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SITE-SELL! Issue #067
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SITE-SELL!
The World's Most USABLE E-commerce E-zine
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A free, occasional e-zine, SITE-SELL! cuts through the
"white noise" of Web selling, covering only the important
developments that you NEED to capitalize upon.
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June 21, 2006
Issue #067
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>>All-Time Favorite SITE-SELL! Article
If a friend forwarded this copy of SITE-SELL! to you, here's
our readers' all-time favorite SITE-SELL! article. It's a
powerful example (using the luxurious Beverly Hills Hotel)
of how to makeover your own site to...
.... SELL on the Net!
http://articles.sitesell.com/bhh/
If you like what you see and want to keep getting more of
the same, SITE-SELL! is free. Please visit...
http://myss.sitesell.com/s-ezine.html
And please "pay it forward" by telling a friend, too. :-)
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>>Reader's Choice...
Care to see the VERY BEST ARTICLE (according to reader
feedback) from each of our OTHER two e-zines?...
http://articles.sitesell.com/
We turned the best article ever into THE definitive
site about how to get the most out of AdSense...
http://adsense.sitesell.com/
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>> TABLE OF CONTENTS
o Two "Must-Have" Free Tools
--
o SITE-SELL! XPRESS NEWS
1) Choose A Spouse, Baby Name Or New Job...
Free Decision-Making Software Launches!
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o FEATURED ARTICLE
1) Social Bookmarking...
Is a "Del.icio.us" Opportunity Un"Furl"ing?
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o Important SiteSell URLs
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>> Two "Must-Have" Free Tools
1) SiteSell Value Exchange
If you have NOT yet submitted your site, you're letting
Search Engine rankings go to your competitor.
http://value-exchange.sitesell.com/
--
2) The Ultimate E-commerce Search Tool
Search It! is the only ecommerce-related search tool that
you (and your friends and colleagues) will ever need.
http://searchit.sitesell.com/
o every search you could ever want, all in one spot
o advanced searches "pre-packaged," ready to go
o constantly being refreshed with the best
>From keyword brainstorming and research to the ultimate
online reference library, from specialized hubs and mini-
directories to pulling SUPPLY data for 1000 keywords AT A
TIME... IT'S ALL HERE. Keep it open in the upper corner of
your monitor, for instant 24 x 7 access to Web info-mining.
http://searchit.sitesell.com/
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~~~~~~~~~~~~~~~~~~~SITE-SELL! XPRESS NEWS~~~~~~~~~~~~~~~~~
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---1---
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Choose A Spouse, Baby Name Or New Job...
Free Decision-Making Software Launches!
This one is an absolute "must-try-it-to-believe it"...
http://chooseit.sitesell.com/
No matter what difficult decision you face, this free
software will sort it out WITH you.
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~~~~~~~~~~~~~~~~~~~~~~FEATURED ARTICLES~~~~~~~~~~~~~~~~~~~~~~
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Social Bookmarking...
Is a "Del.icio.us" Opportunity Un"Furl"ing?
LookSmart pulled the plug on Zeal.com recently and asked
everyone to check out Furl.net, which they own...
http://www.furl.net/
That was when I decided it was time to investigate social
bookmarking to see if it's all it's cracked up to be.
-----SIDEBAR-----
Wikipedia doesn't define social bookmarking,
but does say that "users store lists of
Internet resources, which they find useful.
Often, these lists are publicly accessible,
and other people with similar interests can
view the links by category, tags, or even
randomly."
http://en.wikipedia.org/wiki/Social_bookmarking
-----SIDEBAR-----
So, is social bookmarking this year's "flavor of the month,"
or a solid alternative to the Search Engines? And is it an
effective strategy for increasing in-pointing links to your
site? (The number of inbound links is one of the "off-page"
criteria that Search Engines use to rank sites.)
Yahoo! thinks bookmarking is here to stay. They admitted
that they will never catch Google in the Search Engine wars.
They changed their focus and are now active in Web 2.0,
which includes social bookmarking, RSS, blogging,
calendaring and sharing (sites like Flickr).
-----SIDEBAR-----
Wikipedia defines Web 2.0 as "a second
generation of services available on the World
Wide Web that let people collaborate, and
share information online."
http://en.wikipedia.org/wiki/Web_2.0
I define it as "let visitors bring their own
content and build it for you," with a strong
viral component built-in.
Passion/knowledge-based niche sites attract
visitors, the right kind of visitors who are
likely to participate and add content. And
they are likely to tell their friends about
it, and participate in many other ways.
SBI!'s own "Content 2.0" module is in the
final stages of development. Content 2.0 is
possible for us because it fits so well into
our database-driven process. This type of
feature would be a kludgy add-on at best,
anywhere else, if anyone ever does it.
Watch for an upcoming launch announcement!
-----SIDEBAR-----
Yahoo! believes enough in bookmarking (and Web 2.0) that
they bought del.icio.us, one of the first bookmarking
sites...
http://del.icio.us/
Yahoo! also created MyWeb, their own in-house version of
online bookmarking...
http://myweb2.search.yahoo.com/
Furl has a long list of the ways people use online
bookmarks, like this one about recipes...
"One member says she uses Furl to save and then search all
the recipes she finds online, instead of cluttering up the
house with print-outs. She only needs to remember one
ingredient to find it again."
http://furl.net/uses.jsp
So it appears that social bookmarking won't disappear in the
next 12 months. But can you use it to increase the number
of links pointing to your site?
Many people have reported thousands of visits (in one day)
to a page when it became popular enough to make it to the
home page of del.icio.us. But most of the del.icio.us
bookmarks currently focus on Web technology, marketing and
similar topics. (Furl and MyWeb are newer, with a wider
range of topics, so popular pages don't receive as many
visits.)
So is bookmarking useful for you, with a niche unrelated to
these topics?
Yes... if you're prepared to work at it, just as you have to
do for conventional in-pointing links.
Social bookmarking users are looking for valuable
information. Since your pages provide exactly that, people
will want them, once they know about them. And if they
think your pages are worth sharing, they'll bookmark and tag
them for others to find and use.
If you provide real value to searchers, and if you do NOT
abuse these resources, it's too early to be sure, but there
may be some nice rewards. A snowball effect helps more
people find your pages, which in turn leads to more people
finding them.
You (and others) can also receive an RSS feed of other
users' bookmarks. When they add bookmarks, you learn about
them automatically, and can add those pages to your online
bookmarks. And others can receive your bookmarks as an
RSS feed. This is viral marketing at its most exciting.
Still early days, though, cutting edge. If you want to give
this a try...
What's the best way to implement this link-building
strategy?
Start by creating a great content site!
Step 1) Choose which of the big three you want to use, and
create an account...
http://www.furl.net/
http://del.icio.us/
http://myweb2.search.yahoo.com/
-----SIDEBAR-----
Since Yahoo! owns del.icio.us and MyWeb, I'd
recommend doing this only for one or the
other, not both.
-----SIDEBAR-----
Step 2) Add your site's home page to your browser's
bookmarks (if not already there) and perhaps one or two of
your most important pages with solid content.
Do NOT add all of your site's pages as public bookmarks.
You'll be accused of spamming the site. You'll be banned,
or worse -- people will start tagging your pages with the
"spam" tag, which is the kiss of death in bookmarking
circles.
Also... export bookmarks from your browser and import them
to Furl, del.icio.us or MyWeb. Mark them private (the ones
you don't want anyone to see) or public (for anyone else to
view).
-----SIDEBAR-----
What you CAN do is invite people to add a
page from your site to their bookmarks.
Yahoo! even makes it easy to do that.
They have created a set of buttons you can
add to pages. They allow visitors to bookmark
to del.icio.us, save to MyWeb, blog to Yahoo!
360, e-mail the page to a friend, or print it
out.
http://publisher.yahoo.com/social_media_tools/
-----SIDEBAR-----
Step 3) Start tagging your bookmarks. If you're not sure
what tags to use, think of your keywords, and how you think
others will be searching for your pages.
The "Big 3" treat tags differently...
o del.icio.us uses a system that is different from what
SBIers are accustomed to. Tags are single words,
separated by spaces, so a keyword phrase like "Anguilla
beaches" does not exist in del.icio.us. Tags there would
be "Anguilla" and "beaches".
o MyWeb allows standard phrases by separating tags with
commas.
o Furl uses "topics" instead of tags, and also allows
keywords.
Step 4) Spend some time searching for similar content.
Bookmark pages you like, and add appropriate tags. You can
add bookmarking tools to your browser's toolbar to make
adding a page a very simple task.
Bookmarking some sites that have a link pointing to your
site might give you a bit more exposure. But again, be
careful, as you don't want to be branded as a spammer.
The Golden Rule = Keep It Real. :-)
Some people become known as experts in a particular area,
while others are followed for the breadth of interest in
their bookmarked pages. Decide whether to become a
specialist or a generalist, and stick to that strategy.
An important note...
Philosophically, social bookmarking is the link-building
equivalent of SBI!. SBI! isn't about getting rich quick.
SBI! delivers and proves consistent, real-world success...
http://proof.sitesell.com/
Bookmarking isn't about "GLQ" -- getting links quick -- or
even about getting links, really. That just happens if you
do it well and honestly.
As you share what you've found on the Web, and become known
as a trustworthy source, the links in will come. They'll
increase slowly at first, but they will come. And they'll
be one-way links, the kind that Google loves.
-----SIDEBAR-----
Another nice benefit...
How about complete portability of all your
browser favorites or bookmarks, plus
searchability by the tags you use?
Whether you're at an Internet cafe across
town, or vacationing on the opposite side of
the globe, you'll have instant access to all
your bookmarks. So you can continue
researching or building content while you're
away from home.
If you can drag yourself away from the beach,
that is!
-----SIDEBAR-----
Bottom line?
Social bookmarking is a good linking strategy if you're
prepared to work at it until you're over the
"trustworthiness" hump. Throw in portability and
searchability to round out the package and you'll have a
valuable addition to your regular linking strategies.
For more information about building a quality
links program, download Make Your Links
WORK!...
http://value-exchange.sitesell.com/mylw.exe
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~~~~~~~~~~~~~~~~~~Important SiteSell URLs~~~~~~~~~~~~~~~~~~~
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SBI! URLs
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o The Site Build It! Summary Site
"Why build JUST a Web site...
when you COULD build a Web BUSINESS?"
http://buildit.sitesell.com/
o The Special Prize Inside Every Box of SBI!
http://specialprize.sitesell.com/
o Quick Tour Slide Show
A fast step-by-step demo of how SBI! works
http://quicktour.sitesell.com/
o "Find YOUR Small Business (Or Idea)"
http://find.sitesell.com/
o For Webmasters Only...
http://webmaster.sitesell.com/
o SBI! is All About "Profitable RESULTS"
http://results.sitesell.com/
http://case-studies.sitesell.com/
o Others would show proof like this... if they could.
http://proof.sitesell.com/
o Get Rich Quick? Ha!
http://tortoise.sitesell.com/
o Get a Certified SBI! Webmaster to do it for you
http://directory.sitesell.com/
o Have a question? Ask an actual SBI! owner!
http://question.sitesell.com/
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SITESELL.COM HOME PAGE
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o SiteSell Home Page
Follow the links to best of breed e-books, free
Masters Courses, and the complete site map
http://www.sitesell.com/
-----------------------------------------
SiteSell.com's 5 Pillar Affiliate Program
-----------------------------------------
o SiteSell.com's 5 Pillar Affiliate Program
Graduated from the Aff Master's Course? Get your PhD, Free!
And Earn Substantial Lifetime Income at the Same Time.
http://affiliates.sitesell.com/
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Make Your Content PREsell!
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o EVERYONE needs this book. EVERYONE. If you don't insist
that your children, friends and colleagues READ this book,
you're doing them a disservice. We live in a world where
written communication is the #1 skill set of value...
http://mycps.sitesell.com/
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Free SBI! Resources
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o Search It!
Get the most of the Net! Use this search tool daily
for advanced ecommerce-related searches. Indispensable!
http://searchit.sitesell.com/
o SiteSell Value Exchange
Exchange links in a way that search engines LOVE...
http://value-exchange.sitesell.com/
o A Revolution in Web Site Monetization -- Google's AdSense
A Tailor-Made Way to Monetize Your Site!...
http://adsense.sitesell.com/
o SpamCheck Report
Now your readers can stay out of the "Junk Mail Folder."
For this free service, please visit...
http://spamcheck.sitesell.com/
o The Masters Courses
http://freetrial.sitesell.com/
o Choose It! Decision-making Software
http://chooseit.sitesell.com/
--
And here is "The #1 E-commerce Trio of E-zines"...
It begins at the Beverly Hills Hotel,
and gets better from there!
http://articles.sitesell.com/
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SiteSell University: The Masters Courses (Free)
-----------------------------------------------
SiteSell University is free. The Masters Courses cover all
the vital "must-get-it-right" issues with fresh, original,
and valuable thinking. You won't read this anywhere else on
the Net. And, best of all, the courses are free.
Take the courses that interest you today. They are available
as SiteSell-quality e-books, via direct download...
o Netwriting Masters Course
Want to sell more? Write better. Write smarter.
First, write to PREsell. Then write to SELL.
The *ONLY* course on the Net that shows you how to do BOTH.
http://netwriting.sitesell.com/
o Affiliate Masters Course
Become a high-earning affiliate champion.
http://aff-masters.sitesell.com/
o Service Sellers Masters Course
Attract new clients from around the world...
Or from around the block
http://services.sitesell.com/
o Make Your Net Auction Sell!, The Masters Course
Start and grow a profitable Net auction business.
MYNAS! --> Now Free!
http://mynas-masters.sitesell.com/
o Webmaster BUSINESS Masters Course
Show Webmasters How to Run The BUSINESS of WebMastering...
Including, Of Course, Using the Ultimate PRODUCTIVITY Tool.
http://webmasterbusiness.sitesell.com/
o Make Your Price Sell!, The Masters Course
"How much money are YOU leaving on the table?"
Price with complete confidence & double your Net profits.
http://myps-masters.sitesell.com/
o WAHM It!, The Masters Course
Are you a Stay At Home Mom?
Become a Work At Home Mom.
http://wahm-masters.sitesell.com/
The following course is offered via e-mail only...
o InfoProducts Masters Course
How to brainstorm, create, produce, and sell
your very own infoproduct online
tims@sitesell.net
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http://www.sitesell.com/site-sell-backissues.html
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SiteSell Support...
http://support.sitesell.com/contact-support.html
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Written by Ken Evoy, M.D.
President, SiteSell.com
(c) copyright 2006 SiteSell.com
Montreal, Quebec
Canada H3G 1S0
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