unknown to Alexa.
But golly gee, Yahoo! Small Business offers $5 domains! ;-)
The lure of "cheap-quick-easy" is used ruthlessly by the
major small-biz Web hosting companies, I'm afraid.
Read the first article below for more on the shameful
practices of the "BIG BAD BOYS."
-----
iii) Jerry Mack updates his case study. How does a first
year of $235,000 AND a $1,000,000 offer for his NEW site
sound? Yes, his new site. It's not his first.
This update from SBIer Jerry Mack says it all...
http://case-studies.sitesell.com/#SONOMA
So what's holding YOU back?
--
As long as you're in the neighborhood, spend an hour or so
in the "Case Studies" Web site, where there have been many
recent updates...
http://case-studies.sitesell.com/
There are success lessons a-plenty if you take a step back
and look across all their stories. Lessons about approach,
attitude, persistence & passion, choice of theme and
monetization models, patience & faith, long-term build...
One of the very best roads to success is to study how others
have done it. Then plot YOUR OWN course.
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iv) Is SBI! "Get Rich Quick"?
Jerry's experience is a special story. There is no doubt,
however, that SBIers succeed like nowhere else on the Net.
But I do NOT want you to think that you can "make a million
in a year." SBI! is most definitely NOT "Get Rich Quick"...
Quite the opposite, actually. And I put this little
reminder up for SBIers...
http://tortoise.sitesell.com/
If anyone genuinely believes that it is possible to build
something REAL and PROFITABLE and LONG-LASTING in a matter
of hours or weeks, then SBI! is NOT for them.
I do not want to be part of their pain.
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v) SBIers Rank High At The Newly Launched MSN Search
You're going to be seeing a lot of Search Engine
Optimization (SEO) experts talking about how to optimize for
yet another engine. Our answer?
C-T-P-M
http://ctpm.sitesell.com/
What do SBIers do to get these excellent results (which are
often better than they get at Google and Yahoo!, where most
already do very well)?
Nothing. Not a blasted thing. Nada. Rien. Zip.
It's built into the natural power of CTPM. Here's why...
Do you know the "razor blade" that separates SBIers from
the rest of the pack... including most SEO experts?
Human behavior.
SBI! sites are real. They smell real. You visit and you
know that a real person knows his "island of expertise" and
loves it. That is what PREselling is all about.
Sure, two important SBI! modules do help SBIers get the
"on-page criteria" right. But that's just the "ante" to get
into the game nowadays.
After that, human behavior tells the engines all they need
to know. SBI! sites attract inbound links. They result in
longer stays away from the engines -- remember the old
Direct Hit technology -- it's still an off-page factor.
But there are more off-page criteria than you can imagine.
And the complexity of the algorithms will soon be totally
impossible to "SEO."
And THAT is why SBIers are leapfrogging SEOers. SBIers
deliver what the engines want... relevance and quality.
Bottom line? SBIers have all the pleasure, AND all the
effectiveness of BEING real, instead of the tedium and
ineffectiveness of SIMULATING reality.
That's all. You see, SBIers are business people. SBI!
delivers so that they do NOT have to worry about all the
fine SEO details (which are less and less effective -- I'll
write about why SEO is doomed soon).
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"Take This Anxiety Test"
-------------------------
Are you worried about "yet another" major Search Engine?
All the work and bother of tweaking and tracking for one
more engine, MSN Search?
Do you sweat every time Google "dances" or Yahoo! changes
it's "algo"? What do you do about Ask Jeeves' growth?
Puzzled about how to factor in desktop search?
If these kind of issues cause you anxiety...
You are on the wrong path. You need Site Build It!.
The more engines, the merrier. The basic SBI! principles
will continue to stand us in good stead for years to come.
SBIers will score well at most engines at any given time.
As the years go by, SBIers will do better and better than
SEOers (who merely mimic what the engines seek). SBIers
are assured a steady flow of free, TARGETED traffic.
And THAT is the lifeblood of any small business. The
great Content goes BEYOND that, of course. It PREsells,
building your "Brand of One." And from there...
Monetization is a simple matter...
http://buildit.sitesell.com/sbi-businesses/index-monetize.html
Meanwhile, the "SEO pros" sweat over new engines, Google
Dances, Yahoo! Burps, and now they get to worry about how
many keywords they can fit onto the head of the MSN pin. ;-)
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---2---
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Launches Galore! SBI! Soars Forward!
SBIers just keep getting stronger and stronger. And...
SBI! itself just keeps getting better and better!
I can hardly keep up with it all...
XML It! enables SBIers to RSS. And we'll be adding more
modules into this growing area. I've also added a Web page
to the RSS site, just FYI...
http://rss.sitesell.com/rss-5.html
--
What else? Since the last EDGE, we have also launched site
centering and 10 New Searches At Search It!.
-----SIDEBAR-----
Not using Search It! yet?
You're falling behind.
It's free...
http://searchit.sitesell.com/
Just FYI, here are the ten 10 new searches...
Reference Library for Content > The BIG 5 -- CNN, NYT, BBC, USAT, WP
Straight Up > Vivisomo Clusty, no quotes
Reference Library for Content > Topix.net News
Competition > Competitors By PageRank
Competition > Back Links To SITE (Yahoo! Search)
Competition > Back Links To PAGE (Google)
Speciality Hubs and Directories > SE Guide To Topical Directories
Speciality Hubs and Directories > ISEDB Directory Database
Back Links > Back Links To SITE (MSN Search)
Indexed Pages > Date Last Spidered By Google
-----SIDEBAR-----
What else? What about MSN Search? OK, here...
We also launched complete MSN Submitting-To-Index-Checking-
to-Rank-Reporting (yes, even automation of MSN's graphic-
challenge submission system).
No other service is so "on top" of MSN already.
--
What else? Oh yes. The most amazing contest just finished.
The "SBI! iDesign Contest" has cost us a rather unexpected
$20,000. But there is a method to our madness. The prize
winning designs have added a mind-blowing array of SIXTY new
templates. For those SBIers who do not do their own custom
HTML and graphics, this is a terrific bonanza!
What an astounding selection of customizable site templates!
-----SIDEBAR-----
Of course, if you are a Dreamweaver/
FrontPage and Photoshop wizard, you can
design-your-own to your heart's content.
-----SIDEBAR-----
Anyway, back to the iDesign Contest...
I expected to give out 1 Gold Medal ($2500 prize), 3 Silvers
($500 each) and maybe 10 Bronze medals ($250 each). Ha!
We stuck to the one Gold Medal -- it is, after all, GOLD!
But there were so many great entries that we gave out 10
Silvers and 49 Bronze medals. They ALL looked amazing to
me, so I'm glad "Al The Graphic Guy" (our head of graphic
design) had to do the final judging (after spirited forum
lobbying, voting and good-natured debating). :-)
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"I LOVE SBI! Special $100 Valentine Gift"
From now until fast-approaching Valentine's Day, it's the...
"I LOVE SBI! Special $100 Valentine Gift"
For details, please see...
http://www.sitesell.com/
https://secure.sitesell.com/build/order.html
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What's NOT To Love?
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With these kinds of UNmatched "Top 1%" results....
http://results.sitesell.com/
And with this kind of UNparalleled proof of success...
http://proof.sitesell.com/
And with a constant flow of new launches at no added price
(the price recently went DOWN, actually!), this is the
easiest decision, IF you've been thinking of starting a
GENUINE, long-term business that will change your life, too..
http://case-studies.sitesell.com/
--
If this *IS* for you, hurry!
This ends when Valentine's Day ends...
At the stroke of midnight, February 14, 2005.
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~~~~~~~~~~~~~~~~~~~~FEATURED ARTICLES~~~~~~~~~~~~~~~~~~~~~~
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The "BIG BAD BOYS" Of Small Business Web Hosting
How They Lure And Doom Small Business To Failure
If you've been tracking how we manage our family of sites
through the most popular of our five RSS feeds...
http://rss.sitesell.com/sites.rss
.... you've noticed a big change in the www home page...
http://www.sitesell.com/
If not, please check it out. It's important...
I finally managed to put my finger on what has really been
irritating me about the whole small business Web hosting
space. And it's full of irony...
SiteSell has grown one heck of a lot in the past couple of
years. Based PURELY on great products and great results,
promoted PURELY by a team of loyal affiliates who are PROUD
to recommend great products that WORK, we've left behind a
rather motley crew of Get-Rich-Quick competitors/grifters.
So... as we emerge NOW to play with the "BIG BOYS" (and I
feel pretty small playing in this arena), what do I find?
We are smack dab in the middle of GRQ grifters in 3-piece
suits. Talk about deja vu! Same game... higher stakes.
These companies have SERIOUS MONEY, huge dollars to spend.
But they spend it to lure unsuspecting small business people
down what will turn into a long and painful road.
They should be spending it on building a product that makes
small business people ***SUCCEED*** online.
Take a few minutes to review the full discussion about how
the Web hosting industry lures and dooms small business...
http://www.sitesell.com/
They lure small businesses with a "bright, shiny coin"...
"$5 domains" or "Free/cheap hosting." What an insult to
anyone intent on building a serious BUSINESS.
So how does the lure end up?
A very few can make old-fashioned Web hosting work. But
99+% lose thousands of dollars and year(s) of time. And
TIME is one resource that, once spent, canNOT be renewed.
SiteSell doesn't have tens of millions of dollars to promote.
But we DO have the truth and the results.
AND, we prove it...
http://proof.sitesell.com/
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How Much Are You Making From Google AdSense?
Double It! Heck, Triple It!
I had to laugh. My daughter had checked her Google income
from her anguilla-beaches.com SBI! site and came FLYING down
the stairs to tell me the good news...
"Daddy, I'm making twice as much from Google!"
If YOU are not yet using a positioning-and-formatting tip
and Google SiteSearch, what can I say except that you sure
are leaving a lot of money on the table.
See these two new strategies...
Here's the highest-paying ad format and position...
http://adsense.sitesell.com/adsense7.html#LOCATION
And Google SiteSearch is a "best kept secret"...
http://adsense.sitesell.com/adsense7.html#ADSENSEFORSEARCH
SBIers are reporting up to TRIPLING their Google AdSense
income in the SBI! Forums (the single best small business
"help and be helped" resource in the world). Some have
literally added thousands of dollars per month.
Are YOU leaving money on the AdSense table?
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---3---
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The Special Free(dom) Prize Inside Every SBI!
(My Favorite Web Page In All Of Sitesell.Com)
For the first time, EVER, we have identified what
Site Build It! *REALLY* is, what it really MEANS.
Here's the thing...
I KNOW that SBI! is the best small business product anywhere.
And... I KNOW that our customers succeed with Site Build It!.
BUT our visitors don't necessarily know it.
And that, dear reader, is a big "but." (No "but" jokes!)
Yes... we DO communicate what SBI! *DOES*... deliver
success. And success *IS* a benefit, of course.
We also prove success like NO other company does. And
believe me, other companies WOULD copy this if they COULD...
http://proof.sitesell.com/
Finally, I have always felt that our Case Studies site
communicated the IMPACT of SUCCESS well...
http://case-studies.sitesell.com/
And it is INDEED a wonderful, inspiring, educational site.
But people are in a hurry on the Net. They need a fast,
VISUAL metaphor to capture the "special free prize" inside
SBI!, the sense of freedom, self-reliance, joy of living,
passion... all the RESULTS that REALLY matter.
Each of these powerful feelings is indeed EXACTLY what SBI!
*MEANS* to people. They are exactly what NO OTHER PRODUCT
from any other company in the world can ever mean.
Whatever YOUR special free prize happens to be (passion,
priorities, family, living life, recognition)...
It transcends "mere" success.
--
Meanwhile, as we have just seen above...
Small business online is "broken." Period.
Millions of small businesses churn from 1&1 to Hostway to
Rackspace to Yahoo! Small Business. Stick a $4.95 domain
name in front of their noses, and off they go, down another
wrong road. They lose a year of their lives, F&F'ing
(Flailing and Failing), all due to false messaging.
--
SiteSell's message was not quite "there." The "BIG BAD
BOYS" depend on variations on the "cheap-quick-easy" lure.
So... what is the ONLY message that really COUNTS?
http://specialprize.sitesell.com/
B-B-B-B-B-BINGO!
For the first time, EVER, we have actually identified what
Site Build It! *MEANS" to people.
Enjoy the page. It says it all...
http://specialprize.sitesell.com/
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~~~~~~~~~~~~~~~~~Important SiteSell URLs~~~~~~~~~~~~~~~~~~~
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SBI! URLs
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o The Site Build It! Summary Site
"Why build JUST a Web site...
when you COULD build a Web BUSINESS?"
http://buildit.sitesell.com/
o The Special Prize Inside Every Box of SBI!
http://specialprize.sitesell.com/
o Quick Tour Slide Show
A fast step-by-step demo of how SBI! works
http://quicktour.sitesell.com/
o "Find YOUR Small Business (Or Idea)"
http://find.sitesell.com/
o For Webmasters Only...
http://webmaster.sitesell.com/
o SBI! is All About "Profitable RESULTS"
http://results.sitesell.com/
http://case-studies.sitesell.com/
o Others would show proof like this... if they could.
http://proof.sitesell.com/
o Get Rich Quick? Ha!
http://tortoise.sitesell.com/
o Get a Certified SBI! Webmaster to do it for you
http://directory.sitesell.com/
o Have a question? Ask an actual SBI! owner!
http://question.sitesell.com/
----------------------
SITESELL.COM HOME PAGE
----------------------
o SiteSell Home Page
Follow the links to best of breed e-books, free
Masters Courses, and the complete site map
http://www.sitesell.com/
-----------------------------------------
SiteSell.com's 5 Pillar Affiliate Program
-----------------------------------------
o SiteSell.com's 5 Pillar Affiliate Program
Graduated from the Aff Master's Course? Get your PhD, Free!
And Earn Substantial Lifetime Income at the Same Time.
http://affiliates.sitesell.com/
--------------------------
Make Your Content PREsell!
--------------------------
o EVERYONE needs this book. EVERYONE. If you don't insist
that your children, friends and colleagues READ this book,
you're doing them a disservice. We live in a world where
written communication is the #1 skill set of value...
http://mycps.sitesell.com/
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Free SBI! Resources
-----------------------------------------------
o Search It!
Get the most of the Net! Use this search tool daily
for advanced ecommerce-related searches. Indispensable!
http://searchit.sitesell.com/
o SiteSell Value Exchange
Exchange links in a way that search engines LOVE...
http://value-exchange.sitesell.com/
o A Revolution in Web Site Monetization -- Google's AdSense
A Tailor-Made Way to Monetize Your Site!...
http://adsense.sitesell.com/
o SpamCheck Report
Now your readers can stay out of the "Junk Mail Folder."
For this free service, please visit...
http://spamcheck.sitesell.com/
o The Masters Courses
http://freetrial.sitesell.com/
--
And here is "The #1 E-commerce Trio of E-zines"...
It begins at the Beverly Hills Hotel,
and gets better from there!
http://articles.sitesell.com/
-----------------------------------------------
SiteSell University: The Masters Courses (Free)
-----------------------------------------------
SiteSell University is free. The Masters Courses cover all
the vital "must-get-it-right" issues with fresh, original,
and valuable thinking. You won't read this anywhere else on
the Net. And, best of all, the courses are free.
Take the courses that interest you today. They are available
as SiteSell-quality e-books, via direct download...
o Netwriting Masters Course
Want to sell more? Write better. Write smarter.
First, write to PREsell. Then write to SELL.
The *ONLY* course on the Net that shows you how to do BOTH.
http://netwriting.sitesell.com/
o Affiliate Masters Course
Become a high-earning affiliate champion.
http://aff-masters.sitesell.com/
o Service Sellers Masters Course
Attract new clients from around the world...
Or from around the block
http://services.sitesell.com/
o Make Your Net Auction Sell!, The Masters Course
Start and grow a profitable Net auction business.
MYNAS! --> Now Free!
http://mynas-masters.sitesell.com/
o Webmaster BUSINESS Masters Course
Show Webmasters How to Run The BUSINESS of WebMastering...
Including, Of Course, Using the Ultimate PRODUCTIVITY Tool.
http://webmasterbusiness.sitesell.com/
o Make Your Price Sell!, The Masters Course
"How much money are YOU leaving on the table?"
Price with complete confidence & double your Net profits.
http://myps-masters.sitesell.com/
The following course is offered via e-mail only...
o InfoProducts Masters Course
How to brainstorm, create, produce, and sell
your very own infoproduct online
tims@sitesell.net
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Back issues available at...
http://www.sitesell.com/site-sell-backissues.html
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
SiteSell Support...
http://support.sitesell.com/contact-support.html
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Written by Ken Evoy, M.D.
President, SiteSell.com
(c) copyright 2005 SiteSell.com
Hudson, Quebec
Canada J0P 1J0
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