Information and Resources for Solopreneurs
Does the “M” Stage Make You Feel Uncomfortable?


The art of business is for the marketer and the customer to gladly make a profit off each other. Your customer happily parts with time or money in return for whatever you are offering.

Selling something does not put you in the “used car salesman” slot unless you do it badly, meaning that your customer does not make a profit off of what you offer.… Read more

Want to Sell a Product? Focus on Its Benefits


Many businesses that sell a product (or service) mistake its “features” for “benefits” over and over again. Why? Because they design features into the product. They don’t, however, experience the benefits… customers do.

And the customers want the benefits, not the features.… Read more

Monetization Lessons


Apply these SBI! monetization lessons as you grow your online business. Remember “M” (making money online) comes after you have lots of presold targeted traffic… Content arrow Traffic arrow PREsell arrow Monetization.

  • “How can I use this on my website, for my visitors?” Think hard on that question.
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Monetize User-Generated Content with AdSense It!


Content arrow
Traffic arrow
PREsell is the engine that drives successful e-businesses. Not just any content, though. High-quality relevant information, written to please both human visitors and Search Engines alike, is what turns information into income.

And you need lots of content to pull in targeted traffic.… Read more

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