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SITE-SELL! Issue #094
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SITE-SELL!
The World's Most USABLE E-commerce E-zine
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A free, occasional e-zine, SITE-SELL! cuts through the
"white noise" of Web selling, covering only the important
developments that you NEED to capitalize upon.
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September 7, 2009
Issue #094
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> >All-Time Favorite SITE-SELL! Article
If a friend forwarded this copy of SITE-SELL! to you, here's
our readers' all-time favorite SITE-SELL! article. It's a
powerful example (using the luxurious Beverly Hills Hotel)
of how to makeover your own site to...
.... SELL on the Net!
http://articles.sitesell.com/bhh/
If you like what you see and want to keep getting more of
the same, SITE-SELL! is free. Please visit...
http://sitesell.com/sitesell-e-zine-signup.html
And please "pay it forward" by telling a friend, too. :-)
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> >Reader's Choice...
Care to see the VERY BEST ARTICLE (according to reader
feedback) from each of our OTHER two e-zines?...
http://articles.sitesell.com/
We turned the best article ever into THE definitive
site about how to get the most out of AdSense...
http://adsense.sitesell.com/
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> TABLE OF CONTENTS
o Two "Must-Have" Free Tools
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o SITE-SELL! XPRESS NEWS
1) Hi Ho! Hi Ho! The Back to Work Special Is Extended!
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o FEATURED ARTICLE
1) Deep Linking To Improve the Ranking of High-Value Pages
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o Important SiteSell URLs
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> Two "Must-Have" Free Tools
1) SiteSell Value Exchange
If you have NOT yet submitted your site, you're letting
Search Engine rankings go to your competitor.
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2) The Ultimate E-commerce Search Tool
Search It! is the only ecommerce-related search tool that
you (and your friends and colleagues) will ever need.
http://searchit.sitesell.com/
o every search you could ever want, all in one spot
o advanced searches "pre-packaged," ready to go
o constantly being refreshed with the best
From keyword brainstorming and research to the ultimate
online reference library, from specialized hubs and mini-
directories to pulling SUPPLY data for 1000 keywords AT A
TIME... IT'S ALL HERE. Keep it open in the upper corner of
your monitor, for instant 24 x 7 access to Web info-mining.
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~~~~~~~~~~~~~~~~~~SITE-SELL! XPRESS NEWS~~~~~~~~~~~~~~~~~
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Hi Ho! Hi Ho! The Back to Work Special Is Extended!
Early September... My favorite time of year. The air gets
crisp. The leaves will soon start changing colors. The
children are back in school in a few days. Summer holidays
are almost over. Labor Day is just about here. That means
extension time for the...
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Hi Ho, Hi Ho, "Back To Work" $100 Special
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As you know, SBIers do so well that over 40% own more than
one. Just in case YOU've been thinking about picking up an
SBI!, what better time than the "back to work" season, when
our batteries are recharged and new horizons call us forward?
Get one SBI! for yourself and give the other to a friend or
family member. Use this special to spread the word and get
people you know started on the road to e-independence, too.
That gives them one full year to build an e-business and
never again have to go "back to work" after Labor Day.
There's nothing like owning your own e-biz, as so many
thousands of SBIers already know. So get started now and
give one (or two) to friends and family.
But hurry...
The extended special ends at the stroke of midnight,
September 9, 2009.
For details, please see any one of the following...
http://www.sitesell.com/
http://buildit.sitesell.com/
http://value-exchange.sitesell.com/
http://webmaster.sitesell.com/
http://wahm.sitesell.com/
https://secure.sitesell.com/build/order.html
Build a business you are passionate about, one you enjoy
waking up to every morning. Become free and self-reliant.
No more bosses.
There's only one way to "get there." Take the first step...
https://secure.sitesell.com/build/order.html
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~~~~~~~~~~~~~~~~~~~~~FEATURED ARTICLE~~~~~~~~~~~~~~~~~~~~~~
Deep Linking To Improve the Ranking of High-Value Pages
The practice of linking to pages other than your home page
is called "deep linking." The link focuses on the Specific
Keyword of that page, not your Site Concept keyword.
It's all too easy to focus on the Site Concept keyword when
developing your inbound links program. But getting inbound
links specifically for each TIER 2 keyword is a worthwhile
practice. It helps the overall program for your site, and
it raises the rankings of the particular page.
Let's take this strategy one step deeper though...
"Deep linking" means getting inbound links to a valuable
page with the Specific Keyword in the actual link text.
For example, let's say that "low-fat dressings" is your
Specific Keyword on one of your content pages. You would
like to improve the performance of that particular page, so
you find a forum or a blog that discusses salad recipes.
Integrate an anchored text link into the body of your post
to deep-link your visitor.
This anchored text link, low-
fat dressings, would appear to the reader as "low-fat
dressings." When the reader clicks on the link, s/he goes
directly to that page rather than your home page!
OK, now let's cover another way to build deep linking into
your overall inbound links program...
Search It!
Search It!'s Back Links category in STEP 1 is useful for
building your inbound links program. All four searches use
Yahoo!, which is the only engine with functionality that
gives you excellent links info about both your own site and
your competitors, all without having to log in for any of
this info.
http://searchit.sitesell.com
The competitor info is very useful. Find smart Webmasters
who have done the work for you. They likely have suffered
tons of rejections by the sites that are not in their
inbound links program. And they show you who does give
links. So your job is to find these smart Webmasters and
then what they do.
Here's the process...
1) Go to Google and search for your page's Specific Keyword.
You should do the same for the Site Concept keyword and any
other word you deem important.
Don't feel like you have to do them all, right now. Make
this a weekly exercise for one keyword, with the goal of
adding a couple of good links for that keyword.
2) Check the rankings for your site vs. the Top 10.
Analyze.
If you want to look up overall reputation, use the
Popularity section of Search It!...
Popularity > 5-in-1 Traffic It!
3) Then use Search It! to find back links to that page from
other sites...
Back Links > To PAGE from All Other Sites
This is useful to find out what your competitors are doing,
for this particular page. "Competitors" means any site
ranking in the Top 10 for your Site Concept keyword.
It's also worth doing this search...
Back Links > To (sub)DOMAIN from All Other Sites
4) Compare competitor results with your page's results.
Repeat the search (Back Links > To PAGE from All Other
Sites) for your page's URL.
5) Set a Goal
Add at least ONE good deep link straight to this page,
ideally with the page's Specific Keyword in the text link.
What if you're not sure whether a site links to you or not?
It would be embarrassing to ask for a link and be told you
already have it. Use this Search It! query...
Back Links > To (sub)DOMAIN from SPECIFIC Site
That search will show you all your pages that the site in
question links to!
6) Visit the pages that link to your competitor to get more
info about the "link-giver."
i) If you often see the keyword that you are working on
right now in the text of a link to your competitor, you know
that Webmaster is pretty good.
You know that the Webmaster has likely done quite a bit of
research for you already! S/he has likely found the sites
that are willing to give (or sell) links, just for you
(well, for your competitor, too!).
ii) If you see the keyword that you are working on right now
in the text of the link to your competitor on a particular
page, you know that the site giving the link is likely to
accommodate this request.
iii) (Optional) Do a VIEW SOURCE on the page with the links.
Find (control-f) the domain name to find the link. Then
check to see if "rel=nofollow" is in the link. If it is
there, that site gives "nofollow" links, which are worth a
lot less because Google claims that it does not give full
value to these links. Also, while Yahoo! will follow a
nofollow link, and will index the page, it claims not to
give any value (to the destination site of the link) for the
link.
7) Contact the best sites that seem willing to give or
exchange links.
Depending on the nature of the site, you may be able to
write a targeted article in exchange for a targeted, deep
link. Remember, it's not for the direct traffic, although
that would be nice, too -- your goal, though, is to improve
your ranking for the Specific Keyword. So be sure to
include that term in the article, as you would on your own
page, and include it in the link to your Web page.
Or, if it's not a site that wants articles, it might be a
blog that gives "follow links" for good comments. Or it may
be willing to exchange links.
Yes, there is value in exchanging links, as long as this
technique, like any other technique for building your
inbound links program, is just a part of your program. If
most of your links are article-marketing or link-exchanging
or directories, etc., you are at risk should Google ever
decide to devalue that particular technique. Also, it
stands to reason that Google would prefer to see you eating
a well-balanced diet of links rather than "all carbs."
many directories will not give deep links, only links to
your home page. So they are usually not an opportunity for
deep linking.
A Last Thought... Is Your "Search Competitor" a "Business
Competitor"?
Finally, is your "search ranking competitor" a "competitor"
in the real sense of the word? Repeat this Search It!
search...
Back Links > To (sub)DOMAIN from SPECIFIC Site
That search will show you if your competitor links to you.
You can also reverse the search to see if you link to your
competitor. Perhaps your competitor would be interested in
a link exchange -- after all, it helps both of you against
everyone else and it's clear that Google "respects" you both
for this term.
Or, perhaps your "search competitor" is not a business
competitor. Perhaps there's a deal to be done here.
Perhaps this real estate agent would pay you for leads. Or
will buy advertising.
Summary
Deep linking is an important way to improve specific
rankings for specific important pages.
Search It! will help you find some strong deep links, maybe
even a business opportunity!
It's really all about building your site's reputation so
that... you get found at the Search Engines for more and
more words.
Develop inbound links ethically and with diversification
(from different quality link sources). Diversification
should also include links to specific TIER 2s and 3s that
are particularly important. Theoretically, you could
deep-link to all of them, but who has that much time?
Remember that, eventually, the weight of good content drives
tons of off-page criteria, which the Search Engines use to
rank your site.
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~~~~~~~~~~~~~~~Important SiteSell URLs~~~~~~~~~~~~~~~~~~~
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SBI! URLs
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o The Site Build It! Summary Site
"Why build JUST a Web site...
when you COULD build a Web BUSINESS?"
http://buildit.sitesell.com/
o The Special Prize Inside Every Box of SBI!
http://specialprize.sitesell.com/
o Quick Tour Slide Show
A fast step-by-step demo of how SBI! works
http://quicktour.sitesell.com/
o The SBI! Video Tour
Invest the most important 30 minutes you will
spend online.
http://videotour.sitesell.com/
o "Find YOUR Small Business (Or Idea)"
http://find.sitesell.com/
o For Webmasters Only...
http://webmaster.sitesell.com/
o SBI! is All About "Profitable RESULTS"
http://results.sitesell.com/
http://case-studies.sitesell.com/
o Others would show proof like this... if they could.
http://proof.sitesell.com/
o Get Rich Quick? Ha!
http://tortoise.sitesell.com/
o Get a SiteSell Services Specialist to do it for you.
http://services.sitesell.com/
o Have a question? Ask an actual SBI! owner!
http://question.sitesell.com/
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SITESELL.COM HOME PAGE
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o SiteSell Home Page
Follow the links to best of breed e-books, free
Masters Courses, and the complete site map
http://www.sitesell.com/
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SiteSell.com's 5 Pillar Affiliate Program
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o SiteSell.com's 5 Pillar Affiliate Program
Graduated from the Aff Master's Course? Get your PhD, Free!
And Earn Substantial Lifetime Income at the Same Time.
http://affiliates.sitesell.com/
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Make Your Content PREsell!
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o EVERYONE needs this book. EVERYONE. If you don't insist
that your children, friends and colleagues READ this book,
you're doing them a disservice. We live in a world where
written communication is the #1 skill set of value...
http://mycps.sitesell.com/
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Free SBI! Resources
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o Search It!
Get the most of the Net! Use this search tool daily
for advanced ecommerce-related searches. Indispensable!
http://searchit.sitesell.com/
o SiteSell Value Exchange
Exchange links in a way that search engines LOVE...
http://value-exchange.sitesell.com/
o A Revolution in Web Site Monetization -- Google's AdSense
A Tailor-Made Way to Monetize Your Site!...
http://adsense.sitesell.com/
o SpamCheck Report
Now your readers can stay out of the "Junk Mail Folder."
For this free service, please visit...
http://spamcheck.sitesell.com/
o The Masters Courses
http://freetrial.sitesell.com/
--
o And here is "The #1 E-commerce Trio of E-zines"...
It begins at the Beverly Hills Hotel,
and gets better from there!
http://articles.sitesell.com/
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SiteSell University: The Masters Courses (Free)
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SiteSell University is free. The Masters Courses cover all
the vital "must-get-it-right" issues with fresh, original,
and valuable thinking. You won't read this anywhere else on
the Net. And, best of all, the courses are free.
Take the courses that interest you today. They are available
as SiteSell-quality e-books, via direct download...
o Affiliate Masters Course
Become a high-earning affiliate champion.
http://aff-masters.sitesell.com/
o Service Sellers Masters Course
Attract new clients from around the world...
Or from around the block
http://service-masters.sitesell.com/
o WAHM-It!, The Masters Course
Are you a Stay At Home Mom?
Become a Work At Home Mom!
http://wahm-masters.sitesell.com/
o Netwriting Masters Course
Want to sell more? Write better. Write smarter.
First, write to PREsell. Then write to SELL.
The *ONLY* course on the Net that shows you how to do BOTH.
http://netwriting.sitesell.com/
o Make Your Net Auction Sell!, The Masters Course
Start and grow a profitable Net auction business.
MYNAS! --> Now Free!
http://mynas-masters.sitesell.com/
o Local Business Masters Course
Learn how to become a Webmaster that produces RESULTS
for local small businesses. Build the SBI! buzz...
in your own neighborhood!
http://local-biz-masters.sitesell.com/
o Webmaster BUSINESS Masters Course
Show Webmasters How to Run The BUSINESS of WebMastering...
Including, Of Course, Using the Ultimate PRODUCTIVITY Tool.
http://webmasterbusiness.sitesell.com/
o Make Your Price Sell!, The Masters Course
"How much money are YOU leaving on the table?"
Price with complete confidence & double your Net profits.
http://myps-masters.sitesell.com/
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http://www.sitesell.com/site-sell-backissues.html
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SiteSell Support...
http://support.sitesell.com/contact-support.html
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Written by Ken Evoy, M.D.
Founder and Chairman of the Board, SiteSell.com
(c) copyright 2009 SiteSell.com
1315 de Maisonneuve Blvd.
Montreal, Quebec
Canada H3G 2W9
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