The
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Most Usable E-commerce E-zine
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SITE-SELL! Issue #089
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SITE-SELL!
The World's Most USABLE E-commerce E-zine
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A free, occasional e-zine, SITE-SELL! cuts through the
"white noise" of Web selling, covering only the important
developments that you NEED to capitalize upon.
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November 2, 2008
Issue #089
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> >All-Time Favorite SITE-SELL! Article
If a friend forwarded this copy of SITE-SELL! to you, here's
our readers' all-time favorite SITE-SELL! article. It's a
powerful example (using the luxurious Beverly Hills Hotel)
of how to makeover your own site to...
.... SELL on the Net!
http://articles.sitesell.com/bhh/
If you like what you see and want to keep getting more of
the same, SITE-SELL! is free. Please visit...
http://sitesell.com/sitesell-e-zine-signup.html
And please "pay it forward" by telling a friend, too. :-)
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> >Reader's Choice...
Care to see the VERY BEST ARTICLE (according to reader
feedback) from each of our OTHER two e-zines?...
http://articles.sitesell.com/
We turned the best article ever into THE definitive
site about how to get the most out of AdSense...
http://adsense.sitesell.com/
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> TABLE OF CONTENTS
o Two "Must-Have" Free Tools
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o SITE-SELL! XPRESS NEWS
1) The $100 Harvest Holdover
2) SBIer Makes It To The Oprah Show
3) 5-in-1 Traffic It! Is Here!
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o FEATURED ARTICLE
1) "We" or "You" For Your Site's Voice
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o Important SiteSell URLs
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> Two "Must-Have" Free Tools
1) SiteSell Value Exchange
If you have NOT yet submitted your site, you're letting
Search Engine rankings go to your competitor.
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2) The Ultimate E-commerce Search Tool
Search It! is the only ecommerce-related search tool that
you (and your friends and colleagues) will ever need.
http://searchit.sitesell.com/
o every search you could ever want, all in one spot
o advanced searches "pre-packaged," ready to go
o constantly being refreshed with the best
From keyword brainstorming and research to the ultimate
online reference library, from specialized hubs and mini-
directories to pulling SUPPLY data for 1000 keywords AT A
TIME... IT'S ALL HERE. Keep it open in the upper corner of
your monitor, for instant 24 x 7 access to Web info-mining.
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~~~~~~~~~~~~~~~~~~SITE-SELL! XPRESS NEWS~~~~~~~~~~~~~~~~~
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The $100 Harvest Holdover
The ghosts and goblins are gone, but there are
still more treats ahead. We've extended the SBI!
Halloween Special with...
The $100 Harvest Holdover!
There's plenty to harvest on the Web, IF you have
the tools. SBI! gives you the right tools to reap
your bounty, AND it gives you all the information
you need on how to use those tools efficiently AND
effectively. The result?
A cornucopia of traffic that gets bigger season by
season!
And what better way to take advantage of all the tools
that SBI! has to offer than with this special. But hurry!
The $100 Harvest Holder ends at the stroke of
midnight, November 9, 2008.
For details, please see any one of the following...
http://www.sitesell.com/
http://buildit.sitesell.com/
http://value-exchange.sitesell.com/
http://webmaster.sitesell.com/
http://wahm.sitesell.com/
https://secure.sitesell.com/build/order.html
Grow a business with a regular harvest.
Take the first step...
https://secure.sitesell.com/build/order.html
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SBIer Makes It To The Oprah Show
So, does SBI! really change lives?
Ask Jill and her husband Jose from your-rv-lifestyle.com.
They were asked to appear on the Oprah Winfrey show a
few weeks ago. Finance expert, Suze Orman, was giving
advice about how to survive these tough financial times.
She was interviewing people who had made some great...
and not so great financial decisions.
http://www.oprah.com/slideshow/oprahshow/20080918_tows_suze/7
The video version is at (unless it gets taken down)...
http://www.youtube.com/results?search_query=oprah+rv&search_type=&aq=f
Jill's SBI! site is all about the RV lifestyle. It's not
just an experiment in "lifestyle design," it's an example of
how SBI! gave Jill and Jose the lifestyle of their dreams.
Now they've been seen by MILLIONS of people all over the
world! And doubled the traffic to their site over the past
few weeks.
And they can now add "As Seen On Oprah" to their Web site.
Now THAT is credibility. :-)
Of course, Jill was already a recognized expert in her
field, thanks to SBI!. She executed C > T > P > M.
And here's the key...
How did Oprah find her?
A simple Google search.
Now THAT's the power of SBI!
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5-in-1 Traffic It! Is Here!
If you like to do research on competition, or just have
cat-like curiosity about how much traffic certain sites
receive, you'll find a wonderful treat at Search It!.
Go to...
http://searchit.sitesell.com/
Scroll down to the bottom and click on Search It!.
Now go to...
Popularity (Step 1) > 5-in-1 Traffic It! (Step 2)
If you already know the 5 tools in here, you're all set.
If not, quickly try the five tools you'll see listed
above "5-in-1 Traffic It!" for a site you know. Each one
is useful, but together, all 5 really give you the best
all-round picture of how popular (i.e., how much traffic)
a site really is.
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~~~~~~~~~~~~~~~~~~~~~FEATURED ARTICLES~~~~~~~~~~~~~~~~~~~~~~
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Alexa Competitors
"We" or "You" For Your Site's Voice
"Should I use you or we when I am writing?" This question
pops up in the SBI! forums every so often. For many sites,
it's not an issue. For example, in a travel site, you talk
about your travels (so you use largely "I" and "we").
But for some sites, you need to think about the choice. As
one SBIer noted, based on her interpretation of Make Your
Content PREsell!...
"I think that which voice you choose depends on if you want
to be perceived as an 'expert expert' or somebody more
approachable."
-----SIDEBAR-----
Make Your Content PREsell! is available,
for free, at...
http://mycps.sitesell.com/
-----SIDEBAR-----
The bottom line question for a site, and for your core
audience (you simply must be able to visualize your typical
visitor/customer), is....
1) Do you want to have the voice of an authority? This is
especially strong if you are a clinical psychologist who
wants to sell your services, for example. There are, I am
sure, other scenarios where the "authoritative voice" that
TALKS TO ("you") works just fine.
Just remember... if you establish "authority" in this area,
you should be able to back it up.
2) Do you want to be one of your visitors ("we"). A closer,
more intimate, and sharing voice? You are one of them, have
been there, suffered that. You share solutions, etc. As you
see, a totally different approach. You establish another
type of "authority"... experience.
So...
The answer to the "we" or "you" question has to do with...
o who your visitors are
and...
o the whole direction/VPP (Valuable PREselling Proposition)
you plan for your site.
Think about both factors when you are figuring out your
site's voice.
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~~~~~~~~~~~~~~~Important SiteSell URLs~~~~~~~~~~~~~~~~~~~
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SBI! URLs
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o The Site Build It! Summary Site
"Why build JUST a Web site...
when you COULD build a Web BUSINESS?"
http://buildit.sitesell.com/
o The Special Prize Inside Every Box of SBI!
http://specialprize.sitesell.com/
o Quick Tour Slide Show
A fast step-by-step demo of how SBI! works
http://quicktour.sitesell.com/
o The SBI! Video Tour
Invest the most important 30 minutes you will
spend online.
http://videotour.sitesell.com/
o "Find YOUR Small Business (Or Idea)"
http://find.sitesell.com/
o For Webmasters Only...
http://webmaster.sitesell.com/
o SBI! is All About "Profitable RESULTS"
http://results.sitesell.com/
http://case-studies.sitesell.com/
o Others would show proof like this... if they could.
http://proof.sitesell.com/
o Get Rich Quick? Ha!
http://tortoise.sitesell.com/
o Get a SiteSell Services Specialist to do it for you.
http://services.sitesell.com/
o Have a question? Ask an actual SBI! owner!
http://question.sitesell.com/
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SITESELL.COM HOME PAGE
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o SiteSell Home Page
Follow the links to best of breed e-books, free
Masters Courses, and the complete site map
http://www.sitesell.com/
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SiteSell.com's 5 Pillar Affiliate Program
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o SiteSell.com's 5 Pillar Affiliate Program
Graduated from the Aff Master's Course? Get your PhD, Free!
And Earn Substantial Lifetime Income at the Same Time.
http://affiliates.sitesell.com/
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Make Your Content PREsell!
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o EVERYONE needs this book. EVERYONE. If you don't insist
that your children, friends and colleagues READ this book,
you're doing them a disservice. We live in a world where
written communication is the #1 skill set of value...
http://mycps.sitesell.com/
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Free SBI! Resources
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o Search It!
Get the most of the Net! Use this search tool daily
for advanced ecommerce-related searches. Indispensable!
http://searchit.sitesell.com/
o SiteSell Value Exchange
Exchange links in a way that search engines LOVE...
http://value-exchange.sitesell.com/
o A Revolution in Web Site Monetization -- Google's AdSense
A Tailor-Made Way to Monetize Your Site!...
http://adsense.sitesell.com/
o SpamCheck Report
Now your readers can stay out of the "Junk Mail Folder."
For this free service, please visit...
http://spamcheck.sitesell.com/
o The Masters Courses
http://freetrial.sitesell.com/
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o And here is "The #1 E-commerce Trio of E-zines"...
It begins at the Beverly Hills Hotel,
and gets better from there!
http://articles.sitesell.com/
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SiteSell University: The Masters Courses (Free)
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SiteSell University is free. The Masters Courses cover all
the vital "must-get-it-right" issues with fresh, original,
and valuable thinking. You won't read this anywhere else on
the Net. And, best of all, the courses are free.
Take the courses that interest you today. They are available
as SiteSell-quality e-books, via direct download...
o Affiliate Masters Course
Become a high-earning affiliate champion.
http://aff-masters.sitesell.com/
o Service Sellers Masters Course
Attract new clients from around the world...
Or from around the block
http://service-masters.sitesell.com/
o WAHM-It!, The Masters Course
Are you a Stay At Home Mom?
Become a Work At Home Mom!
http://wahm-masters.sitesell.com/
o Netwriting Masters Course
Want to sell more? Write better. Write smarter.
First, write to PREsell. Then write to SELL.
The *ONLY* course on the Net that shows you how to do BOTH.
http://netwriting.sitesell.com/
o Make Your Net Auction Sell!, The Masters Course
Start and grow a profitable Net auction business.
MYNAS! --> Now Free!
http://mynas-masters.sitesell.com/
o Local Business Masters Course
Learn how to become a Webmaster that produces RESULTS
for local small businesses. Build the SBI! buzz...
in your own neighborhood!
http://local-biz-masters.sitesell.com/
o Webmaster BUSINESS Masters Course
Show Webmasters How to Run The BUSINESS of WebMastering...
Including, Of Course, Using the Ultimate PRODUCTIVITY Tool.
http://webmasterbusiness.sitesell.com/
o Make Your Price Sell!, The Masters Course
"How much money are YOU leaving on the table?"
Price with complete confidence & double your Net profits.
http://myps-masters.sitesell.com/
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http://support.sitesell.com/contact-support.html
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Written by Ken Evoy, M.D.
Founder and Chairman of the Board, SiteSell.com
(c) copyright 2008 SiteSell.com
1315 de Maisonneuve Blvd.
Montreal, Quebec
Canada H3G 1S0
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