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The #1 Google Mobile-Readiness Resource for Small Businesses and Solopreneurs

Written By: Mike Allton in How Solopreneurs Build Their Business | April 13, 2015

The #1 Google Mobile-Readiness Resource for Small Businesses and Entrepreneurs

As you’ve no doubt heard, Google has taken the unprecedented stance of pre-announcing an algorithm change. On April 21st, Google will more heavily weight the mobile friendliness of your website when serving results to mobile search users.

It’s a topic that has been covered extensively in a number of different places, including this blog, and perspectives put forth have ranged from fear mongering to preaching calm, and everything in between.

The problem, of course, is that we’re talking about Google. While it’s nice that Google said something in advance of the change, the fact remains that very little was actually said. “Significant change” isn’t very specific, and doesn’t help most solopreneurs or small business owners to understand how their website will actually be affected.

To help you come to your own conclusions, we’ve assembled a collection of opinions and perspectives from around the web, calling on trusted resources like Search Engine Land, SEMRush, SEO Round Table, Search Engine Journal, Moz, Stone Temple Consulting and many others.

How To Use This Google Mobile-Readiness Resource

First, if you’re suddenly coming into this information and want to quickly digest what’s going on and what you need to be concerned about, start reviewing the high-level articles immediately. Try to avoid forming your own opinions and conclusions until you’ve read a nice balance of these articles.

Second, as you go through them, we’re using the tool so that you can vote up the articles that you found particularly helpful, as well as mark those that you’ve read. This will help you keep track of the ones that resonated and were helpful, as well as serve as a recommendation engine for other readers.

Finally, if you’ve written or read other resources that aren’t listed, but you think should, feel free to suggest them by adding the URL to the list. All entries will be reviewed for relevancy, and then added shortly thereafter.

You can also embed the whole list or individual entries within your own blog post if you’re writing on the topic and want to refer to the resource.


If you’re concerned about future announcements and algorithm changes from Google, I strongly recommend that you subscribe to our newsletter. In addition to a great series on solopreneurship that will be emailed to you, you will be kept abreast of future changes and developments, as they happen.

Disclaimer: Google and the Google logo are registered trademarks of Google Inc., used with permission.

Mike Allton
Mike is an award-winning blogger, speaker, and author at The Social Media Hat, and Brand Evangelist at Agorapulse where he strengthens relationships with social media educators, influencers and agencies.

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