Authentic Storytelling in the Age of AI

Imagine sitting by a roaring fire, listening to a friend share an engaging, heartfelt story. Now imagine that warmth spreading to the readers of your web page or blog post.

Authentic storytelling is a powerful tool that can bring people together, whether they’re in the same room or on the other side of the world.

How Authentic Storytelling in the Age of AI Benefits Your Business

Storytelling enables you to break through the noise and stand out from your competition. By sharing your stories you’ll be able to create an intimate environment where readers feel they’re getting to know the real you.

This leads to increased customer loyalty and repeat business. Your audience will be more likely to choose your products or services over your competitors because they feel a genuine connection with you.

Not only does storytelling help you build stronger relationships with your website visitors, it also positions you as an authority.

As you share your expert knowledge and experiences through stories, you demonstrate the precise experience, expertise, authority, and trustworthiness (E-E-A-T) that Google values. This credible reputation not only satisfies the algorithms but organically attracts more clients, driving your sales and profitability upwards.

Take, for example, my blackwork embroidery patterns. The ideas for these don’t come out of thin air. There’s a story behind the creation of each one. Sharing these stories helps bring the design to life for customers, encouraging them to continue the story for themselves when they stitch it.

Authentic storytelling goes beyond mere words on a page - it allows readers to connect on a deeper level.Click To Tweet

By sharing honest experiences and emotions, we invite our readers to walk a mile in our shoes. This shared journey fosters a bond that goes beyond the typical writer-reader relationship.

How Modern Technologies Help With Storytelling

The rise of generative Artificial Intelligence (GAI) offers an opportunity to revolutionize storytelling. AI can enhance the way we speak to our audience and create website content that truly resonates. If we have the experiences to share, but not the “right” words to use, AI can help us rephrase them and make the story more engaging.

However, there are challenges to overcome. AI lacks emotional experience, often missing out on context and nuances that are crucial for interpreting a story. That’s where we come back in.

AI enhances storytelling by making narratives more engaging, but the human touch remains essential for emotional depth.Click To Tweet

As writers, we can harness the power of AI while imparting our human insights and emotions. It’s a harmonious collaboration.

authentic storytelling in the age of ai

As a writer, I view authentic storytelling as an open conversation, a dialogue that bridges the gap between me and my readers. It’s about being genuine, transparent, and most importantly, truthful.

Authentic storytelling is not just about recounting events; it’s about sharing the raw emotions, the triumphs, the failures, the laughter, and the tears that come with these events. If AI can help me with the basic organization of my writing, then I am willing to work with it to serve my visitor as best as I can.

5 Seconds That Change Everything

One book that influenced my storytelling was “Storyworthy” by Matthew Dicks. Dicks emphasizes the ‘5-second moment’.

He’s referring to a pivotal moment that changes everything in your life. A moment when something impacts what you do, think or feel from then on. This could be a public moment where you achieve a goal, such as winning a medal, or a private one that you have never shared before.

All great stories — whether in a book, movie or real life — tell the story of a 5 second moment in someone’s life. The purpose of the rest of the story is to bring clarity to that moment. When sharing these moments, pare them down to the minimum that gets the message across. Cut out the preamble.

If you’re planning to incorporate authentic storytelling on your site, the book is well worth the read.

Transparency Is Paramount

As AI permeates into storytelling, it’s crucial to uphold transparency. The audience must know when AI is used, and how it influences the story.

While AI can handle routine tasks such as data collection and analysis, the human touch remains irreplaceable in initially creating a truly captivating and emotionally resonant story. This combination of human and AI efforts can enhance the credibility and trustworthiness of a story.

Stories become magic when we blend the wizardry of AI with the heartbeats of human experience.Click To Tweet

AI can also boost storytelling by refining the wording and presentation of the text. It can generate clear, concise and grammatically correct narratives, thus making stories more compelling and relatable.

Writing in Collaboration With AI

Sometimes when we write about the events in our lives, we tend to get carried away. We add unnecessary details, go off on tangents, and lose our readers in the process.

What we want to do is focus on the essential story, that “5 second moment” that truly matters. We want to create a powerful connection with our readers and draw them into our story, making them feel like they’re right there with us, experiencing every emotion and sensation.

To investigate the power of AI I did an experiment.

I quickly jotted down a story from my own life and then asked Tai, SBI!”s AI business building and writing assistant, to rewrite it “to be clear and concise, yet engaging”. The results are below…

The Story in My Own Words

When I was 8, I had been looking forward to my summer vacation with my grandparents. It would be just me and them, my younger sister being too young to join in. We were camping in a trailer tent, a new experience for me.

The New Forest was full of ponies, and I couldn’t resist following where they went, admiring their wildness yet familiarity. My grandparents couldn’t keep up and trailed along behind.

After a while I looked back and they weren’t in sight! I was alone! I panicked and started crying. I was lost on the moor.

Of course they weren’t far away and eventually found me, sitting on the ground in a flood of tears. But I never forgot that moment. Even now I will mentally photograph landmarks when somewhere new to ensure I can find my way back.

How I use authentic storytelling in the age of AI
Dartmoor pony by Carol Leather, from a more recent vacation (I still love ponies)

My Story as Told by AI

Have you ever had a moment where you felt lost and alone? I remember one summer vacation when I was 8 years old, camping with my grandparents in the beautiful New Forest. It was just the three of us, and I was so excited for this special time together. The forest was filled with wild ponies, and I couldn’t help but be captivated by their freedom and beauty.

But one day, as I followed the ponies, I looked back and realized that my grandparents were no longer in sight. Panic washed over me, and I found myself crying and feeling completely lost on the moor. It was a scary moment for me as a young child, but my grandparents soon found me, sitting on the ground, tears streaming down my face.

That experience has stayed with me all these years, and it’s taught me a valuable lesson about the importance of finding my way back. Whether it’s in the physical sense, like mentally photographing landmarks, or in the metaphorical sense, like finding our path in life, having a sense of direction is crucial.

Comparing the Stories

Both versions of the story have their strengths. My personal account brings a sense of authenticity and a direct connection to my emotions at that moment. On the other hand, the AI’s retelling adds a touch of universality, making the story relatable to a wider audience.

So, which storyteller takes the prize? Well, it’s up to you to decide! Both versions have their merits, and ultimately it comes down to personal preference. If I were to use this story on my nature walks site I would probably combine the two versions.

What matters most is the power of storytelling itself and the emotions it evokes within us.

By incorporating authentic storytelling techniques into our writing, we can convey our messages more effectively. By placing our readers in the heart of our stories, we can foster empathy and understanding, making our messages more resonant and impactful.

Authentic Storytelling in the Age of AI: A Look Ahead

While AI can enhance accuracy and efficiency, the human touch is crucial for emotional depth and understanding context. Looking ahead, as AI technology continues to advance, its role in storytelling will likely become even more significant, helping to captivate audiences with more immersive and engaging narratives.

AI is the paintbrush, but the storyteller remains the artist, infusing every stroke with the colors of humanity.Click To Tweet

I encourage you to embrace authentic storytelling in the age of AI. Share your experiences, your emotions, your truth, and watch as your bond with your readers grows stronger than ever.

Authentic Storytelling in the Age of AI
Carol Leather

Carol Leather

Carol Leather is head of content at SiteSell. She started her first successful online business,, with Solo Build It! in 2006 and it's still going strong. She loves photographing and drawing wildlife. She shares her walks in the English countryside on her new site When she is not busy with all the above, she works on her two art sites! All using Solo Build It!, of course.