The thing I enjoy the most about being an online business owner is this: Nobody can take away what I have built with SBI! - John Shank, SBI! member since 2003

Stuck for a Good Business Idea? Just Add Water!

Stuck for a Good Business Idea? Just Add Water!

Great ideas for an online business are everywhere. Your head’s full of them right now…

Everything that has ever happened to you, good or bad, is a possible seed for a business… especially the bad. Just add water and watch them grow!

Steve Jobs “Connect the dots”…

Think of each experience in your life as a dot. Problems. Things you do over and over. What you’ve learned at school, on the streets, with a hobby. You get the idea — each is a dot.

Steve Jobs used to refer to getting ideas as connecting those dots…

“You have to trust that the dots will somehow connect in your future.”

Natural Disaster Connects 2 Business Idea “Dots”

In 2004, back-to-back hurricanes left Susan and her family without power for weeks. Fresh food spoiled fast. Susan’s experience was one heck of a big dot!

It takes two dots to connect, though. Susan’s second dot occurred later. She heard Glenn Beck talk about how his family had stored dehydrated food in their basement for emergencies.  

Eureka! ⚡️

Easy Food Dehydrating was born. After a period of early growth followed by a downslide due to major changes at Google (Panda and Penguin), traffic has steadily grown since mid-2013, soaring way past her previous “pre-P&P” best.

Her traffic numbers put her well inside the Top 0.5% of all websites for traffic! No mean feat for someone who connected 2 dots after a hurricane.

SEMrush Graph

However you monetize, income will be proportional to traffic. Add in a wide range of products and one thing is clear… there’s gold in “them thar dots.”

Many years ago, someone wrote the following to one of our advisors

This all sounds great, but what type of niche content could I possibly write? It’s hopeless.  I’ve been 1) stuck at home for years because 2) I have to take care of 2 invalid parents.”

You may see the 2 dots now that we’re writing about it. But this woman could not see that being “stuck at home” was an advantage — lots of time to work on an online business. Nor did she see the incredible wealth of knowledge/experience that she had accumulated, practical information that other boomers with aging parents would want desperately!

Dots often hide right under your nose!

Bottom Line Takeaway?

Everyone has dots, loads of them. Some are so obvious, it takes others to see them. Connect the dots to start your very own business… some combination of life/job, hobbies, expertise from the job, random events you may experience or read about, etc.

Whatever it is, please understand two things…

  1. It doesn’t have to be big or important or sexy to turn into a great business. Solopreneurs can profitably work narrow, winnable niches.
  2. The idea is planted in your fertile mind right now (along with many others). Just add the “water” of time and thought. Jot down everything you’ve done, know, experienced, whether good or bad (especially the bad — great business ideas often start with pain).

Inspired by Susan’s story? Learn more about how she made it as a solopreneur here.

Bonus Tip: If you’re still stuck for that eureka moment (or even if you’re not!), give SBI! a try. This all-in-one business-building solution even includes idea-getting brainstorming software and techniques to stimulate profitable, freedom-generating ideas. From idea to monetization, it’s all you’ll ever need to succeed.

Ken Evoy (CEO, SiteSell)
Ken Evoy is the Founder, CEO, and Chairman of the Board of SiteSell Inc. He is the creator of SBI!, SiteSell's comprehensive Web business-building system. Ken is also a successful inventor, author, and emergency physician. He feels strongly that solopreneurs can be empowered by leveraging their income building potential online.
Ken Evoy (CEO, SiteSell)

Latest posts by Ken Evoy (CEO, SiteSell) (see all)

  • Thank you, Ken for putting together an all-in-one system to create an online business. I understand SBI! is a wonderful collection of tools complete and capable in all sense to help one establish an online business. The only thing one has to come up with is Idea! And with this article, you hit the spot.

  • Susan Gast

    Hey there Ken, thanks for the mention … yep, those darned hurricanes zap many of us, not to mention Anguilla. Let’s hope next year is hurricane-free. Cheers, Susan – Easy Food Dehydrating

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