This is a touchy subject, since there are factions out there on the interwebs who will state unequivocally that you should never, ever pay for, say, Facebook Page Likes. They say that it’s unethical and a waste of a money and nothing but a vanity metric.… Read more
These days, businesses who fail to leverage the power of social media, particularly solopreneurs who are pushing with all their might to find momentum for their startup, are missing a golden opportunity.
It’s far too easy to think that you’ll have time to create a presence on social media later, or that you can just focus on Facebook and ignore the other platforms.… Read more
It’s no secret that using a picture is more effective than not using a picture in the content you publish online. You can easily test this statement yourself. Scroll down your Facebook timeline. What stops you as you read down the page?… Read more
By Sheri Frey, SiteSell Professionals
Before you start a social media campaign, it is important to understand that posting to social media as a business is different than what you would do personally. Simple things like creating Twitter posts, Facebook updates and sharing video can seem tricky when you’re acting on behalf of your business.… Read more
Are you thinking that online social media doesn’t make sense for your local business?
John Jantsch, a social media publisher and author of “Duct Tape Marketing,” wants to change your perspective.
This article summarizes John’s strategies for using social media to enhance your offline relationship-building efforts.… Read more