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SITE-SELL! Issue #071
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SITE-SELL!
The World's Most USABLE E-commerce E-zine
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A free, occasional e-zine, SITE-SELL! cuts through the
"white noise" of Web selling, covering only the important
developments that you NEED to capitalize upon.
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September 24, 2006
Issue #071
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All-Time Favorite SITE-SELL! Article
If a friend forwarded this copy of SITE-SELL! to you, here's
our readers' all-time favorite SITE-SELL! article. It's a
powerful example (using the luxurious Beverly Hills Hotel)
of how to makeover your own site to...
.... SELL on the Net!
http://articles.sitesell.com/bhh/
If you like what you see and want to keep getting more of
the same, SITE-SELL! is free. Please visit...
http://myss.sitesell.com/s-ezine.html
And please "pay it forward" by telling a friend, too. :-)
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Reader's Choice...
Care to see the VERY BEST ARTICLE (according to reader
feedback) from each of our OTHER two e-zines?...
http://articles.sitesell.com/
We turned the best article ever into THE definitive
site about how to get the most out of AdSense...
http://adsense.sitesell.com/
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TABLE OF CONTENTS
o Two "Must-Have" Free Tools
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o SITE-SELL! XPRESS NEWS
1) Image Search Reporting Launches
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o FEATURED ARTICLE
1) Blogging For Traffic? Debunk The Hype
With This Alexa Blog Trick
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o Important SiteSell URLs
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Two "Must-Have" Free Tools
1) SiteSell Value Exchange
If you have NOT yet submitted your site, you're letting
Search Engine rankings go to your competitor.
http://value-exchange.sitesell.com/
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2) The Ultimate E-commerce Search Tool
Search It! is the only ecommerce-related search tool that
you (and your friends and colleagues) will ever need.
http://searchit.sitesell.com/
o every search you could ever want, all in one spot
o advanced searches "pre-packaged," ready to go
o constantly being refreshed with the best
From keyword brainstorming and research to the ultimate
online reference library, from specialized hubs and mini-
directories to pulling SUPPLY data for 1000 keywords AT A
TIME... IT'S ALL HERE. Keep it open in the upper corner of
your monitor, for instant 24 x 7 access to Web info-mining.
http://searchit.sitesell.com/
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~~~~~~~~~~~~~~~~~~SITE-SELL! XPRESS NEWS~~~~~~~~~~~~~~~~~
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Image Search Reporting Launches!
Image search is becoming an increasingly important part of
the traffic "picture" for certain sites. If you have a lot
of images on your site, about 12% of your Google traffic
comes from image search. That's more than Ask.com provides,
and about as much as MSN search provides.
SBIers now have stats on which images are being found, how
often, and with which keyword searches. This information
lets them build more pages, and add more images, that people
are looking for.
The Image Search Reports are another example of how SBI!
lets you focus on your business, while it looks after
everything else!
http://buildit.sitesell.com/
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~~~~~~~~~~~~~~~~~~~~~FEATURED ARTICLES~~~~~~~~~~~~~~~~~~~~~
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---1---
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Blogging For Traffic? Debunk The Hype
With This Alexa Blog Trick
Dotcommers are loud and noisy as they trumpet their "latest
and greatest" discoveries over the Net. Some are talented
marketers who manage to make GRQ (Get-Rich-Quick) look
"different this time," and catch unsuspecting small business
owners with their spin.
The noise around blogging and its traffic-generating
potential is exceptionally loud these days. There is some
substance for this buzz but, as always, you have to keep
blogging in perspective.
Full blogging is great for mavens who have the content,
time, and inclination to frequently share news or original
thinking about their topics.
For most small businesses, however, site-blogging within a
theme-based site is the best 80-20 solution. And only Site
Build It! offers it...
http://buildit.sitesell.com/main/tools.html
Blog It! automatically reformats your newest content into a
blog, as DAY 7 of the SBI! Action Guide outlines...
http://help.sitesell.com/actionguide/day7.html
If you're using SBI! to build your site, you can be
site-blogging within 30 minutes! And you get nice
distribution without any hassle from blog spammers.
Don't be misled by the "latest and greatest" into thinking
that the regular small business person can become a $20K per
month blog-meister. That's just another version of GRQ.
So when you hear a Blogger tooting his or her horn, use
Alexa as your "BS"-traffic-check. Here's why...
Alexa normally returns traffic rankings for the entire site.
But it makes exceptions for the major blogging services. You
can check individual traffic rankings in the major services
(ex., blogspot.com and typepad.com) by entering the
subdomain for that blog.
Do some testing on your own...
If the ranking is in the high millions or the dreaded "No
Data" (which means that not a single Alexa toolbar user has
visited that site in 90 days), you know the individual may
be blogging a lot, but s/he is not getting much traffic.
On the other hand, Seth Godin, who is a multiple
best-selling author, has an Alexa ranking of 5,459 for his
blog, sethgodin.typepad.com...
http://www.alexa.com/data/details/main?q=&url=sethgodin.typepad.com
And John Dvorak, another famous business writer in the
United States, is at 18,131...
http://www.alexa.com/data/details/main?q=&url=dvorak.org
Bottom line? Traffic rankings for average bloggers (i.e.,
after you get past the famous ones) are nil or dismal.
Should you happen to get a result in the top few hundred,
it's likely the Alexa rank for the blog service, not the
blog itself. Alexa only does this for the very biggest
services.
Hype, noise and buzz. Take them too seriously and it's easy
to get overwhelmed or off-track.
Take-home lesson?
Focus. Concentrate on adding valuable content to your site.
Keep growing your site, and your business, at a steady
pace...
http://tortoise.sitesell.com/
And if you ever get tempted by a blogger's "top
recommendation," do the Alexa test.
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~~~~~~~~~~~~~~~~~Important SiteSell URLs~~~~~~~~~~~~~~~~~~~
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SBI! URLs
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o The Site Build It! Summary Site
"Why build JUST a Web site...
when you COULD build a Web BUSINESS?"
http://buildit.sitesell.com/
o The Special Prize Inside Every Box of SBI!
http://specialprize.sitesell.com/
o Quick Tour Slide Show
A fast step-by-step demo of how SBI! works
http://quicktour.sitesell.com/
o "Find YOUR Small Business (Or Idea)"
http://find.sitesell.com/
o For Webmasters Only...
http://webmaster.sitesell.com/
o SBI! is All About "Profitable RESULTS"
http://results.sitesell.com/
http://case-studies.sitesell.com/
o Others would show proof like this... if they could.
http://proof.sitesell.com/
o Get Rich Quick? Ha!
http://tortoise.sitesell.com/
o Get a Certified SBI! Webmaster to do it for you
http://directory.sitesell.com/
o Have a question? Ask an actual SBI! owner!
http://question.sitesell.com/
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SITESELL.COM HOME PAGE
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o SiteSell Home Page
Follow the links to best of breed e-books, free
Masters Courses, and the complete site map
http://www.sitesell.com/
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SiteSell.com's 5 Pillar Affiliate Program
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o SiteSell.com's 5 Pillar Affiliate Program
Graduated from the Aff Master's Course?
Get your PhD, Free!
And Earn Substantial Lifetime Income at the Same Time.
http://affiliates.sitesell.com/
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Make Your Content PREsell!
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o EVERYONE needs this book. EVERYONE. If you don't insist
that your children, friends and colleagues READ this book,
you're doing them a disservice. We live in a world where
written communication is the #1 skill set of value...
http://mycps.sitesell.com/
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Free SBI! Resources
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o Search It!
Get the most of the Net! Use this search tool daily
for advanced ecommerce-related searches. Indispensable!
http://searchit.sitesell.com/
o SiteSell Value Exchange
Exchange links in a way that search engines LOVE...
http://value-exchange.sitesell.com/
o A Revolution in Web Site Monetization -- Google's AdSense
A Tailor-Made Way to Monetize Your Site!...
http://adsense.sitesell.com/
o SpamCheck Report
Now your readers can stay out of the "Junk Mail Folder."
For this free service, please visit...
http://spamcheck.sitesell.com/
o The Masters Courses
http://freetrial.sitesell.com/
o Choose It! Decision-making Software
http://chooseit.sitesell.com/
--
And here is "The #1 E-commerce Trio of E-zines"...
It begins at the Beverly Hills Hotel,
and gets better from there!
http://articles.sitesell.com/
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SiteSell University: The Masters Courses (Free)
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SiteSell University is free. The Masters Courses cover all
the vital "must-get-it-right" issues with fresh, original,
and valuable thinking. You won't read this anywhere else on
the Net. And, best of all, the courses are free.
Take the courses that interest you today. They are available
as SiteSell-quality e-books, via direct download...
o Netwriting Masters Course
Want to sell more? Write better. Write smarter.
First, write to PREsell. Then write to SELL.
The *ONLY* course on the Net that shows you
how to do BOTH.
http://netwriting.sitesell.com/
o Affiliate Masters Course
Become a high-earning affiliate champion.
http://aff-masters.sitesell.com/
o Service Sellers Masters Course
Attract new clients from around the world...
Or from around the block
http://services.sitesell.com/
o Make Your Net Auction Sell!, The Masters Course
Start and grow a profitable Net auction business.
MYNAS! --> Now Free!
http://mynas-masters.sitesell.com/
o Webmaster BUSINESS Masters Course
Show Webmasters How to Run
The BUSINESS of WebMastering...
Including, Of Course, Using the
Ultimate PRODUCTIVITY Tool.
http://webmasterbusiness.sitesell.com/
o Make Your Price Sell!, The Masters Course
"How much money are YOU leaving on the table?"
Price with complete confidence & double your Net profits.
http://myps-masters.sitesell.com/
o WAHM It!, The Masters Course
Are you a Stay At Home Mom?
Become a Work At Home Mom.
http://wahm-masters.sitesell.com/
The following course is offered via e-mail only...
o InfoProducts Masters Course
How to brainstorm, create, produce, and sell
your very own infoproduct online
tims@sitesell.net
Enter MASTERS in the Subject line
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Written by Ken Evoy, M.D.
President, SiteSell.com
(c) copyright 2006 SiteSell.com
Montreal, Quebec
Canada H3G 1S0
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