The first article in our Network Marketing series discussed why so many network marketers struggle online… because they don't have the right tools and strategies to win new leads and sales.
What Is the Right Way to Success?
Let's talk about who succeeds in Network Marketing offline and then move to a discussion about online success…
Successful offline marketers are extroverted, ebullient people who can approach others easily and naturally introduce them to the opportunities offered by their respective businesses. These folks build large personal networks — they execute what is called the "30 foot rule" effortlessly. (This means that anyone within 30 feet is a potential prospect!) They approach people in bank lines, talk to their seatmates in airplanes, play golf as singles… they network like mad.
Unfortunately, most people can barely approach their own small network of friends and family (what's called the "warm circle of contacts"). They can barely gather enough courage to approach their "warm circle" let alone that "30 foot circle of strangers." And that's a critical reason why most fail.
The key to building significant revenues in Network Marketing is to build your "downline" and to make personal sales… Sales + Downline = Significant Residual Income. Based on this equation, it's easy to see that an extensive network is essential.
So the ambitious extrovert succeeds. But the vast majority fail, for a variety of reasons… fear, lack of opportunity, shyness, etc. Stay-at-home spouses are immediately at a disadvantage — no opportunity to network. And so is any individual who is shy by nature, and/or who finds "hard-selling" crass or offensive (despite real passion for a company's products).
The Internet, though, provides the opportunity to change all that, to turn the tables completely around. The stay-at-home spouse can now have a worldwide circle of contacts! And the shy, soft spoken one? She can speak with a booming voice!
Imagine the scenario where you did not have to tap on someone's shoulder at an airport? Imagine, instead, that strangers from around the world tapped on your shoulder, thanking you for great info and calling you or e-mailing you with questions.
5, 10, 20 leads per day like that. This is perfectly do-able through a theme-based content site, the core concept behind every SBI! site. And best of all… they are calling you. When folks call you, the dynamics are completely reversed. You're the expert. You're the person who shares information. And they are the ones who initiated contact. That's better than the best "diamond" can do… and the extroverted personality probably does not have the patience to build what you can do.
Do you want a real life example of how this works? Then don't miss part 3 of our Network Marketing series.
Find out how SBI! can help you succeed with Network Marketing.