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SITE-SELL! Issue #079
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SITE-SELL!
The World's Most USABLE E-commerce E-zine
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A free, occasional e-zine, SITE-SELL! cuts through the
"white noise" of Web selling, covering only the important
developments that you NEED to capitalize upon.
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June 28, 2007
Issue #079
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> >All-Time Favorite SITE-SELL! Article
If a friend forwarded this copy of SITE-SELL! to you, here's
our readers' all-time favorite SITE-SELL! article. It's a
powerful example (using the luxurious Beverly Hills Hotel)
of how to makeover your own site to...
.... SELL on the Net!
http://articles.sitesell.com/bhh/
If you like what you see and want to keep getting more of
the same, SITE-SELL! is free. Please visit...
http://sitesell.com/sitesell-e-zine-signup.html
And please "pay it forward" by telling a friend, too. :-)
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> >Reader's Choice...
Care to see the VERY BEST ARTICLE (according to reader
feedback) from each of our OTHER two e-zines?...
http://articles.sitesell.com/
We turned the best article ever into THE definitive
site about how to get the most out of AdSense...
http://adsense.sitesell.com/
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> > TABLE OF CONTENTS
o Two "Must-Have" Free Tools
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o SITE-SELL! XPRESS NEWS
1) Summer Sandals $100 Special Holdover
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o FEATURED ARTICLES
1) Build Trust And Credibility Through Your Content
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o Important SiteSell URLs
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> > Two "Must-Have" Free Tools
1) SiteSell Value Exchange
If you have NOT yet submitted your site, you're letting
Search Engine rankings go to your competitor.
http://value-exchange.sitesell.com/
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2) The Ultimate E-commerce Search Tool
Search It! is the only ecommerce-related search tool that
you (and your friends and colleagues) will ever need.
http://searchit.sitesell.com/
o every search you could ever want, all in one spot
o advanced searches "pre-packaged," ready to go
o constantly being refreshed with the best
>From keyword brainstorming and research to the ultimate
online reference library, from specialized hubs and mini-
directories to pulling SUPPLY data for 1000 keywords AT A
TIME... IT'S ALL HERE. Keep it open in the upper corner of
your monitor, for instant 24 x 7 access to Web info-mining.
http://searchit.sitesell.com/
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~~~~~~~~~~~~~~~~~SITE-SELL! XPRESS NEWS~~~~~~~~~~~~~~~~~
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---1---
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Summer Sandals $100 Special Holdover
Yes, it's true. The Summer Sandals $100 Special is extended!
Every time we run a special, so many people beg for an extra
day, an extra week even. Well, I thought...
July 1 is Canada's Independence Day.
July 4 is USA's Independence Day.
Why not make July 6 "SBI! Independence Day"?
SBI! is all about personal and financial Independence. So
we're holding the Summer Sandals Special over to the stroke
of midnight, July 6, now officially "SBI! Independence Day"!
With these kinds of UNmatched "Top 1%" results....
http://results.sitesell.com/
And with this kind of UNparalleled proof of success...
http://proof.sitesell.com/
http://case-studies.sitesell.com/
Do your friends and loved ones a huge favor and tell them
about it. Or if you are ready to start a new site, now's
the time to reduce your cost.
For details, please see any one of the following...
http://www.sitesell.com/
http://buildit.sitesell.com/
http://wahm.sitesell.com/
http://webmaster.sitesell.com/
https://secure.sitesell.com/build/order.html
With a constant flow of new SBI! launches at no added p rice,
this is an easy decision for you and someone you know. Start
building a GENUINE, long-term business today... a business
that can lead to a life of independence.
~~~~~~~~~~~~~~~~~~~FEATURED ARTICLES~~~~~~~~~~~~~~~~~~~~~
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Build Trust And Credibility Through Your Content
Your long-term online reputation begins the moment a visitor
arrives at your site. Take some time to do an objective
review of your site. Are you doing the best you can to
please your visitors and establish credibility?
Convert apprehensive visitors into trusting raving fans by
paying close attention to the following advice...
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Design Elements
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Visitors form an instant impression about your site, before
they read any of the content. An attractive L&F (Look &
Feel) that relates to your theme, and fits visitors'
expectations, builds confidence. A business site, for
example, will be different from an art site in its use of
color, images, layout, etc.
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Voice
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The first few sentences on a page can make or break your
relationship with your visitors. The overall "voice" behind
your site will either express competence and build trust, or
create doubt in your visitor's mind.
To boost your site's credibility, create content that is...
o accurate
o authoritative
o objective
o current
o comprehensive
o authentic
o well organized.
Keep the above qualities in mind when building your
auxiliary pages (i.e., auto-responders, thank you pages, and
e-zines), and any time you are representing your site online
(i.e., niche-related forum posts).
Use casual, conversational language throughout your
content. Your visitors will relate to you on a more personal
level if you speak to them as you would a friend.
Limit use of outside content (i.e., from article
directories). When you do publish someone else's words, make
sure their voice fits with what your visitors expect from
your site.
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Valuable Information
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Focus on your visitors' needs. Do market research and find
out what your visitors want. Exceed people's expectations by
OVERdelivering quality content and resources that they will
find useful. Your visitors will notice. And they'll trust
you more for it.
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Clean Text
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Proofread for errors, or ask a generous friend or family
member to look things over for you. If necessary, outsource
your content development to professional writers, or student
writers. Typos and grammatical errors damage a site's
credibility. An editor's fee is offset by the confidence
boost you gain.
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Reference Sources
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This is especially important if you are quoting or
paraphrasing sensitive information. Include details about
your sources. Your visitors may not even care to check your
sources, but their presence instills trust.
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About Us Page
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Provide a page with some personal detail about you (and your
staff)... including photos of those who are comfortable with
the exposure. The knowledge that a "real person" runs the
site helps visitors to identify with you... and believe in
you.
Display credentials and mention any affiliations with
respected organizations on your About Us page as well.
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Contact Us Page
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Provide a contact form and encourage questions and
suggestions from your visitors. They will use it, and when
they do...
Ask for only what you need to know on forms. Assure your
visitors that you value their trust and will never share
their e-mail address or other personal details, for any
reason.
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Testimonials
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A testimonial is a powerful trust-building tool. When
visitors send comments about how your content has helped
them, post their words prominently on your site.
Of course, ask permission first! Whether it's a testimonial,
or a comment from an e-mail, it's good Net etiquette to get
your visitor's approval before you use his or her words.
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Knowledge Sharing
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Include visitor questions in blog entries. Many times when a
visitor contacts you asking a question, the answer would
benefit other visitors to your site. Post the question and
your response in your blog (excluding personal details).
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FAQ Page
--------
A Frequently Asked Questions (FAQ) page serves two distinct
purposes. It adds another valuable content page to your
site, and it solidifies your "expert" reputation.
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Site Updates
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Dated blog entries (with time sensitive information), a
regular newsletter, and updated content on the site show
that you are passionate about your business. Fresh and
current information enhances your site's perceived value.
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Ad Placement
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Even an excess of "good" ads can cast doubt among visitors
about where your interests lie. Avoid using pop-up ads or
flashing banners, which only serve to annoy surfers.
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Take-Home Lesson
----------------
With trust comes expectation. Once your visitors realize
that you are trustworthy, they will come to count on you for
news and advice on topics related to your niche. You will
become their expert.
These raving fans will encourage others to visit your site
who, in turn, will recommend you to their friends... and the
cycle continues.
Online, credibility and success go hand in hand. The time
you invest in trust-building will pay dividends.
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~~~~~~~~~~~~~~~~Important SiteSell URLs~~~~~~~~~~~~~~~~~~~
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SBI! URLs
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o The Site Build It! Summary Site
"Why build JUST a Web site...
when you COULD build a Web BUSINESS?"
http://buildit.sitesell.com/
o The Special Prize Inside Every Box of SBI!
http://specialprize.sitesell.com/
o Quick Tour Slide Show
A fast step-by-step demo of how SBI! works
http://quicktour.sitesell.com/
o The SBI! Video Tour
Invest the most important 30 minutes you will
spend online.
http://videotour.sitesell.com/
o "Find YOUR Small Business (Or Idea)"
http://find.sitesell.com/
o For Webmasters Only...
http://webmaster.sitesell.com/
o SBI! is All About "Profitable RESULTS"
http://results.sitesell.com/
http://case-studies.sitesell.com/
o Others would show proof like this... if they could.
http://proof.sitesell.com/
o Get Rich Quick? Ha!
http://tortoise.sitesell.com/
o Get a Certified SBI! Webmaster to do it for you
http://directory.sitesell.com/
o Have a question? Ask an actual SBI! owner!
http://question.sitesell.com/
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SITESELL.COM HOME PAGE
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o SiteSell Home Page
Follow the links to best of breed e-books, free
Masters Courses, and the complete site map
http://www.sitesell.com/
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SiteSell.com's 5 Pillar Affiliate Program
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o SiteSell.com's 5 Pillar Affiliate Program
Graduated from the Aff Master's Course? Get your PhD, Free!
And Earn Substantial Lifetime Income at the Same Time.
http://affiliates.sitesell.com/
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Make Your Content PREsell!
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o EVERYONE needs this book. EVERYONE. If you don't insist
that your children, friends and colleagues READ this book,
you're doing them a disservice. We live in a world where
written communication is the #1 skill set of value...
http://mycps.sitesell.com/
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Free SBI! Resources
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o Search It!
Get the most of the Net! Use this search tool daily
for advanced ecommerce-related searches. Indispensable!
http://searchit.sitesell.com/
o SiteSell Value Exchange
Exchange links in a way that search engines LOVE...
http://value-exchange.sitesell.com/
o A Revolution in Web Site Monetization -- Google's AdSense
A Tailor-Made Way to Monetize Your Site!...
http://adsense.sitesell.com/
o SpamCheck Report
Now your readers can stay out of the "Junk Mail Folder."
For this free service, please visit...
http://spamcheck.sitesell.com/
o The Masters Courses
http://freetrial.sitesell.com/
--
o And here is "The #1 E-commerce Trio of E-zines"...
It begins at the Beverly Hills Hotel,
and gets better from there!
http://articles.sitesell.com/
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SiteSell University: The Masters Courses (Free)
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SiteSell University is free. The Masters Courses cover all
the vital "must-get-it-right" issues with fresh, original,
and valuable thinking. You won't read this anywhere else on
the Net. And, best of all, the courses are free.
Take the courses that interest you today. They are available
as SiteSell-quality e-books, via direct download...
o Netwriting Masters Course
Want to sell more? Write better. Write smarter.
First, write to PREsell. Then write to SELL.
The *ONLY* course on the Net that shows you how to do BOTH.
http://netwriting.sitesell.com/
o Affiliate Masters Course
Become a high-earning affiliate champion.
http://aff-masters.sitesell.com/
o Service Sellers Masters Course
Attract new clients from around the world...
Or from around the block
http://services.sitesell.com/
o Make Your Net Auction Sell!, The Masters Course
Start and grow a profitable Net auction business.
MYNAS! --> Now Free!
http://mynas-masters.sitesell.com/
o Webmaster BUSINESS Masters Course
Show Webmasters How to Run The BUSINESS of WebMastering...
Including, Of Course, Using the Ultimate PRODUCTIVITY Tool.
http://webmasterbusiness.sitesell.com/
o Make Your Price Sell!, The Masters Course
"How much money are YOU leaving on the table?"
Price with complete confidence & double your Net profits.
http://myps-masters.sitesell.com/
o WAHM-IT!, The Masters Course
Are you a Stay At Home Mom?
Become a Work At Home Mom!
http://wahm-masters.sitesell.com/
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http://www.sitesell.com/site-sell-backissues.html
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SiteSell Support...
http://support.sitesell.com/contact-support.html
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Written by Ken Evoy, M.D.
President, SiteSell.com
(c) copyright 2007 SiteSell.com
1315 de Maisonneuve Blvd.
Montreal, Quebec
Canada H3G 1S0
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