Is Publishing an E-zine Worth the Effort?


With all of the noise about blogging, twittering and facebooking nowadays, you would think that everyone has forgotten about e-zines (i.e., e-mailed newsletters). If they have, that’s a mistake.

A quality e-zine lets you revisit your visitors. It reminds them about you, and it gives them reasons to return to your site.… Read more

Want More E-zine Subscribers? Be Valuable!


Publishing an e-zine is a great way to further establish your credibility, build trust and establish a rapport with your audience. Ongoing communication keeps your website in the forefront of your visitor’s mind, ensuring that s/he will return to it time and time again to check your updates and business offerings.… Read more

Make Your Writing Feel Like a Welcoming Handshake


The goal of good writing is to communicate… to build relationships with your audience.

All day long, in your "offline life," you do exactly that. You PREsell yourself. You build your personal "offline brand of one." This is the image that people have of you.… Read more

How To Turn Apprehensive Visitors Into Raving Fans


Your long-term online reputation begins the moment a visitor arrives at your site. Take some time to do an objective review of your site. Are you doing the best you can to please your visitors and establish credibility?

Convert apprehensive visitors into trusting raving fans by paying close attention to this e-business building advice…… Read more

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