Information and Resources for Solopreneurs

Network Marketing. The Internet. Hand-in-Glove Fit, or Catch-22?

Written By: Ken Evoy (CEO, SiteSell) in Ken's Blog | December 14, 2007
Ken’s Blog

Yes, these two concepts, the Internet and Network Marketing, should go together, but instead, most MLMers, or Network Marketers (NM), have not realized the near-infinite networking and lead-generating potential of the Web.

As an NMer, if you want an online presence, you’re required to build a replicated site offered by your MLM company. And then, when the site brings no leads, you’re forced to buy high priced but overused MLM leads that have zero conversion rates.

Then there’s the three foot rule. You’re taught by your upline to speak about your opportunity to everyone within a three foot radius of you — family, friends, complete strangers. This often leads to embarrassment, rejection, and humiliation.

It does not have to be that way.

Instead, you could be building your own online businesses, with MLM as just one of the monetization strategies you use.

You could be building a Web site that generates warm, genuine leads for your opportunity, leads who contact you, asking for more information. You could be growing relationships by offering information instead of “opportunities” and products.

You could free yourself of your company’s restrictions and control your own destiny.

Let’s call this new NM InterNETwork Marketing. Both use the four steps crucial for successful marketing…

Step 1. Recruiting/generating leads/building relationships.
Step 2. Sales conversion.
Step 3. Ongoing consumption or use.
Step 4. Replicating actions and success through downline motivation and training.

But Network Marketing’s history shows that NM is not generating successful marketing. So where do NM and InterNETwork Marketing differ? In Steps 1 and 4.

Step 1. The traditional Network Marketing approach to lead generation is to think up a list of 200 or so people — immediate family, distant family, high school friends you haven’t seen or spoken to for 15 years, co-workers, former co-workers, and on and on. The InterNETwork Marketing approach uses your expertise and knowledge to find the leads for you. For example,…

Build a Web site that talks about how you’ve helped yourself or a family member overcome an illness or lifelong condition. Offer your site’s visitors a solution. As they continue reading, you begin to develop a relationship with them.

Slowly, over the next month or two, a momentum starts to build. You wake up to find one or two warm leads in your inbox each day. Soon, it’s four or five, each one interested in what you’re saying and in what you’re offering.

Step 4. Replicating yourself in the traditional NM world means call after motivational call to each member of your downline, lifting them up when they’re feeling down, and urging them even higher when they’ve had a success.

With InterNETwork Marketing, it’s easy to replicate your actions and success since you can provide specific tools, and instructions for using them effectively, to your downline. By following you step-by-step, they will replicate you.

That’s where SBI!’s strengths enter the picture. By using SBI!’s no-tech-skills-needed tools to build a theme-based content site, and following the step-by-step process, you’re practically guaranteed to have traffic to your site. The site, related to your NM business and its products, works 24/7, generating warm sales and opportunity prospects — people who want to talk to you.

No, you won’t get rich quick. And no, it’s not easy. But then building any genuine, profitable, sustainable business isn’t easy, whether you’re doing it online or off. SBI! makes lead-generating simple, and simply eliminates the pain, rejection and humiliation rife throughout the Network Marketing industry.

The $20,000 InterNETwork Marketing Contest

On December 6, 2007, SiteSell announced the $20,000 InterNETwork Marketing Contest, with a first place award of $10,000. Entry into the contest also includes one year of free coaching from the world-renowned Renegade Network Marketer.

So the contest is actually a free, one year InterNETwork Marketing training program, where Network Marketers will learn together in a spirit of coop-etition.

Instead of paying to learn how to succeed with NM, SiteSell could be paying you! But only if you enter before February 6, 2008.

Click here to read an open letter from the Renegade Network Marketer and me to all Network Marketers, and to learn more about the $20,000 InterNETwork Marketing Contest.

All the best,

Ken Evoy (CEO, SiteSell)
Ken Evoy is the Founder, CEO, and Chairman of the Board of SiteSell Inc. He is the creator of SBI!, SiteSell's comprehensive Web business-building system. Ken is also a successful inventor, author, and emergency physician. He feels strongly that solopreneurs can be empowered by leveraging their income building potential online.
Ken Evoy (CEO, SiteSell)

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