Information and Resources for Solopreneurs

Put Your Blinders On!

Written By: Ken Evoy (CEO, SiteSell) in Ken's Blog | February 13, 2010

Ken’s Blog

One of my favorite jokes is also an excellent teaching tool. It starts with a little old lady calling the police…

“You have to come immediately. There’s a man walking around in his apartment across the street, with all the lights on, stark naked.”

The police rush over. The officer looks across and says…

“Madam, he’s only naked from the waist up.”

She replies…

“No he’s not. Stand on the table. Stand on the table.”

As you go about your day building your business with SBI!, you too may become distracted by other people’s activities or theories or tips. Sometimes, the information can overwhelm or cause you considerable agitation. At its worst, it can put you into a state of “paralysis by analysis.”

What’s the solution?

“Climb down from the table” and put on your SBI! Blinders…

1) Focus on one thing, the one thing that you know best and love — your own island of knowledge.

2) Read and follow the SBI! Action Guide (video or text).

3) Rely on Brainstorm It!. Look only at the data you feel will help you to identify your most profitable keywords. Choose the level of analysis that you can comfortably understand and apply.

4) Do the Big 3

  • Build content. When in doubt about what to do, build content.
  • Build links. When in doubt about what to, create more good links.
  • Monetize! Don’t forget to make money. And then make more.

5) Use the modules in SBI!’s Site Central that fit with your current business
needs. As your business and site mature, include other modules (where

6) And last but not least… Trust SBI! and the C T P M process. You’ll do the right things, all of them, in the right order, as you work through the Action Guide.

All the best,

Ken Evoy (CEO, SiteSell)
Ken Evoy is the Founder, CEO, and Chairman of the Board of SiteSell Inc. He is the creator of SBI!, SiteSell's comprehensive Web business-building system. Ken is also a successful inventor, author, and emergency physician. He feels strongly that solopreneurs can be empowered by leveraging their income building potential online.
Ken Evoy (CEO, SiteSell)

Latest posts by Ken Evoy (CEO, SiteSell) (see all)

Join The Solo Build It! Community

Get the latest in best-practices and advice for your online business. Let each new article be delivered to your Inbox for free.