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SITE-SELL! Issue #085
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SITE-SELL!
The World's Most USABLE E-commerce E-zine
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A free, occasional e-zine, SITE-SELL! cuts through the
"white noise" of Web selling, covering only the important
developments that you NEED to capitalize upon.
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April 29, 2008
Issue #085
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> >All-Time Favorite SITE-SELL! Article
If a friend forwarded this copy of SITE-SELL! to you, here's
our readers' all-time favorite SITE-SELL! article. It's a
powerful example (using the luxurious Beverly Hills Hotel)
of how to makeover your own site to...
.... SELL on the Net!
http://articles.sitesell.com/bhh/
If you like what you see and want to keep getting more of
the same, SITE-SELL! is free. Please visit...
http://sitesell.com/sitesell-e-zine-signup.html
And please "pay it forward" by telling a friend, too. :-)
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> >Reader's Choice...
Care to see the VERY BEST ARTICLE (according to reader
feedback) from each of our OTHER two e-zines?...
http://articles.sitesell.com/
We turned the best article ever into THE definitive
site about how to get the most out of AdSense...
http://adsense.sitesell.com/
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> TABLE OF CONTENTS
o Two "Must-Have" Free Tools
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o SITE-SELL! XPRESS NEWS
1) SiteSell Services Meets "Do-It-For-Me" Demand!
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o FEATURED ARTICLES...
1) Get The Net Working For Your Service Business
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o Important SiteSell URLs
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> Two "Must-Have" Free Tools
1) SiteSell Value Exchange
If you have NOT yet submitted your site, you're letting
Search Engine rankings go to your competitor.
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2) The Ultimate E-commerce Search Tool
Search It! is the only ecommerce-related search tool that
you (and your friends and colleagues) will ever need.
http://searchit.sitesell.com/
o every search you could ever want, all in one spot
o advanced searches "pre-packaged," ready to go
o constantly being refreshed with the best
From keyword brainstorming and research to the ultimate
online reference library, from specialized hubs and mini-
directories to pulling SUPPLY data for 1000 keywords AT A
TIME... IT'S ALL HERE. Keep it open in the upper corner of
your monitor, for instant 24 x 7 access to Web info-mining.
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~~~~~~~~~~~~~~~~~~SITE-SELL! XPRESS NEWS~~~~~~~~~~~~~~~~~
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SiteSell Services Meets "Do-It-For-Me" Demand!
We recently launched SiteSell Services (SSS). Our new
division is designed for people who want to have an
effective Web presence but don't have the time or the
motivation or the confidence to do it themselves.
Are you in the same boat? Too many tasks to tackle, too
little time to complete them? Or are you concerned about
learning, all by yourself, the vocabulary and skills needed
to build a Web site?
There's a stress-free solution ready to jump into action...
Let SiteSell Services do it for you!
SiteSell Services will create a turn-key Web site for you
that will reflect your business needs and dreams. Our
Webmasters (we call them Specialists) use the proven Site
Build It! (SBI!) system to build top-quality,
professional-looking Web sites at a competitive price.
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What do you get with SiteSell Services?...
1) the unmatched track record of SBI! success.
2) an opportunity to skip the learning curve and focus on
your time and efforts on other priorities.
3) a Specialist who thinks more like a business partner than
a Webmaster. His or her focus is on delivering success...
your success!
For full details about SiteSell Services, see...
http://services.sitesell.com/
http://services.sitesell.com/faq.html
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~~~~~~~~~~~~~~~~~~~~~FEATURED ARTICLES~~~~~~~~~~~~~~~~~~~~~~
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Get The Net Working For Your Service Business
Selling a service on the Net goes way beyond Net-related
services like programming or Web design. The possibilities
are endless. You could provide a service that anyone from
any part of the world is searching for and needs...
o a cartoon artist
o an import/export specialist for Germany
o a database programmer
o an accountant with special knowledge of tax havens
o a trainer (of just about anything!)
o a translator (do you know two languages?)
o antique watch repair
o etc.
Or is your business targeted for your local market?...
o a chimney cleaning service
o a plumbing contractor
o a catering service
o a landscaping company
o a concrete repair service
o etc.
No matter who you are or what you do, you could benefit
tremendously from a Web presence. Believe it or not, just
about everyone has an expertise in something that they could
sell.
Heck, odds are most people are already selling their
services as a primary source of income... but have never
thought seriously about generating customers globally by
using the Web's powerful outreach.
In fact, selling your professional service online is,
without a doubt, the most overlooked and virtually untapped
opportunity on the Internet. Despite the fact that it
requires minimum effort and cost to bring your skills and
knowledge before a hungry-to-buy, world-wide audience, most
Service Sellers fail to do so.
And the few who do attempt to utilize this medium? Well, the
effort is poor indeed. Either they put up a poorly designed
"circa 1997" brochure site that no one visits. Or, they post
their specific service to one of the many online hot spots.
Unfortunately, neither of these two practices gets the job
done effectively and efficiently. In order for anyone to
contact you directly about your service (without a
word-of-mouth referral), you'll have to successfully
convince that person...
1) You are the best in your particular field, and
OVERdeliver on your service.
2) You are trustworthy, credible, easy to work with, and THE
BEST at what you do.
3) You are competitive in your pricing.
4) Your service provides the solution that s/he is looking
for -- better still, your service is the only solution to
her or his problems.
Bottom line?
In order to sell a service online, you need to establish a
relationship with your potential clients. A content-rich Web
site and newsletter that build trust and credibility will
develop and solidify this rapport. It is only after a
relationship is established that prospects will begin to
respond.
And what about local services -- like the aforementioned
chimney cleaning service? Most people assume that because
the Web is a global medium, it's not a relevant advertising
conduit for a locally-based business. After all, if your
chimney cleaning business is based in Hudson, Quebec, it's
unlikely anyone outside of a one-hour driving radius is
going to hire you for your services.
In comparison, a database programmer and a cartoon artist do
not face such constraints -- they could be hired by anyone
world-wide. But guess what? The Web works for both.
Why?...
1) A Web presence gives your business a distinct edge over
your local competitors, especially when it comes to
expanding your current customer base.
For example, Sue wants to hire someone to clean her chimney
but she doesn't have any recommendations from friends. So
she has to resort to the phone book's Yellow Pages where she
selects the most appealing ad. Sue figures her only option
is to take a chance and try her luck with her choice.
More and more people are turning to the Internet as their
preferred source of information. A Web presence allows your
potential client to get to know you and your service better
than a small ad ever could. And this in turn means a
confident and less risky feeling about making a business
decision. S/he has a more open-to-hire frame of mind.
If your competitors don't offer this option, you have a
serious edge on getting that follow-up contact about your
service. After all, who do you think they are going to buy
from -- a friend or a stranger?
2) A local business can leverage its Web presence by turning
its site into a feel-good community resource.
Our chimney cleaner, for instance, writes a series of great
articles on fire prevention and fire safety (with subtle
cross-sells to his chimney cleaning service). Each week he
features one article on his site, and announces its presence
to the community through the local newspaper.
Turn your site into an information resource, and the trust
and awareness it fosters will generate more clients.
3) A locally-based service can use its Web presence to
generate additional income from a global audience as well as
build local business.
For instance, great articles about fire prevention and fire
safety appeal to everyone on the planet. And while no one
from Tuscon, Arizona is going to request that you clean
their chimney, he may very well follow your link to a
merchant partner (ex., a fire extinguisher retailer), and
make a purchase (for which you receive commissions).
4) A Web presence indicates your consideration of people's
busy lifestyles.
You have, in effect, just erected a 24/7 storefront just for
them. You may even want to include your URL on your voice
mail...
"I am sorry, our office hours are 8:30-6:00, Monday to
Saturday. Our Web site www.xyz.com is always open!"
5) A Web presence is cheap, and a single lifetime customer
brings significant dollars to your business. (Think about
the additional business generated by word-of-mouth
referrals.)
A Theme-Based Content Site is a great way to get the Net
working for your local service business. See how you
can do it yourself...
http://videotour.sitesell.com/
Or have SiteSell Services do it for you...
http://services.sitesell.com/
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~~~~~~~~~~~~~~~Important SiteSell URLs~~~~~~~~~~~~~~~~~~~
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SBI! URLs
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o The Site Build It! Summary Site
"Why build JUST a Web site...
when you COULD build a Web BUSINESS?"
http://buildit.sitesell.com/
o The Special Prize Inside Every Box of SBI!
http://specialprize.sitesell.com/
o Quick Tour Slide Show
A fast step-by-step demo of how SBI! works
http://quicktour.sitesell.com/
o The SBI! Video Tour
Invest the most important 30 minutes you will
spend online.
http://videotour.sitesell.com/
o "Find YOUR Small Business (Or Idea)"
http://find.sitesell.com/
o For Webmasters Only...
http://webmaster.sitesell.com/
o SBI! is All About "Profitable RESULTS"
http://results.sitesell.com/
http://case-studies.sitesell.com/
o Others would show proof like this... if they could.
http://proof.sitesell.com/
o Get Rich Quick? Ha!
http://tortoise.sitesell.com/
o Get a SiteSell Services Specialist to do it for you.
http://services.sitesell.com/
o Have a question? Ask an actual SBI! owner!
http://question.sitesell.com/
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SITESELL.COM HOME PAGE
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o SiteSell Home Page
Follow the links to best of breed e-books, free
Masters Courses, and the complete site map
http://www.sitesell.com/
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SiteSell.com's 5 Pillar Affiliate Program
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o SiteSell.com's 5 Pillar Affiliate Program
Graduated from the Aff Master's Course? Get your PhD, Free!
And Earn Substantial Lifetime Income at the Same Time.
http://affiliates.sitesell.com/
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Make Your Content PREsell!
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o EVERYONE needs this book. EVERYONE. If you don't insist
that your children, friends and colleagues READ this book,
you're doing them a disservice. We live in a world where
written communication is the #1 skill set of value...
http://mycps.sitesell.com/
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Free SBI! Resources
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o Search It!
Get the most of the Net! Use this search tool daily
for advanced ecommerce-related searches. Indispensable!
http://searchit.sitesell.com/
o SiteSell Value Exchange
Exchange links in a way that search engines LOVE...
http://value-exchange.sitesell.com/
o A Revolution in Web Site Monetization -- Google's AdSense
A Tailor-Made Way to Monetize Your Site!...
http://adsense.sitesell.com/
o SpamCheck Report
Now your readers can stay out of the "Junk Mail Folder."
For this free service, please visit...
http://spamcheck.sitesell.com/
o The Masters Courses
http://freetrial.sitesell.com/
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o And here is "The #1 E-commerce Trio of E-zines"...
It begins at the Beverly Hills Hotel,
and gets better from there!
http://articles.sitesell.com/
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SiteSell University: The Masters Courses (Free)
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SiteSell University is free. The Masters Courses cover all
the vital "must-get-it-right" issues with fresh, original,
and valuable thinking. You won't read this anywhere else on
the Net. And, best of all, the courses are free.
Take the courses that interest you today. They are available
as SiteSell-quality e-books, via direct download...
o Affiliate Masters Course
Become a high-earning affiliate champion.
http://aff-masters.sitesell.com/
o Service Sellers Masters Course
Attract new clients from around the world...
Or from around the block
http://service-masters.sitesell.com/
o WAHM-It!, The Masters Course
Are you a Stay At Home Mom?
Become a Work At Home Mom!
http://wahm-masters.sitesell.com/
o Netwriting Masters Course
Want to sell more? Write better. Write smarter.
First, write to PREsell. Then write to SELL.
The *ONLY* course on the Net that shows you how to do BOTH.
http://netwriting.sitesell.com/
o Make Your Net Auction Sell!, The Masters Course
Start and grow a profitable Net auction business.
MYNAS! --> Now Free!
http://mynas-masters.sitesell.com/
o Local Business Masters Course
Learn how to become a Webmaster that produces RESULTS
for local small businesses. Build the SBI! buzz...
in your own neighborhood!
http://local-biz-masters.sitesell.com/
o Webmaster BUSINESS Masters Course
Show Webmasters How to Run The BUSINESS of WebMastering...
Including, Of Course, Using the Ultimate PRODUCTIVITY Tool.
http://webmasterbusiness.sitesell.com/
o Make Your Price Sell!, The Masters Course
"How much money are YOU leaving on the table?"
Price with complete confidence & double your Net profits.
http://myps-masters.sitesell.com/
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http://www.sitesell.com/site-sell-backissues.html
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http://support.sitesell.com/contact-support.html
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Written by Ken Evoy, M.D.
President, SiteSell.com
(c) copyright 2008 SiteSell.com
1315 de Maisonneuve Blvd.
Montreal, Quebec
Canada H3G 1S0
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