The thing I enjoy the most about being an online business owner is this: Nobody can take away what I have built with SBI! - John Shank, SBI! member since 2003

SiteSell Presents: How Solopreneurs Use Content

Written By: Mike Allton in How Solopreneurs Build Their Business | February 12, 2016


One of the keys to building a successful online business as a solopreneur is in the content that you create. As you follow the Action Guide through the Solo Build It! (SBI!) process for building a business, it becomes more and more clear how important it is, not just to create more content, but to create the right content.

Which is why I am very pleased to present to you “The Father of Content Marketing” Joe Pulizzi himself and his book, Content Inc..

Within Content Inc., Joe mirrors so much of what is taught with our SBI! process, and provides tremendous insight into a critical point in the development and maturation of a successful online business: The Content Tilt.

In this 30 minute discussion, Joe tells us:

  • How he got started in marketing, and how he formed “Content Marketing Institute” as a solopreneur himself.
  • What the Content Inc. model looks like, and why it’s such a great technique for solopreneurs.
  • What the Sweet Spot is, and some examples from other businesses.
  • What Content Tilt is, and how solopreneurs can stand out from the crowd.

Listen to Joe below. Or, if you prefer, you’ll find the full transcript on page two.

And for those of you who are thinking about how you might use content to create an online business of your own, SiteSell can help!

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Mike Allton
Mike is an award-winning blogger, speaker, and author at The Social Media Hat, and Brand Evangelist at Agorapulse where he strengthens relationships with social media educators, influencers and agencies.

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