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SITE-SELL! Issue #084
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SITE-SELL!
The World's Most USABLE E-commerce E-zine
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A free, occasional e-zine, SITE-SELL! cuts through the
"white noise" of Web selling, covering only the important
developments that you NEED to capitalize upon.
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February 13, 2008
Issue #084
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> >All-Time Favorite SITE-SELL! Article
If a friend forwarded this copy of SITE-SELL! to you, here's
our readers' all-time favorite SITE-SELL! article. It's a
powerful example (using the luxurious Beverly Hills Hotel)
of how to makeover your own site to...
.... SELL on the Net!
http://articles.sitesell.com/bhh/
If you like what you see and want to keep getting more of
the same, SITE-SELL! is free. Please visit...
http://sitesell.com/sitesell-e-zine-signup.html
And please "pay it forward" by telling a friend, too. :-)
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> >Reader's Choice...
Care to see the VERY BEST ARTICLE (according to reader
feedback) from each of our OTHER two e-zines?...
http://articles.sitesell.com/
We turned the best article ever into THE definitive
site about how to get the most out of AdSense...
http://adsense.sitesell.com/
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> TABLE OF CONTENTS
o Two "Must-Have" Free Tools
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o SITE-SELL! XPRESS NEWS
1) Final Days...
I LOVE SBI! Special $100 Valentine Gift
2) $20K InterNETwork Marketing Contest
Entry Deadline Extended
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o FEATURED ARTICLES...
1) Creating Content on Your Site...
Personal Photos and Your Unique Voice
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o Important SiteSell URLs
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> Two "Must-Have" Free Tools
1) SiteSell Value Exchange
If you have NOT yet submitted your site, you're letting
Search Engine rankings go to your competitor.
<>
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2) The Ultimate E-commerce Search Tool
Search It! is the only ecommerce-related search tool that
you (and your friends and colleagues) will ever need.
http://searchit.sitesell.com/
o every search you could ever want, all in one spot
o advanced searches "pre-packaged," ready to go
o constantly being refreshed with the best
From keyword brainstorming and research to the ultimate
online reference library, from specialized hubs and mini-
directories to pulling SUPPLY data for 1000 keywords AT A
TIME... IT'S ALL HERE. Keep it open in the upper corner of
your monitor, for instant 24 x 7 access to Web info-mining.
<>
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~~~~~~~~~~~~~~~~~~SITE-SELL! XPRESS NEWS~~~~~~~~~~~~~~~~~
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---1---
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Final Days...
I LOVE SBI! Special $100 Valentine Gift
Eat a box of chocolates. Put on weight.
Give flowers. Tossed within a week.
Go to a movie. Nahhh, wait for the DVD.
Give the gift of SBI! to a loved one?
Ahhhh... your significant other will love you forever.
Yes, dare to be different.
Now's the time. It's the...
I LOVE SBI! Special $100 Valentine Gift.
No weight gain. No dead flowers.
Just a whole new life, for you AND a loved one.
--
More details about the $100 Special are at...
The WWW Home Page
http://www.sitesell.com/
Site Build It! Main Site
http://buildit.sitesell.com/
Network Marketing Site
http://networkmarketing.sitesell.com/
Work-At-Home Moms Site
http://wahm.sitesell.com/
SBI! Order Page
http://order.sitesell.com/
--
But hurry! This ends when Valentine's Day ends...
At the stroke of midnight, February 14, 2008.
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$20K InterNETwork Marketing Contest
Entry Deadline Extended
Over 600 entries! Unbelievable!
You can easily and truthfully, with understatement actually,
tell everyone you know in Network Marketing that this is the
largest live, real-time, online Network Marketing (now known
as "InterNETwork Marketing") event/adventure/group effort...
EVER!
Nowhere, at no time, in no way, has anything ever existed
like this. People from all different companies, with
different levels and types of skills, united only by the
common belief that "there must be a better way," have come
together to make this happen.
I would like to see this become so unmistakably huge that
"old-school MLM" cannot pooh-pooh the results as luck. Let's
make this 1-year process so big, so INCONTESTABLE, such
strong verifiable proof, that the old-school MLM marketers
simply have to sit up and take notice.
The Entry Deadline is the same as the Valentine's Day $100
Special... 11:59 PM on Valentine's Day, Feb 14.
SBIers are about to change this industry in a MAJOR way
forever. Come and join us.
In the same way that SBI! brought every other small business
model within successful reach of those with BAM...
InterNETwork Marketing is about to happen!
For details about the contest, visit...
http://networkmarketing.sitesell.com/
Anyone who denies that old-school MLM is broken (for the
vast 99% majority) has vested self-interest at stake.
But this quip by Benjamin from sports-nutrition-central.com
really caught it all in a nutshell...
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The way old-school MLM is set up is like being
beaten senseless every day and thanking God for
the experience; scars aren't cool when they cover
your body from head to toe... and making 9 enemies
and 1 grudging lead isn't either. It's loony.
------------------------------------------------
Well put, Ben.
We're about to change all that. Get ready for something
that has never been done, that is going to go places
that no MLMer has ever gone.
YOU, too, can become a...
Truly Professional, Prideful, Profitable Independent
Business Person Who USES InterNETwork Marketing!
http://networkmarketing.sitesell.com/
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~~~~~~~~~~~~~~~~~~~~~FEATURED ARTICLES~~~~~~~~~~~~~~~~~~~~~~
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Creating Content on Your Site...
Personal Photos and Your Unique Voice
An SBIer posted this two-part question in our SBI! Forums...
o Do family pics on a site look amateurish?
o Does race [in those pictures] matter?
Sharp family pictures, positioned well and in context,
foster trust/credibility in your visitors' minds and
contribute to your "unique voice." Amateurish? Not a
concern, unless the quality of your photos is poor.
The second part of the question is not quite so
straightforward. Its answer lies in the Winning Tortoise
Theory #2: Reality Theory (by Robert Ringer)....
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Reality isn't the way you wish things to be, nor the way
they appear to be, but the way they actually are.
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Either you acknowledge reality and use it to your benefit,
or it will automatically work against you.
If I was the least bit worried about a picture of the color
of my skin, of my spouses's skin, of the location of our
business, of, of, of (etc.)... if I was worried about any
of this affecting the business I was planning, after
reading the Reality Realty, I would...
1) Decide what my business is all about, who my customers
are, and what likely matters to them.
2) Gather all the demographic stats that relate to my
business and how I plan to monetize. If the stats indicated
the potential for bias damaging my business...
3) Decide if my monetization models match my personal
willingness to hide my ethnicity, language (and any other
variable here that should not matter but likely will
according to your stats).
I use the word "hide" because using personal pictures is a
good thing. Giving a real-world address is, too. So not
showing things you normally would/should do, due to bias,
is "hiding." I use that word without tone or connotation.
4) If you cannot stomach hiding what you would normally put
on your site, you have two choices (assuming you do not
want to change your business to one with the goal of
changing attitudes)...
a) Accept that you will have a smaller market (your
research should tell you how much smaller) and use your
pictures.
b) Re-adjust your voice and positioning until you are happy
and comfortable with how your Site Concept, voice and
positioning all match your audience and how you monetize
your traffic.
You may even emerge with a better business than your first
"generic" pass at it. You might even choose to target a
certain demographic as a target market. Don't mistake that
for racism -- it's merely an interesting sub-niche.
If that choice matches strong feelings, you almost
certainly will be happier and more excited about your
business. And while it may be a smaller demographic, like
any more highly targeted niche, it may be easier to build a
real following... to really PREsell.
--
Bottom line?
There is no right and perfect answer to the question, "Does
race [in your family photos] matter?" Your priority is to
recognize reality and decide how YOU want to reply to it.
-----SIDEBAR-----
The Reality Theory is a key principle that
everyone needs to learn. When it comes to
business... Recognize Reality.
To which I'd add...
Work within your comfort level and be proud
of what you do and who you are.
You can accomplish both, but first you must
consider both.
Don't make decisions based purely on "the way
things should be." Those are important. But
you can't make decisions based only on that
-- you can rationally change your business so
that personal beliefs and business goals
align. As long as you think that through, you
will come to your best answer.
Reality does not go away because you ignore
it or say things should not be the way they
are. Reality, if ignored, merely rears its
sometimes-ugly head later and smacks you
right upside your head later, after you've
done so much work and have much more on the
line.
So get it right, from DAY 1. And on the
largest scale of thinking about this...
The Reality Theory, if really thought through
and used, will change the way you think about
your children, your future, politics...
everything that matters to you.
-----SIDEBAR-----
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~~~~~~~~~~~~~~~Important SiteSell URLs~~~~~~~~~~~~~~~~~~~
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SBI! URLs
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o The Site Build It! Summary Site
"Why build JUST a Web site...
when you COULD build a Web BUSINESS?"
http://buildit.sitesell.com/
o The Special Prize Inside Every Box of SBI!
http://specialprize.sitesell.com/
o Quick Tour Slide Show
A fast step-by-step demo of how SBI! works
http://quicktour.sitesell.com/
o The SBI! Video Tour
Invest the most important 30 minutes you will
spend online.
http://videotour.sitesell.com/
o "Find YOUR Small Business (Or Idea)"
http://find.sitesell.com/
o For Webmasters Only...
http://webmaster.sitesell.com/
o SBI! is All About "Profitable RESULTS"
http://results.sitesell.com/
http://case-studies.sitesell.com/
o Others would show proof like this... if they could.
http://proof.sitesell.com/
o Get Rich Quick? Ha!
http://tortoise.sitesell.com/
o Get a SiteSell Services Specialist to do it for you
http://services.sitesell.com/
o Have a question? Ask an actual SBI! owner!
http://question.sitesell.com/
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SITESELL.COM HOME PAGE
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o SiteSell Home Page
Follow the links to best of breed e-books, free
Masters Courses, and the complete site map
http://www.sitesell.com/
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SiteSell.com's 5 Pillar Affiliate Program
-----------------------------------------
o SiteSell.com's 5 Pillar Affiliate Program
Graduated from the Aff Master's Course? Get your PhD, Free!
And Earn Substantial Lifetime Income at the Same Time.
http://affiliates.sitesell.com/
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Make Your Content PREsell!
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o EVERYONE needs this book. EVERYONE. If you don't insist
that your children, friends and colleagues READ this book,
you're doing them a disservice. We live in a world where
written communication is the #1 skill set of value...
http://mycps.sitesell.com/
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Free SBI! Resources
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o Search It!
Get the most of the Net! Use this search tool daily
for advanced ecommerce-related searches. Indispensable!
http://searchit.sitesell.com/
o SiteSell Value Exchange
Exchange links in a way that search engines LOVE...
http://value-exchange.sitesell.com/
o A Revolution in Web Site Monetization -- Google's AdSense
A Tailor-Made Way to Monetize Your Site!...
http://adsense.sitesell.com/
o SpamCheck Report
Now your readers can stay out of the "Junk Mail Folder."
For this free service, please visit...
http://spamcheck.sitesell.com/
o The Masters Courses
http://freetrial.sitesell.com/
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o And here is "The #1 E-commerce Trio of E-zines"...
It begins at the Beverly Hills Hotel,
and gets better from there!
http://articles.sitesell.com/
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SiteSell University: The Masters Courses (Free)
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SiteSell University is free. The Masters Courses cover all
the vital "must-get-it-right" issues with fresh, original,
and valuable thinking. You won't read this anywhere else on
the Net. And, best of all, the courses are free.
Take the courses that interest you today. They are available
as SiteSell-quality e-books, via direct download...
o Netwriting Masters Course
Want to sell more? Write better. Write smarter.
First, write to PREsell. Then write to SELL.
The *ONLY* course on the Net that shows you how to do BOTH.
http://netwriting.sitesell.com/
o Affiliate Masters Course
Become a high-earning affiliate champion.
http://aff-masters.sitesell.com/
o Service Sellers Masters Course
Attract new clients from around the world...
Or from around the block
http://service-masters.sitesell.com/
o Make Your Net Auction Sell!, The Masters Course
Start and grow a profitable Net auction business.
MYNAS! --> Now Free!
http://mynas-masters.sitesell.com/
o Webmaster BUSINESS Masters Course
Show Webmasters How to Run The BUSINESS of WebMastering...
Including, Of Course, Using the Ultimate PRODUCTIVITY Tool.
http://webmasterbusiness.sitesell.com/
o Make Your Price Sell!, The Masters Course
"How much money are YOU leaving on the table?"
Price with complete confidence & double your Net profits.
http://myps-masters.sitesell.com/
o WAHM-IT!, The Masters Course
Are you a Stay At Home Mom?
Become a Work At Home Mom!
http://wahm-masters.sitesell.com/
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http://www.sitesell.com/site-sell-backissues.html
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http://support.sitesell.com/contact-support.html
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Written by Ken Evoy, M.D.
President, SiteSell.com
(c) copyright 2008 SiteSell.com
1315 de Maisonneuve Blvd.
Montreal, Quebec
Canada H3G 1S0
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