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SITE-SELL! Issue #072
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SITE-SELL!
The World's Most USABLE E-commerce E-zine
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A free, occasional e-zine, SITE-SELL! cuts through the
"white noise" of Web selling, covering only the important
developments that you NEED to capitalize upon.
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October 10, 2006
Issue #072
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All-Time Favorite SITE-SELL! Article
If a friend forwarded this copy of SITE-SELL! to you, here's
our readers' all-time favorite SITE-SELL! article. It's a
powerful example (using the luxurious Beverly Hills Hotel)
of how to makeover your own site to...
.... SELL on the Net!
http://articles.sitesell.com/bhh/
If you like what you see and want to keep getting more of
the same, SITE-SELL! is free. Please visit...
http://myss.sitesell.com/s-ezine.html
And please "pay it forward" by telling a friend, too. :-)
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Reader's Choice...
Care to see the VERY BEST ARTICLE (according to reader
feedback) from each of our OTHER two e-zines?...
http://articles.sitesell.com/
We turned the best article ever into THE definitive
site about how to get the most out of AdSense...
http://adsense.sitesell.com/
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TABLE OF CONTENTS
o Two "Must-Have" Free Tools
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o SITE-SELL! XPRESS NEWS
1) MYSS! 2002 Is Now F-R-E-E!
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o FEATURED ARTICLE
1) The Long Tail
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o Important SiteSell URLs
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Two "Must-Have" Free Tools
1) SiteSell Value Exchange
If you have NOT yet submitted your site, you're letting
Search Engine rankings go to your competitor.
http://value-exchange.sitesell.com/
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2) The Ultimate E-commerce Search Tool
Search It! is the only ecommerce-related search tool that
you (and your friends and colleagues) will ever need.
http://searchit.sitesell.com/
o every search you could ever want, all in one spot
o advanced searches "pre-packaged," ready to go
o constantly being refreshed with the best
From keyword brainstorming and research to the ultimate
online reference library, from specialized hubs and mini-
directories to pulling SUPPLY data for 1000 keywords AT A
TIME... IT'S ALL HERE. Keep it open in the upper corner of
your monitor, for instant 24 x 7 access to Web info-mining.
http://searchit.sitesell.com/
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~~~~~~~~~~~~~~~~~~SITE-SELL! XPRESS NEWS~~~~~~~~~~~~~~~~~
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---1---
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MYSS! 2002 Is Now F-R-E-E!
When Make Your Site SELL! launched in 1999, it was instantly
coined "The BIBLE of selling on the Net." It swept the Net.
-----SIDEBAR-----
Unlike other Internet marketing books that
have "swept the Net" since then, and unlike
the latest/greatest hypes-of-this-day, this
one cost all of $17 and OVERdelivered at THAT
remarkably low price.
This philosophy (UNDERprice and OVERdeliver)
is the foundation of SiteSell.com. We've
grown into a company that OVERdelivers
BUSINESS success through its flagship
product, Site Build It!...
http://www.sitesell.com/
No hype. No overpromises. Just success.
-----SIDEBAR-----
In 2002, MYSS! received a major overhaul and re-launched
with 7 volumes jam-packed with even MORE success-proven
strategies - ideal for ANY person wanting to join the 1% who
know how to sell on the Net.
The price? It went all the way up to... $29.95.
We have never updated it since. Why? Because the approach
has evolved into the far more powerful, well-rounded one in
Site Build It! (SBI!)...
Content --> Traffic --> PREselling --> Monetize
http://ctpm.sitesell.com/
The "theory" of MYSS! became SBI!'s step-by-step,
DAY-by-DAY, proven process with all the tools necessary to
EXECUTE. SBI! is the ONLY logical "next step" to achieving
online success.
-----SIDEBAR-----
Most small business people are unable to
easily execute "theory." The technical and
marketing barriers are too complicated.
But when you have a process that has been
perfected and all the tools needed in one
place, you get results like this...
http://case-studies.sitesell.com/
Advanced pro or raw newbie, SBI! is THE
single best way to achieve long-term,
ever-growing success.
-----SIDEBAR-----
MYSS! remains a great read, full of useful, evergreen ideas
and information, especially if you are trying to sell a
product. And now...
It's FREE!
See for yourself...
http://myss.sitesell.com/
~~~~~~~~~~~~~~~~~~~~FEATURED ARTICLE~~~~~~~~~~~~~~~~~~~~~
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The Long Tail
I don't recommend third party books, never have. Well, I
guess I may have mentioned a book or two by Seth Godin, but
nothing has impacted me as significantly as Chris Anderson's
recent book, "The Long Tail"...
http://www.amazon.com/gp/product/1401302378/
I (and my staff) keep abreast with current publications,
including countless blogs, zines and feeds. My job is not
to tell you to read this or that great book. It's to suck
the marrow out of all that's good, drop the rest, and give
you the information and strategies you need to thrive.
But this time, a book for the ages has come along. A book
you should read in its entirety. And if you have any doubt
about the ability of the "little guy" to compete in this
ever-more-complex and fragmenting Internet, multiply all
that I say in this article by ten! :-)
The Long Tail, written by Chris Anderson (Executive Editor
of WIRED magazine) is a book that you simply must read, and
then re-read until more pages are dog-eared than not...
http://www.amazon.com/gp/product/1401302378/
My book review, interpretation, and interview with Chris
Anderson (more on this below) are at...
http://longtail.sitesell.com/
The Long Tail is, quite frankly, where the business world is
headed. And small business has a HUGE role "out there in
the long tail." Figure out where you fit into the long tail
and how to use it to grow (or start) your small business.
I had the honor to interview Chris Anderson. That one-on-
one session pushes the book's message further into the small
business world. It elaborates upon why the long tail is so
important for the future of your small business and how you
should pro-act (not react) to all that is happening.
This interview is a rare opportunity to listen to one of the
best e-business thinkers today expound upon the future of
small business and how you can position yourself to not just
meet what is coming, but defeat multi-nationals by mastering
your particular niche. Read the review, buy the book, and
listen to the interview on Long Tail Marketing.
Together with the interview, you will know how to capitalize
upon THE major trend of this decade. You can monetize by
being aggregated within the long tail of a larger company
AND by aggregating your own tail-within-the-long-tail.
If you don't understand that last point, it's a biggie...
Read the review. Listen to the interview...
http://longtail.sitesell.com/
Naturally, the single best way, by far, to execute "Long
Tail Marketing" is with Site Build It!...
http://buildit.sitesell.com/
Nothing comes close to providing you with both the process
and the tools to become a Long Tail winner... someone who
makes money by using all three driving forces well.
http://compare.sitesell.com/
Don't merely "be aggregated"...
You can aggregate your own Long Tail of customers and own
your business.
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~~~~~~~~~~~~~~~~~Important SiteSell URLs~~~~~~~~~~~~~~~~~~~
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SBI! URLs
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o The Site Build It! Summary Site
"Why build JUST a Web site...
when you COULD build a Web BUSINESS?"
http://buildit.sitesell.com/
o The Special Prize Inside Every Box of SBI!
http://specialprize.sitesell.com/
o Quick Tour Slide Show
A fast step-by-step demo of how SBI! works
http://quicktour.sitesell.com/
o "Find YOUR Small Business (Or Idea)"
http://find.sitesell.com/
o For Webmasters Only...
http://webmaster.sitesell.com/
o SBI! is All About "Profitable RESULTS"
http://results.sitesell.com/
http://case-studies.sitesell.com/
o Others would show proof like this... if they could.
http://proof.sitesell.com/
o Get Rich Quick? Ha!
http://tortoise.sitesell.com/
o Get a Certified SBI! Webmaster to do it for you
http://directory.sitesell.com/
o Have a question? Ask an actual SBI! owner!
http://question.sitesell.com/
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SITESELL.COM HOME PAGE
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o SiteSell Home Page
Follow the links to best of breed e-books, free
Masters Courses, and the complete site map
http://www.sitesell.com/
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SiteSell.com's 5 Pillar Affiliate Program
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o SiteSell.com's 5 Pillar Affiliate Program
Graduated from the Aff Master's Course? Get your PhD, Free!
And Earn Substantial Lifetime Income at the Same Time.
http://affiliates.sitesell.com/
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Make Your Content PREsell!
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o EVERYONE needs this book. EVERYONE. If you don't insist
that your children, friends and colleagues READ this book,
you're doing them a disservice. We live in a world where
written communication is the #1 skill set of value...
http://mycps.sitesell.com/
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Free SBI! Resources
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o Search It!
Get the most of the Net! Use this search tool daily
for advanced ecommerce-related searches. Indispensable!
http://searchit.sitesell.com/
o SiteSell Value Exchange
Exchange links in a way that search engines LOVE...
http://value-exchange.sitesell.com/
o A Revolution in Web Site Monetization -- Google's AdSense
A Tailor-Made Way to Monetize Your Site!...
http://adsense.sitesell.com/
o SpamCheck Report
Now your readers can stay out of the "Junk Mail Folder."
For this free service, please visit...
http://spamcheck.sitesell.com/
o The Masters Courses
http://freetrial.sitesell.com/
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o And here is "The #1 E-commerce Trio of E-zines"...
It begins at the Beverly Hills Hotel,
and gets better from there!
http://articles.sitesell.com/
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SiteSell University: The Masters Courses (Free)
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SiteSell University is free. The Masters Courses cover all
the vital "must-get-it-right" issues with fresh, original,
and valuable thinking. You won't read this anywhere else on
the Net. And, best of all, the courses are free.
Take the courses that interest you today. They are available
as SiteSell-quality e-books, via direct download...
o Netwriting Masters Course
Want to sell more? Write better. Write smarter.
First, write to PREsell. Then write to SELL.
The *ONLY* course on the Net that shows you how to do BOTH.
http://netwriting.sitesell.com/
o Affiliate Masters Course
Become a high-earning affiliate champion.
http://aff-masters.sitesell.com/
o Service Sellers Masters Course
Attract new clients from around the world...
Or from around the block
http://services.sitesell.com/
o Make Your Net Auction Sell!, The Masters Course
Start and grow a profitable Net auction business.
MYNAS! --> Now Free!
http://mynas-masters.sitesell.com/
o Webmaster BUSINESS Masters Course
Show Webmasters How to Run The BUSINESS of WebMastering...
Including, Of Course, Using the Ultimate PRODUCTIVITY Tool.
http://webmasterbusiness.sitesell.com/
o Make Your Price Sell!, The Masters Course
"How much money are YOU leaving on the table?"
Price with complete confidence & double your Net profits.
http://myps-masters.sitesell.com/
o WAHM-IT!, The Masters Course
Are you a Stay At Home Mom?
Become a Work At Home Mom!
http://wahm-masters.sitesell.com/
The following course is offered via e-mail only...
o InfoProducts Masters Course
How to brainstorm, create, produce, and sell
your very own infoproduct online
tims@sitesell.net
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Back issues available at...
http://www.sitesell.com/site-sell-backissues.html
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SiteSell Support...
http://support.sitesell.com/contact-support.html
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Written by Ken Evoy, M.D.
President, SiteSell.com
(c) copyright 2006 SiteSell.com
Montreal, Quebec
Canada H3G 1S0
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