Network Marketing – Why So Many Fail
It’s been interesting watching the Network Marketing industry try to figure out the Net. You’d think that if any industry could figure out the networking power of the Net fast, it would be this one.
Yes, most Network Marketing companies and their associates do recognize the potential offered by the Net (initially, many predicted it would serve as the ultimate recruitment tool). But they have, in large part, been unsuccessful in generating results of any kind — either as sales, or as leads.
What’s Going Wrong?
Network Marketing corporations are not providing their reps with the correct tools and strategies to attract and win new leads and/or sales on the Net. For example…
They may provide "cookie cutter" Web sites — each one identical to a million others. Big deal, there’s nothing special about each one and the Search Engines ignore them all, compressing identical content out of existence.
They may provide online stores in their name. Great idea, but if it ends there, is it much better than just filling in a form and faxing it?
Some even provide a small number of trained Webmasters who will build a site and maintain it for thousands of dollars per year. What’s the natural instinct of the high-rollers who can afford it? Duplicate the site and give it to their downline. Result? Instant death as the engines kick you out for spamming them with identical content.
There are hundreds of scammy lead-selling companies that sell the same lists of a million leads "for your downline." Hello? Think about that one. These don’t even deserve a second thought, yet they prey on the weak with remarkable success — but only the lead-selling companies make money.
And finally, there are also government issues for Network Marketers to worry about… what you can say and what you can’t say.
In the end, Network Marketers/Reps/Distributors are on their own when it comes to driving traffic to their Web sites, and if they do, little comes from it. Most of these sites are little more than a blatant sales pitch — a page that sells the opportunity and the products, and a page that asks for a name, an address, and a phone number.
Unfortunately, there’s nothing online that annoys surfers more than a blatant sales pitch, especially if it turns out to be an "MLM opportunity." There is a widespread bias against this distribution model, so the approach needs to be a patient, quality, build-a-pipeline one… not a get-rick-quick one.
So, what is the right way to success in Network Marketing?
Find out how SBI! can help you succeed with Network Marketing.