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SITE-SELL! Issue #076
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SITE-SELL!
The World's Most USABLE E-commerce E-zine
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A free, occasional e-zine, SITE-SELL! cuts through the
"white noise" of Web selling, covering only the important
developments that you NEED to capitalize upon.
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January 27, 2007
Issue #076
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All-Time Favorite SITE-SELL! Article
If a friend forwarded this copy of SITE-SELL! to you, here's
our readers' all-time favorite SITE-SELL! article. It's a
powerful example (using the luxurious Beverly Hills Hotel)
of how to makeover your own site to...
.... SELL on the Net!
http://articles.sitesell.com/bhh/
If you like what you see and want to keep getting more of
the same, SITE-SELL! is free. Please visit...
http://myss.sitesell.com/s-ezine.html
And please "pay it forward" by telling a friend, too. :-)
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Reader's Choice...
Care to see the VERY BEST ARTICLE (according to reader
feedback) from each of our OTHER two e-zines?...
http://articles.sitesell.com/
We turned the best article ever into THE definitive
site about how to get the most out of AdSense...
http://adsense.sitesell.com/
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TABLE OF CONTENTS
o Two "Must-Have" Free Tools
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o SITE-SELL! XPRESS NEWS
1) New Addition to www.sitesell.com...
A Video Shortcut!
2) Ken's New Posts To "The Blog"
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o FEATURED ARTICLES
1) Keep Your Computer Safe and Secure
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o Important SiteSell URLs
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Two "Must-Have" Free Tools
1) SiteSell Value Exchange
If you have NOT yet submitted your site, you're letting
Search Engine rankings go to your competitor.
http://value-exchange.sitesell.com/
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2) The Ultimate E-commerce Search Tool
Search It! is the only ecommerce-related search tool that
you (and your friends and colleagues) will ever need.
http://searchit.sitesell.com/
o every search you could ever want, all in one spot
o advanced searches "pre-packaged," ready to go
o constantly being refreshed with the best
From keyword brainstorming and research to the ultimate
online reference library, from specialized hubs and mini-
directories to pulling SUPPLY data for 1000 keywords AT A
TIME... IT'S ALL HERE. Keep it open in the upper corner of
your monitor, for instant 24 x 7 access to Web info-mining.
http://searchit.sitesell.com/
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~~~~~~~~~~~~~~~~~~SITE-SELL! XPRESS NEWS~~~~~~~~~~~~~~~~~
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New Addition to www.sitesell.com...
A Video Shortcut!
The SiteSell.com home page has a new video shortcut...
http://www.sitesell.com/
We live in a visual world. The "3 Minute Shortcut" offers a
choice. You can now WATCH the site instead of READING it!
Take a quick break and check out this dynamic option...
http://www.sitesell.com/
The business rationale behind the addition and the story of
the video's development is explained in our Video Log (Vlog)
at YouTube...
http://www.youtube.com/ilovesbi
The signs are all around us. Surfers are showing their
preference for visual content, especially as high-speed
Internet connection becomes more affordable.
Words will be important for at least another decade. But if
you're not seriously learning about video now, if you are
not making your first mistakes with your first productions
now, your competitors are going to pass you by.
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Ken's New Posts To "The Blog"
These are my three newest posts in the "Ken's Blog"
category of the SiteSell blog.
Small Business Trends In 2007. Ready?
I discuss the three major trends we'll see in 2007 -- content
and the long tail, Web 2.0 for the rest of us, and online video.
http://blog.sitesell.com/sitesell/2006/12/small_business_.html
Success Stories And Mooch Marketing
My first follow-up to my popular post on Mooch Marketing. This
one discusses the various types of "success" stories used by
mooch marketers.
http://blog.sitesell.com/sitesell/2007/01/success_stories.html
Play Within Yourself... In Golf, Internet Marketing, And Life
This post discusses every golfer's desire to play like Tiger Woods
as an analogy for our attraction to Get Rich Quick schemes, and
how to play within yourself and avoid the temptations.
http://blog.sitesell.com/sitesell/2007/01/play_within_you.html
~~~~~~~~~~~~~~~~~~~~FEATURED ARTICLES~~~~~~~~~~~~~~~~~~~~~
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Keep Your Computer Safe and Secure
Be proactive when it comes to computer security. Review the
following checklist for additional pointers...
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1) Use a firewall to protect your computer from intruders.
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A router (used to create a computer network in a home or
office) can act as a physical firewall, since it can hide
your IP address from prying eyes. Learn how to turn this
firewall on.
If you use a wireless router, you'll need added security
since any computer with a wireless connection in a nearby
house could access your network, visit your computer, and
steal vital information. At the very least, your wireless
network should require a password to log in. (See below
about storing usernames and passwords.)
Firewall software will also help prevent unauthorized access
to your computer. ZoneAlarm is a good one. Microsoft also
offers one to registered owners of Windows OS software...
http://www.microsoft.com/athome/security/spyware/software/default.mspx
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2) Install, and keep updated, reputable virus scanner and
trojan hunter applications.
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A trojan is a small bit of code placed inside an application
or file that is downloaded to a computer's hard drive. Once
the file is opened, the malicious code embeds itself in the
computer system, usually in the operating system (OS). Since
virus scanners don't usually check the OS, they can miss a
trojan located there. A trojan hunter will find it.
Set up your virus scanner to scan all your downloads and
e-mails, especially those with attachments. Also run a virus
scan on any floppy disk or USB memory stick that someone
gives you.
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3) Never open attachments from people you don't know.
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As an added precaution, don't open ones from people you do
know until you check with them that they did indeed send you
an attachment. Then virus scan it before you open it.
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4) Use passwords that are at least 8 characters long.
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Use upper case and lower case letters, numbers and special
characters. An 8 character alphanumeric password (just upper
and lower case letters plus numbers) will have over one
trillion possible combinations. That will slow down any
hacker trying to break into your account.
Also, change your passwords regularly -- at least every
three months. And don't write your login information on a
sticky and attach it to your monitor. Anyone visiting your
home could write down that information and access your
account.
As added protection, keep all your usernames and passwords
in a text file. Copy and paste them into their associated
login fields, instead of typing them in. This prevents
keylogger code from logging the keystrokes you use to enter
the username and password.
For even greater protection of your passwords, open source
(free) Password Safe is available to Windows users. It
allows you to store your vital login information in a secure
file that will only open with a password (so you only have
to remember one password). You can also generate passwords
up to 1,000 characters long. Simply copy and paste the
password into the login field and access your SBI!, AdSense
or other account.
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5) Many usernames and passwords arrive by e-mail. Regularly
archive your e-mail and then delete them from your inbox or
other e-mail folders.
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Outlook also has a feature that lets you encrypt your
folders. If you do this, you'll have one more password to
store or remember.
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6) Keyloggers and other spyware can learn all sorts of things
about you that you don't want people to know. Use a
reputable anti-adware/anti-spyware application on a regular
basis (some people recommend using one daily) to ensure that
you haven't picked up adware or spyware.
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Special note to Mac users: PCs running Windows applications
tend to have more security concerns. But the rising
popularity of Macs means that more and more viruses and
other malware will appear over the next few years. And with
the ability now to run Windows applications on your Mac, you
risk all the Windows-related security issues discussed above
if you don't take precautions.
Don't be complacent about your Mac's security. Use OS X's
built-in firewall (System Preferences > Sharing) or purchase
a firewall application. Use a virus scanner. And change and
protect your passwords.
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Final piece of advice...
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Your most important defense is awareness.
Don't be one of the many who think "it can't happen to me."
It can, and it will, if you don't take precautions.
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~~~~~~~~~~~~~~~~~Important SiteSell URLs~~~~~~~~~~~~~~~~~~~
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SBI! URLs
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o The Site Build It! Summary Site
"Why build JUST a Web site...
when you COULD build a Web BUSINESS?"
http://buildit.sitesell.com/
o The Special Prize Inside Every Box of SBI!
http://specialprize.sitesell.com/
o Quick Tour Slide Show
A fast step-by-step demo of how SBI! works
http://quicktour.sitesell.com/
o The SBI! Video Tour
Invest the most important 30 minutes you will
spend online.
http://videotour.sitesell.com/
o "Find YOUR Small Business (Or Idea)"
http://find.sitesell.com/
o For Webmasters Only...
http://webmaster.sitesell.com/
o SBI! is All About "Profitable RESULTS"
http://results.sitesell.com/
http://case-studies.sitesell.com/
o Others would show proof like this... if they could.
http://proof.sitesell.com/
o Get Rich Quick? Ha!
http://tortoise.sitesell.com/
o Get a Certified SBI! Webmaster to do it for you
http://directory.sitesell.com/
o Have a question? Ask an actual SBI! owner!
http://question.sitesell.com/
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SITESELL.COM HOME PAGE
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o SiteSell Home Page
Follow the links to best of breed e-books, free
Masters Courses, and the complete site map
http://www.sitesell.com/
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SiteSell.com's 5 Pillar Affiliate Program
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o SiteSell.com's 5 Pillar Affiliate Program
Graduated from the Aff Master's Course? Get your PhD, Free!
And Earn Substantial Lifetime Income at the Same Time.
http://affiliates.sitesell.com/
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Make Your Content PREsell!
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o EVERYONE needs this book. EVERYONE. If you don't insist
that your children, friends and colleagues READ this book,
you're doing them a disservice. We live in a world where
written communication is the #1 skill set of value...
http://mycps.sitesell.com/
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Free SBI! Resources
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o Search It!
Get the most of the Net! Use this search tool daily
for advanced ecommerce-related searches. Indispensable!
http://searchit.sitesell.com/
o SiteSell Value Exchange
Exchange links in a way that search engines LOVE...
http://value-exchange.sitesell.com/
o A Revolution in Web Site Monetization -- Google's AdSense
A Tailor-Made Way to Monetize Your Site!...
http://adsense.sitesell.com/
o SpamCheck Report
Now your readers can stay out of the "Junk Mail Folder."
For this free service, please visit...
http://spamcheck.sitesell.com/
o The Masters Courses
http://freetrial.sitesell.com/
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o And here is "The #1 E-commerce Trio of E-zines"...
It begins at the Beverly Hills Hotel,
and gets better from there!
http://articles.sitesell.com/
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SiteSell University: The Masters Courses (Free)
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SiteSell University is free. The Masters Courses cover all
the vital "must-get-it-right" issues with fresh, original,
and valuable thinking. You won't read this anywhere else on
the Net. And, best of all, the courses are free.
Take the courses that interest you today. They are available
as SiteSell-quality e-books, via direct download...
o Netwriting Masters Course
Want to sell more? Write better. Write smarter.
First, write to PREsell. Then write to SELL.
The *ONLY* course on the Net that shows you how to do BOTH.
http://netwriting.sitesell.com/
o Affiliate Masters Course
Become a high-earning affiliate champion.
http://aff-masters.sitesell.com/
o Service Sellers Masters Course
Attract new clients from around the world...
Or from around the block
http://services.sitesell.com/
o Make Your Net Auction Sell!, The Masters Course
Start and grow a profitable Net auction business.
MYNAS! --> Now Free!
http://mynas-masters.sitesell.com/
o Webmaster BUSINESS Masters Course
Show Webmasters How to Run The BUSINESS of WebMastering...
Including, Of Course, Using the Ultimate PRODUCTIVITY Tool.
http://webmasterbusiness.sitesell.com/
o Make Your Price Sell!, The Masters Course
"How much money are YOU leaving on the table?"
Price with complete confidence & double your Net profits.
http://myps-masters.sitesell.com/
o WAHM-IT!, The Masters Course
Are you a Stay At Home Mom?
Become a Work At Home Mom!
http://wahm-masters.sitesell.com/
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Back issues available at...
http://www.sitesell.com/site-sell-backissues.html
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SiteSell Support...
http://support.sitesell.com/contact-support.html
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Written by Ken Evoy, M.D.
President, SiteSell.com
(c) copyright 2007 SiteSell.com
1315 de Maisonneuve Blvd.
Montreal, Quebec
Canada H3G 1S0
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