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SITE-SELL! Issue #073
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SITE-SELL!
The World's Most USABLE E-commerce E-zine
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A free, occasional e-zine, SITE-SELL! cuts through the
"white noise" of Web selling, covering only the important
developments that you NEED to capitalize upon.
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October 28, 2006
Issue #073
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All-Time Favorite SITE-SELL! Article
If a friend forwarded this copy of SITE-SELL! to you, here's
our readers' all-time favorite SITE-SELL! article. It's a
powerful example (using the luxurious Beverly Hills Hotel)
of how to makeover your own site to...
.... SELL on the Net!
http://articles.sitesell.com/bhh/
If you like what you see and want to keep getting more of
the same, SITE-SELL! is free. Please visit...
http://myss.sitesell.com/s-ezine.html
And please "pay it forward" by telling a friend, too. :-)
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Reader's Choice...
Care to see the VERY BEST ARTICLE (according to reader
feedback) from each of our OTHER two e-zines?...
http://articles.sitesell.com/
We turned the best article ever into THE definitive
site about how to get the most out of AdSense...
http://adsense.sitesell.com/
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TABLE OF CONTENTS
o Two "Must-Have" Free Tools
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o SITE-SELL! XPRESS NEWS
1) BOO! It's the "Buy It If You Dare"
$100 Halloween Special
2) MYCPS! 2002 Is Now F-R-E-E!
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o FEATURED ARTICLE
1) Get Found In Country-Specific Search Results
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o Important SiteSell URLs
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Two "Must-Have" Free Tools
1) SiteSell Value Exchange
If you have NOT yet submitted your site, you're letting
Search Engine rankings go to your competitor.
http://value-exchange.sitesell.com/
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2) The Ultimate E-commerce Search Tool
Search It! is the only ecommerce-related search tool that
you (and your friends and colleagues) will ever need.
http://searchit.sitesell.com/
o every search you could ever want, all in one spot
o advanced searches "pre-packaged," ready to go
o constantly being refreshed with the best
From keyword brainstorming and research to the ultimate
online reference library, from specialized hubs and mini-
directories to pulling SUPPLY data for 1000 keywords AT A
TIME... IT'S ALL HERE. Keep it open in the upper corner of
your monitor, for instant 24 x 7 access to Web info-mining.
http://searchit.sitesell.com/
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~~~~~~~~~~~~~~~~~~SITE-SELL! XPRESS NEWS~~~~~~~~~~~~~~~~~
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BOO! It's the $100 Halloween Special!
No Trick Or Treat. It's All Treats...
Halloween. Boo!
The Web is one SCARY place for small businesses.
What else can you say about a 99% failure rate?
You could say that they don't have a GHOST of a chance.
They *DO* with SBI!. As a matter of fact, they have a
success rate that's unmatched anywhere in the world...
http://buildit.sitesell.com/sbi-businesses/traffic-alexa.html
Where else has ANYONE seen results like this?...
http://results.sitesell.com/
Speaking of scary things like ghosts, you may have guessed.
Yes, it's time for SiteSell's...
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"Buy It If You Dare $100 Halloween Special"
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For details, please see any one of the following...
http://www.sitesell.com/
http://buildit.sitesell.com/
http://webmaster.sitesell.com/
http://wahm.sitesell.com/
https://secure.sitesell.com/build/order.html
--
For ANY kind of small business, from startup work-from-home
infopreneurs to local offline businesses and Web pros, there
is no better PROVEN way to succeed online.
http://proof.sitesell.com/
THAT is UNparalleled, inarguable proof of success.
So hurry! Don't turn into a pumpkin.
This special ends at the stroke of midnight, Halloween.
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MYCPS! Is Now Free!
Last issue, we set MYSS! free.
This week, it's MYCPS!.
Make Your Content PREsell! is now a free book. It
teaches a critical life skill, one that anyone can do.
And yet it is not taught in school. In the real world, we
simply MUST learn to communicate effectively. The
Internet is no exception.
Most people who start a Web business have no clue...
1) WHAT PREselling means
2) HOW to do it, and...
3) WHY this method of communication is so powerful.
MYCPS! bridges the gap and explains how to PREsell. It
thoroughly reinforces the importance of the entire
Content-Traffic-PREsell-Monetize model.
Of course, there's only ONE product that helps you
flawlessly execute that process.
Site Build It!
Bottom Line?
With MYCPS!, you can learn how to communicate
effectively on the Web, and now it's FREE!
See for yourself...
http://mycps.sitesell.com/
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~~~~~~~~~~~~~~~~~~~~~FEATURED ARTICLES~~~~~~~~~~~~~~~~~~~~~
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Get Found In Country-Specific Search Results
Most Search Engines (SEs) offer the option of a
country-specific search. This is a simple way for searchers
to find pages from sites about their own country, rather
than receiving search results from the entire Web.
Many searchers looking for information on, or services in, a
specific country (i.e., homes in Australia, accountants in
Canada, etc.) will use the country-specific search feature
in hopes of receiving more relevant results.
Does your site target a local market? Capitalize on traffic
generated through country-specific searches by following the
listing tips below.
Let's start with the big picture first...
There are two main criteria SEs consider when identifying
which country a site belongs to...
o the IP address of the Web hosting company and...
o the suffix used in a domain name (i.e., .com, .co.uk,
.ca, .au, etc.).
If you're targeting a regional market ONLY, outside of North
America, then it's beneficial to register a domain name with
a local suffix (ex., United Kingdom - .co.uk). The SEs are
more likely to list a site with a local suffix in their
country-specific search results.
If you want local business AND exposure to the rest of the
world, the top recommendation is to use a .com, .net, or
.org suffix. You can then purchase a local domain from any
local seller of domains and redirect it to your site.
For example, let's say you register maple-syrup-recipes.com
as your domain name. You also set up maple-syrup-recipes.ca
(via Domain.ca) which redirects Canadian traffic to your
.com site.
-----SIDEBAR-----
A caveat from Google...
"Your site's domain doesn't need to match the
country domain for which you'd like it to
return. It's also important to keep in mind
that our crawlers don't index duplicate
content, so creating identical sites at
several domains will likely not result in their
returning for many country restricts.
"If you do create duplicate domains, we
suggest using a robots.txt file to block our
crawler from accessing all but your preferred
one. To learn more about robots.txt files,
please see our detailed instructions for
blocking pages from Googlebot."
-----SIDEBAR-----
Search Engines are constantly improving their algorithms.
Over time, they'll get better at determining regional
content and listing relevant pages in their country-specific
results, regardless of the criteria above.
If you have concerns about being found regionally, there are
several things you can do to alert the SEs of your location
and increase your chances of being listed in their
country-specific results. Try any or all of the following...
1) Choose a domain name that contains the name of your city
or country.
2) Use locally targeted keywords in headlines and throughout
your content.
(ex., Canada's 5 Star Hotels In Montreal, Quebec
)
3) Do a country-specific search relating to your site
concept (i.e., "hotels in Montreal"). Approach the owners
of sites listed high in the results to exchange links. The
benefits of this are twofold...
o More inpointing AND outgoing links to and from
country-specific sites signals to the SEs that your site
is relevant to the country-specific search results
they're serving.
o Visitors to your site will appreciate the additional
resources and see you as more of an authority on your
topic.
4) Submit to local and regional directories and portals. The
inpointing link will alert SEs of your local status. Search
It! will help you find local and regional directories to
submit to.
http://searchit.sitesell.com/
5) Specify your region on every page of your site,
particularly your "contact" and "about us" pages. If your
site promotes a local business, include your physical
address on every page.
6) Sprinkle in words from your country's official language
(i.e., French for France-based sites, German for sites about
Germany, etc.). SEs are learning to recognize content in
specific languages and use that as one of their criteria for
including a site in their country-specific search results.
7) Submit your site to country-specific Search Engines.
Here's a list of Search Engines, broken down by country...
http://www.searchengineguide.com/pages/Regional/Countries/
index.html
8) If your site promotes a local business, add your business
to Google Maps. (This feature is only available for
businesses in United States, Canada, the United Kingdom
and Japan)...
http://maps.google.com
http://maps.google.ca
http://maps.google.co.uk
http://maps.google.co.jp
9) Include specific geographic details in your title and
META description tags, ex.,
What's the bottom line?
If you're marketing to a regional audience, getting listed
in country-specific results pages has the potential to
generate more traffic for your site. Take the time to
clarify the origin of your site for the SEs by implementing
the suggestions above.
Site Build It!'s Search Engine HQ and Directory HQ, and its
simple-to-read Traffic Stats, can help you track your
success with the regional SEs and directories. Read about
these and SBI!'s other features at...
http://buildit.sitesell.com/main/tools.html
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~~~~~~~~~~~~~~~~~Important SiteSell URLs~~~~~~~~~~~~~~~~~~~
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SBI! URLs
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o The Site Build It! Summary Site
"Why build JUST a Web site...
when you COULD build a Web BUSINESS?"
http://buildit.sitesell.com/
o The Special Prize Inside Every Box of SBI!
http://specialprize.sitesell.com/
o Quick Tour Slide Show
A fast step-by-step demo of how SBI! works
http://quicktour.sitesell.com/
o "Find YOUR Small Business (Or Idea)"
http://find.sitesell.com/
o For Webmasters Only...
http://webmaster.sitesell.com/
o SBI! is All About "Profitable RESULTS"
http://results.sitesell.com/
http://case-studies.sitesell.com/
o Others would show proof like this... if they could.
http://proof.sitesell.com/
o Get Rich Quick? Ha!
http://tortoise.sitesell.com/
o Get a Certified SBI! Webmaster to do it for you
http://directory.sitesell.com/
o Have a question? Ask an actual SBI! owner!
http://question.sitesell.com/
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SITESELL.COM HOME PAGE
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o SiteSell Home Page
Follow the links to best of breed e-books, free
Masters Courses, and the complete site map
http://www.sitesell.com/
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SiteSell.com's 5 Pillar Affiliate Program
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o SiteSell.com's 5 Pillar Affiliate Program
Graduated from the Aff Master's Course?
Get your PhD, Free!
And Earn Substantial Lifetime Income at the Same Time.
http://affiliates.sitesell.com/
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Make Your Content PREsell!
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o EVERYONE needs this book. EVERYONE. If you don't insist
that your children, friends and colleagues READ this book,
you're doing them a disservice. We live in a world where
written communication is the #1 skill set of value...
http://mycps.sitesell.com/
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Free SBI! Resources
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o Search It!
Get the most of the Net! Use this search tool daily
for advanced ecommerce-related searches. Indispensable!
http://searchit.sitesell.com/
o SiteSell Value Exchange
Exchange links in a way that search engines LOVE...
http://value-exchange.sitesell.com/
o A Revolution in Web Site Monetization -- Google's AdSense
A Tailor-Made Way to Monetize Your Site!...
http://adsense.sitesell.com/
o SpamCheck Report
Now your readers can stay out of the "Junk Mail Folder."
For this free service, please visit...
http://spamcheck.sitesell.com/
o The Masters Courses
http://freetrial.sitesell.com/
o Choose It! Decision-making Software
http://chooseit.sitesell.com/
--
And here is "The #1 E-commerce Trio of E-zines"...
It begins at the Beverly Hills Hotel,
and gets better from there!
http://articles.sitesell.com/
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SiteSell University: The Masters Courses (Free)
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SiteSell University is free. The Masters Courses cover all
the vital "must-get-it-right" issues with fresh, original,
and valuable thinking. You won't read this anywhere else on
the Net. And, best of all, the courses are free.
Take the courses that interest you today. They are available
as SiteSell-quality e-books, via direct download...
o Netwriting Masters Course
Want to sell more? Write better. Write smarter.
First, write to PREsell. Then write to SELL.
The *ONLY* course on the Net that shows you
how to do BOTH.
http://netwriting.sitesell.com/
o Affiliate Masters Course
Become a high-earning affiliate champion.
http://aff-masters.sitesell.com/
o Service Sellers Masters Course
Attract new clients from around the world...
Or from around the block
http://services.sitesell.com/
o Make Your Net Auction Sell!, The Masters Course
Start and grow a profitable Net auction business.
MYNAS! --> Now Free!
http://mynas-masters.sitesell.com/
o Webmaster BUSINESS Masters Course
Show Webmasters How to Run
The BUSINESS of WebMastering...
Including, Of Course, Using the
Ultimate PRODUCTIVITY Tool.
http://webmasterbusiness.sitesell.com/
o Make Your Price Sell!, The Masters Course
"How much money are YOU leaving on the table?"
Price with complete confidence & double your Net profits.
http://myps-masters.sitesell.com/
o WAHM It!, The Masters Course
Are you a Stay At Home Mom?
Become a Work At Home Mom.
http://wahm-masters.sitesell.com/
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Back issues available at...
http://www.sitesell.com/site-sell-backissues.html
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SiteSell Support...
http://support.sitesell.com/contact-support.html
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Written by Ken Evoy, M.D.
President, SiteSell.com
(c) copyright 2006 SiteSell.com
Montreal, Quebec
Canada H3G 1S0
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