Creating a big snowball requires good snow conditions (slightly sticky), the right start (a tightly-packed ball of snow), the best pathway (right amount of snow, no rocks), effort (lots of bending over and rolling), and patience (a snowball grows incrementally with each roll).… Read more
Facebook Questions is a feature that lets you conduct quick polls with your audience. You select it by clicking on the "Event +" option at the top of your Facebook Page. Enter your question and then provide several answers for your fans to choose from.… Read more
A simple question works extremely well on Facebook. It quickly draws people into the conversation. Add an eye-catching photo to the mix and a thought-provoking question will drive "likes" and comments, as Theresa's combo post demonstrates…
It’s easy to turn almost every personal experience into material for a Facebook post. Whether it’s your daily walk with your dog, a shopping trip, a fun discovery, a conversation with a neighbor, or an activity like river-tubing with friends, as Kelly illustrates below, there is a connection to your business.… Read more
Contrary to what many Facebook marketers will tell you, we find that videos do not perform as well as text posts, or text + photo posts.
Shorter posts tend to perform better so you would think that a quick video offering valuable information would be popular.… Read more