How to Narrow Your Niche and Beat the Big Guys

How to Narrow Your Niche and Beat the Big Guys

By Ken Evoy

There’s no doubt that a narrower niche is better. The Web has become more competitive (i.e., more supply), but there’s also more demand. This means that narrower-niche sites deliver more traffic than they did in the past.

“More demand” only translates if a site gets found.… Read more

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Local Business: How To Choose a Winnable & Profitable Niche, Part 2 of 7

Local Business: How To Choose a Winnable & Profitable Niche, Part 2 of 7

Market research is the first of the four crucial tasks that you need to get right if you want to take your offline business online – for online businesses, this market research manifests as keyword research. Find the best keywords to target for your web pages, make sure they’re aligned with your overall website concept (or niche) and you have the best chance to beat your competitors.… Read more

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