The thing I enjoy the most about being an online business owner is this: Nobody can take away what I have built with SBI! - John Shank, SBI! member since 2003

How Do Solopreneurs Really Do at Squarespace? An In-Depth Look

Written By: Mike Allton in How Solopreneurs Build Their Business | April 17, 2018

How Do Solopreneurs Really Do at Squarespace? An In-Depth Look

“You have to fine tune your ideas and focus in order to make everything work. You can’t do everything and be everything all at once.”Peg Fitzpatrick

Congratulations! You have an idea for a new web-based business… what do you do now?

How do you figure out everything you need to do to bring your idea to life, while simultaneously navigating all of the rocks and waves that threaten to capsize your ship?

Our friend Peg Fitzpatrick’s advice is spot on: you can’t do and be everything. However, isn’t that exactly what solopreneurs do/are?

Yes, the person who “does it all” could be the definition of “solopreneur.” It also explains the extremely high failure rates (see our State of Solopreneurship article).

How Do You Maximize Your Chance of Success?

The only solution is to focus on what you know best, your niche. Find a partner who can not only take you through the learning curve (the right way) but can also offer a platform that minimizes the “to do” time of all the tasks you must master.

Focusing on a niche that you can master helps you tailor a winnable business. All you need is a platform to help you get there.

There are loads of them, too…

  • Hosting services that offer site-building software (e.g., 1&1, GoDaddy)
  • Site-builders that include hosting (e.g., Wix, SquareSpace)
  • WordPress, which has grown so large that it falls into its own category!

The State of Solopreneurship, and a series of studies that determined how solopreneurs really do, showed a reality that is seriously out of sync with the marketing hype all around us. The problem?

Few solopreneurs get the right help they need, in the right order, in a way they can execute and win. For example…

  • How do you choose a niche and fine tune your ideas?
  • How do you even know whether your idea is a good one?
  • What content will you create and how will it get found?
  • How do you build a following? And so on…

There are tons of critical decision points. One wrong choice, especially in the early stages, will make the difference between clear sailing and crash-and-sink. Mastering the process (one that works!), on the other hand, leads you to a life of profitable passion.

You need the help of a trusted advisor to guide your solo ship safely to the port of success. That raises the obvious question: Are there tools or platforms out there that can help guide you safely?

And that, in turn, brings us to the obvious answer: Yes, there are… Way too many, promising way too much.

How do you know who delivers the goods (i.e., success)? Up until now, it hasn’t been easy. Marketing hype (everything from Super Bowl ads to rampant fake reviews) leads solopreneurs to choosing products with low rates of success.

You get lost in comparison charts, unproven claims, and on and on. Well, in this series of studies, there are only facts. And if anyone (including the owners of the products that were studied) don’t believe them, they could repeat the exact same studies and publish those results.

That fact brings us to this fifth and final study of its kind. It (and the 4 earlier ones) compare actual hard-data results. There’s no room for opinion, marketing hype or promise. There’s only one question, and it’s the only question that matters to the serious solopreneur…

Who Delivers the Highest Rate of Success?

The State of Solopreneurship studies use rigorous, objective analysis to determine the levels of solopreneur success at Wealthy Affiliate, GoDaddy, Wix, and WordPress vs. Solo Build It! (SBI!).

KEY POINT: Some readers may doubt these studies since they appear on the site that offers the SBI! platform. And that’s a fair point…

It’s natural to doubt the claims of any company and its affiliates. In fact, fake reviews in the “solopreneur/make-money/online-business” space are at such epic levels that, up until now, there has been no way to know who’s best.

Believing the marketing has been the downfall of most solopreneurs. Reading a fake review, especially the smart reviews, the sophisticated ones that pretend to be objective, many don’t realize that those reviews are just marketing, too!

So who really is best?

That question, sparked by the tons of fake reviews about SBI!, gave us an idea. Study actual performance. After all, the results are all out there on the Web. The studies gather those results and compare the platforms. So… who’s best?

Before we can answer that, we have to define “best product” in a way that matters to solopreneurs. Cutting through all the marketing, solopreneurs are looking for the answer to this question…

Which product gives me the highest chance to succeed at my online business?

“Best” is “highest chance to succeed.” That leads us to the final question…

What is success?

“Online solopreneur success is all about reaching a target income level by doing something I love.

“Target income level” varies according to circumstances. The “how” varies, too, but building a niche-based content site, based on a niche that you know and love, is the most doable, repeatable process.

And that’s why we studied the 5 different ways to go about building a profitable web-based business. They objectively measure results of all five platforms. These studies are the only source of hard facts on solopreneur success. The reason for that?

No one wants you to know the true track records — they’re dismal.

If anyone does not believe that (including the platforms tested), run the studies again. Follow the simple methodology…

  1. Randomly select apples-to-apples sites from each platform.
  2. Measure their traffic levels, using 3 objective metrics tools.
  3. Tabulate the results.

They’ll get the same results. They show that SBI! performs 33X better at delivering high-traffic sites than one platform, and over 100X better vs. another.

SIDEBAR: Ironically, the 33X result is for a product that affiliates have written hundreds, if not thousands, of “our product is #1” fake reviews. It’s a compelling example of how easy it is to be fooled.

Just to be clear about the meaning of “33X“…

That “X” means “times” and not “%.” For example, if a platform had 10 sites in a certain high-traffic range, SBI! would have 330!

Don’t confuse “X” with percent (%). If SBI! were 33% better, that in itself would be significant (133 sites compared to 100, say). The magnitude of the difference surprised even us!

Bottom line: These studies are highly significant, trustable (DIY to check) and show a staggering, factual superiority of SBI!.

Looking at this from a higher perspective, these studies also serve to show you the sorry state of solopreneurship in current times. How well are solopreneurs actually doing overall? In a word…

Not.

And that’s a shame because the super-high failure rates are totally avoidable if you use the right platform to build your business.

Widening the Solopreneur Profile

This study analyzes how well solopreneurs do with Squarespace. It also deepens our general understanding of solopreneur results.

Important: Like the previous studies, this one also outlines the methodology in enough detail that anyone can perform the study to check the accuracy of the results. We have discussed at length why this is so important, but in a nutshell it’s this…

Companies that market products to solopreneurs spend plenty of time promoting their features and benefits, but put little effort into proving success.

Success, though, is the only outcome that matters to the solopreneur. While Solo Build It! has long shown and proven its high rate of online business success, no one else has.

Now, these studies take it a big step further. They are the first to provide head-to-head success rates and levels.

Given the amount of over-hyped and unproven claims in this space, you should insist upon objective, rigorous and reproducible studies that reveal actual success rates.

Doing that cuts through all marketing and gets straight to the bottom line: success rates and levels. You get an unbiased look at how often, and how high, each platform performs.

Let’s get into the methodology and results specific to this study.

The Study: How Do Squarespace Users Perform?

What Is Squarespace?

Squarespace offers two main packages (after a free trial):

A Personal package costs $16 a month for “a beautiful, simple website” — or a Business package that costs $26 a month that is “perfect for businesses of all sizes.”

The packages include domain name, hosting, a website builder with attractive templates, and the ability to create unlimited content.

The business package also includes eCommerce, pop-ups, the ability to completely customize templates, and additional premium options.

There are also additional Online Store packages that, presumably, are for businesses that already have traffic and more than a few products.

The study asks 2 questions:

  1. How successful are solopreneurs who use Squarespace as their website builder? The answer will help round out the typical solopreneur experience, too.
  2. How do these results compare to the suite of services included within Solo Build It! (C T P M, step-by-step process and training, domain name registration, hosting, website builder, ongoing education and auto-updating, tools, community)?

Let’s proceed to the study, its data, then the analysis.

Squarespace Data and Analysis

According to BuiltWith.com, there are 1.4 million websites that are built with Squarespace.

The study randomly selected 10,000 sites from this total. Our previous studies have shown that this sample size reflects an accurate picture of the entire Squarespace customer base.

We further refined the parameters in order to ensure a completely fair comparison by:

  • Eliminating parked domain names, sites “under construction,” sites that have no content, etc.
  • Selecting sites that have a home page and at least five links to internal pages on the same domain name.

We call the survivors of these criteria “Real Effort” sites. The study’s selection process used these criteria to choose 10,000 random Real Effort sites.

We use the term Real Effort to designate websites that have a certain level of site-building effort. We do this to make the comparison of SBI! to Squarespace more apples-to-apples. We want to compare SBI! sites to those done by solopreneurs who really gave it a shot using another sitebuilder.

Filtering out “non-effort” sites yielded the first surprising result…

We had to parse through 20,828 Squarespace domain names just to find 10,000 Real Effort websites. In other words, only 48% of Squarespace websites fulfill the Real Effort definition.

As a comparison, GoDaddy and Wix were at 5% vs. SBI!’s 10,000 Real Effort site percentage of 92%.

Conclusion so far?

Squarespace users seem more serious than Wix users. GoDaddy users often put up many sites, putting serious effort into few (or none). But Solo Build It! members get started more effectively, likely due to the clear, step-by-step Action Guide. That focuses them on their one best business idea.

They advance through the early steps significantly better. While there are more conclusions to come, it’s hard to underestimate the importance of this finding…

Effective early progress is one of the most important online success factors.

“When working on your own, you need to keep updated constantly about what’s new in your industry, what’s trending, etc… which consumes a considerable amount of time that could otherwise be spent in other tasks.”Antonio Calero

Squarespace Site Distribution

We conducted a manual review of 500 randomly selected Real Effort Squarespace websites (out of the 10,000) to double-check whether this filter had selected similar populations for comparison with SBI!.

The review confirmed that. It showed this distribution:

  • 436 solopreneur content sites (blogs, infopreneurs, etc.)
  • 35 service sites (lawyers, dentists, service sellers, etc.)
  • 19 local sites (local restaurants, schools, etc.)
  • 7 online stores (small to medium retailers)
  • 3 junk sites (sites with poor content / little real effort)

This filtering process successfully narrowed the study’s focus to legitimate, business-oriented websites. Some exceeded “solopreneur” size and scope (i.e., larger companies), but we accept that and other skews in favor of Squarespace in order to keep the study simple and reproducible. So, if anything, the study is biased in Squarespace’s favor, all the more so because of the “early filter” that weeds out more than half of their sites.

Armed with a sufficient “apples-to-apples” sample of active websites from Squarespace, we were ready to compare them against online businesses built by solopreneurs using Solo Build It!.

In order to evaluate actual traffic of sites, we used 3 industry standard providers of reliable competitive information about websites (Alexa, SimilarWeb and SEMrush). Here is a detailed explanation of why we use these three services.

Squarespace vs. Solo Build It! — The Results

We’ll review how Squarespace and Solo Build It! Real Effort websites performed for each of the three traffic metric tools. First, we summarize the overall results:

  1. SBI! websites are 32.5 times (32.5X) more likely to achieve “Outstanding – Excellent” levels of traffic than Squarespace.

    “Outstanding – Excellent” is defined as being among the top 1,000,000 sites on the Internet (<1M at Alexa, SimilarWeb).

  2. SBI! websites are 5.2 times (5.2X) more likely to achieve “Medium” levels of traffic than Squarespace.

    “Medium” level of traffic is defined as websites having traffic that places them among the top one million to ten million websites (1M – 10M at Alexa and SimilarWeb).

  3. 75.4% of Squarespace Real Effort websites are Invisible. Solo Build It!’s “Invisible” rate is only 40%.

    “Poor to Invisible” is the lowest traffic category. Squarespace nearly doubles Solo Build It!’s lowest traffic range (called “Invisible,” these sites get no detectable traffic).

Now let’s break these numbers down according to each of the three tools, and each of the three levels of performance, for a closer look.

Results – Alexa

First, let’s look across the entire range of website traffic according to Alexa. The Alexa ranking ranges appear on one axis and the percentage of sites in each of those ranges on the other axis.

The bars on the chart below indicate, of the combined total number of websites that fall within each range, what percentage are Squarespace (red) and what percentage are Solo Build It! (blue).

Entire range of website traffic according to  Alexa

Note: The lowest Alexa numbers (rankings) have the highest traffic. For example, #1 (Google.com) has the most traffic, so would be included in the 1 to 100K range. Traffic decreases as the ranking ranges get larger (i.e., increasing Alexa ranking reflects decreasing traffic).

A clear pattern emerges at the highest traffic levels (rankings of 1 to 1,000,000). Solo Build It! massively outperforms Squarespace at each of the high-traffic ranges…

For example, within the best possible Alexa range, 1 – 100K, there are 23 Solo Build It! websites and 0 Squarespace websites — 100% SBI! (23/23) and 0% Squarespace (0/23).

This continues until we reach the Alexa ranking range of 1M – 2M (the higher traffic end of “Medium”). From 1M – 2M until 9M – 10M (“Medium” ranges), SBI! continues to outperform. The gap narrows at a fairly steady rate along these ranges until we reach the “Poor to Invisible” ranges.

As we approach “Poor to Invisible,” the gap narrows, with the percentage of low-traffic SBI! sites decreasing rapidly, while increasing with Squarespace.

Interestingly, the proportions intersect at the second worst range, same as our previous studies. From that point on, Squarespace results deteriorate quickly, shooting past SBI! to dominate the Invisible range.

Next, let’s look at the total number of sites that fall within each of the three major categories of traffic (Outstanding – Excellent, Medium, Poor to Invisible).

Count of websites vs. Alexa Traffic rank of 1 – 1M “Outstanding – Excellent”

Count of websites vs. Alexa Traffic rank of 1 - 1M "Outstanding - Excellent"
Solo Build It! sites are 26.49X more likely to achieve these traffic levels.

Count of websites vs. Alexa Traffic rank of 1M – 10M “Medium”

Count of websites vs. Alexa Traffic rank of 1M - 10M "Medium"
Solo Build It! sites are 3.92X more likely to achieve these traffic levels.

We see the same pattern….

The ratio of SBI! to Squarespace effectiveness is highest at 1-2M (the highest “Medium” range), leveling out at the lower levels of 7-10M. The consistency is striking, with an obvious conclusion…

The SBIer has higher odds of success, and those ratios are highest for the best results. The difference narrows until we reach poor results, which is where the majority of Squarespace sites reside.

In short — SBI! dominates at producing big winners, with Squarespace dominating the Invisible range.

We can see the continuation of this pattern in the “Poor to Invisible” ranges, where Squarespace surpasses SBI! in delivering poor results. The worse the result, the more Squarespace “dominates,” as shown here:

Count of websites vs. Alexa Traffic rank of 10M – 20M+ “Poor to Invisible”

Count of websites vs. Alexa Traffic rank of 10M - 20M+ "Poor to Invisible"
Squarespace sites are 1.51X more likely to achieve these poor traffic levels.

Results – SimilarWeb

Here’s how the spectrum of websites ranks according to SimilarWeb:

Spectrum of websites ranks according to SimilarWeb

Like Alexa, SimilarWeb ranking starts with #1 at the top and goes “down” from there. As you move through the chart, the SimilarWeb rank increases, reflecting sites that get less and less traffic.

The chart indicates, of the combined total number of websites that fall within each range, what percentage are Squarespace and what percentage are Solo Build It!.

For example, within the best possible SimilarWeb range, 0 – 100K, we found 18 Solo Build It! websites and 0 Squarespace websites that fit our criterion for Real Effort. That equates again to 100% Solo Build It! (18 websites out of 18 total) and 0% Squarespace (0 out of 18).

Next, let’s look at the total number of sites that fall within each of the three major categories of traffic (Outstanding – Excellent, Medium, Poor – Invisible).

Important: Note the identical patterns in the SimilarWeb and Alexa results. This is a strong confirmation because the Alexa and SimilarWeb systems generate their metrics differently.

Count of websites vs. SimilarWeb Traffic rank of 1 – 1M “Outstanding – Excellent”

Count of websites vs. SimilarWeb Traffic rank of 1 - 1M "Outstanding - Excellent"
Solo Build It! sites are 50.52X more likely to achieve these traffic levels.

This is comparable to the Alexa multiple. While the overall chart results ramp up for SBI! sites, it remains relatively flat for Squarespace sites. Only Solo Build It! delivers this level of results at this rate.

Count of websites vs. SimilarWeb Traffic rank of 1M – 10M “Medium”

Count of websites vs. SimilarWeb Traffic rank of 1M - 10M "Medium"
Solo Build It! sites are 7.09X more likely to achieve these traffic levels.

Count of websites vs. SimilarWeb Traffic rank of 10M – 30M+ “Poor to Invisible”

Count of websites vs. SimilarWeb Traffic rank of 10M - 30M+ "Poor to Invisible"
Squarespace sites are 1.47X more likely to achieve these poor traffic levels.

Results – SEMrush

Finally, here’s how the spectrum of websites ranks according to SEMrush:

Spectrum of websites ranks according to SEMrush

SEMrush presents absolute traffic counts, not “traffic ranking” (as Alexa and SimilarWeb do). So 0 means no organic search traffic.

SEMrush provides an extra valuable insight. Its results are specifically for search traffic. Search accounts for most of the traffic for the majority of solopreneur sites, which means this tool gives us an important insight into the effectiveness of sites to rank organically.

The chart indicates, of the combined total number of websites that fall within each range, what percentage are Squarespace and what percentage are Solo Build It!.

For example, within one of the highest possible SEMrush ranges, 60K – 70K, we found 11 Solo Build It! websites and 1 Squarespace website that fit our criterion for Real Effort. That equates to 92% Solo Build It! (11 websites out of 12 total) and 8% Squarespace (1 out of 12).

You can see how SBI! (blue) dominates at the high-traffic portion of the chart while Squarespace (red) takes an increasingly larger share as traffic decreases.

Note: In our Wealthy Affiliate study, we performed an analysis that correlated SEMrush organic search traffic numbers to Alexa’s and SimilarWeb’s traffic ranking…

  1. SEMrush traffic of greater than 5,000 was the equivalent of being in the Top 1M sites (“Outstanding to Excellent”)
  2. 100-5,000 was equivalent to “Medium” (1M – 10M)
  3. 0-100 was equivalent to “Poor to Invisible.” (>10M).

Considering the SEMrush numbers in this way helps you see the same patterns in SEMrush as in Alexa and SimilarWeb.

Now, let’s look at the total number of sites that fall within each of the three major categories of traffic (Outstanding – Excellent, Medium, Poor to Invisible).

Count of websites vs. SEMrush Organic Traffic of 5,000 – 400K+ “Outstanding – Excellent”

Count of websites vs. SEMrush Organic Traffic of 5,000 - 400K+ "Outstanding - Excellent"
Solo Build It! sites are 20.48X more likely to achieve these traffic levels.

Count of websites vs. SEMrush Organic Traffic of 100 – 5,000 “Medium”

Count of websites vs. SEMrush Organic Traffic of 100 - 5,000 "Medium"
Solo Build It! sites are 4.52X more likely to achieve these traffic levels.

Count of websites vs. SEMrush Organic Traffic of 0 – 100 “Invisible to Poor”

Count of websites vs. SEMrush Organic Traffic of 0 - 100 "Invisible to Poor"
Squarespace sites are 1.50X more likely to achieve these poor traffic levels.

Final Analysis

Now that we’ve taken a deep dive into the data, let’s come back up for some air. The data (averages of all 3 traffic metrics) shows, in a few different ways, that online businesses started with Solo Build It! get more traffic than those built with Squarespace.

Let’s revisit the conclusions (average of Alexa, SimilarWeb and SEMrush) that we shared earlier:

  1. SBI! websites are 32.5 times (32.5X) more likely to achieve “Outstanding – Excellent” levels of traffic than Squarespace.

    “Outstanding – Excellent” is defined as being among the top one million websites on the Internet (<1M at Alexa and SimilarWeb).

  2. SBI! websites are 5.2 times (5.2X) more likely to achieve “Medium” levels of traffic than Squarespace.

    “Medium” level of traffic is defined as websites having traffic that places them among the top one million to ten million websites (1M – 10M at Alexa and SimilarWeb)

  3. 75.4% of Squarespace Real Effort websites are Invisible. Solo Build It!’s “Invisible” rate is only 40%.

    “Poor to Invisible” is the lowest traffic category. Squarespace “beats” Solo Build It! in the lowest traffic range within this category (called “Invisible,” these sites get no detectable traffic).

You are 32.5X more likely to develop a high-traffic site with Solo Build it! than with Squarespace, and 5.2X for a medium-traffic site.

Whether you monetize passively (where you really need high traffic to earn well) or actively…

More targeted traffic = more income = success.

Final Thoughts on the Choice Facing Solopreneurs

This study of Squarespace has once again confirmed what we suspected, as well as added to the abundance of overwhelming data showing just how poor a solopreneur’s set of choices really is.

Not only do Solo Build It! users outperform Squarespace in every category that matters, the same was true for WordPress, Wix, GoDaddy and Wealthy Affiliate.

Each of the numbers below represents the rate at which Solo Build It! outperforms that particular platform, using one of the three tools, at the highest performing level.

Solo Build It! Performance
The rate at which SBI! is superior to each platform at the highest level of traffic.

Ranked according to the average of the results, Solo Build It! users are:

  1. 9.1X more likely to succeed than those using WordPress
  2. 10.1X more likely to succeed than those using GoDaddy
  3. 32.5X more likely to succeed than those using Squarespace
  4. 33.3X more likely to succeed than those using Wealthy Affiliate
  5. 116X more likely to succeed than those using Wix

WordPress and GoDaddy users come closest to SBIers, with SBI! being “only” 9X and 10X more effective, respectively. These solopreneurs use full FTP hosting, so are likely more experienced than those who use Wix, Squarespace or Wealthy Affiliate.

However, they have likely picked up much bad advice along the way. Many SBIers come to SBI! after failing with other systems and succeed for the very first time. The combination of process, tools, auto-updating, community and support makes all the difference.

The difference really is as simple as that…

Folks who choose those other platforms still have to figure out everything on their own, including a winning process, which is one of the biggest reasons why Solo Build It! gets much better results.

SBI! is an all-in-one package of step-by-step process, software tools, comprehensive guidance, 24/7 support and “auto-updating” that enables solopreneurs to build profitable online businesses.

The Action Guide provides the step-by-step for executing SBI!’s core process. That process has evolved over 15 years but remains based on the concept of Content Traffic PREsell Monetize (C T P M), automatically updated for significant new changes.

The beauty of C T P M is its simplicity and its evergreen nature. The core business concepts are universal to all businesses. They were valid 500 years ago and will remain valid during these fast changing times.

C T P M is so simple and flexible that it easily integrates major changes as the Internet evolves. Therefore, as search engines become more sophisticated, as social media became important and mobile grew, SBI! just kept improving.

The Internet continues to grow more complex. We expect the SBIer advantage to increase, not just due to the approach, but also because we constantly simplify and update what’s important.

And that brings us back to the beginning of this. Solopreneurs do it all. You don’t have time to “keep up” and “figure it all out.” You focus on your niche and building your business. SBI! does all the rest…

It makes sense that a service like Squarespace would pale in comparison. It offers some great tools and services, but none of the other essential aspects — in particular, the process and the guidance — that help Solo Build It! members achieve so much.

This helps SBIers save an enormous amount of “figure it out” time. Solopreneurs, by definition, have a limited amount of time to invest. They have no time to read extensively (to learn and keep up), for trial and error, nor to make mistakes.

The Value of Time

Time is the solopreneur’s biggest enemy. SBI! optimizes its use, giving the SBIer a significant edge over other solopreneurs. Saving time enables SBIers to focus 100% on building their business.

We have also seen how SBI! is especially strong at growing search engine traffic. However, we focus very little on the details of SEO. The concepts of site-building deliver high search traffic, naturally. Once again, it’s the process (and the deep understanding of it), not the tools, that accounts for the results.

SIDEBAR: If you search for reviews on SBI!, you’ll find loads of fake reviews by Wealthy Affiliate users who claim WA is #1. They offer no proof. A few of these reviews are bound to rank highly due to the sheer volume of fake reviews, and their teams of “you comment on mine and I’ll comment on yours.”

You’ll also find trolls who flat-out lie about SBI!, making up all manner of claims. We used to debate these folks, but they’d just ignore the rebuttals and make 10 more wacky claims.

It bothers us that solopreneurs who are serious enough to search for reviews should find these and get fooled. More on that here.

Now, though, there’s no need to debate.

If those reviews were correct, we would not be able to deliver results like this. “Curiously,” these other platforms totally avoid discussing these studies like the plague. Surely some have done the studies for themselves. None report on that, though. And now you know why!

These studies also show, dramatically, that the big claims and marketing techniques may be sexy, but they will not help you succeed.

You need more than Squarespace’s promise of “a simple, beautiful website.” And their Super Bowl ad with famous actors like Keanu Reeves will not help. Build a real online business that generates traffic and revenue — it’s all about passion, hard work, and a solid process.

That, together with all the tools, auto-updating and a strong community is how and why you’ll do so well with SBI!.

We’re thrilled with the success that so many of our customers achieve. Those numbers translate into real people. Read these real-life success stories to see what we mean.

It’s more important than ever to help everyday people cut through intense and contradictory noise so that they can focus their time and energy on what’s important — becoming extraordinary.

But what if you’re one of the tens of thousands of would-be solopreneurs who haven’t yet joined Solo Build It!? You have a critical decision to make.

Do you want to start a new online business? Have you been tempted by celebrities or Super Bowl commercials talking about how “it’s easy” to start a website?

It’s critical to remember this:

You’re not starting a website. You’re starting an online business.

There’s a world of difference between the two.

You need more than a shiny site builder.

You need more than a promise to have your site up in 5 minutes.

You need more than detailed hosting specs and tool features. Benefits such as “unlimited domain names” are hype — one serious business is all that most people ever need or have time for. When solopreneurs succeed, they need to hire more people to accelerate business growth, not create more websites! And yes, we cover that topic, too.

Bottom Line? You need and deserve more than “being sold.”

You need to be able to see the real differences between platforms — data-supported results.

Who cares which one offers more domain names or storage space? Which one offers proven processes that are going to help you succeed?

You need to have access to real reviews and real proof from real people about a company’s track record of success.

Not more marketing hype and fake affiliate claims.

You need a business-building platform and a partner that’s going to do everything possible to help you save your most precious commodity…

Time.

We mentioned this earlier, but it’s worth exploring further…

Time is the ever-growing challenge facing solopreneurs today. Content Shock is simply another symptom, right alongside Social Media Overload and News Fatigue.

We bring you only the small number of important changes that will help grow your business. This ongoing auto-updating is critical…

Countless voices scream to snag some of your precious minutes. You cannot afford to waste time on anything less than the proven best.

If you’re serious about creating an online business based on your knowledge and passions, one that offers real opportunities for online business success…

The State of Solopreneurship?

We have now completed five rigorous studies comparing our product to other comparable platforms — something no one else has endeavored to do even once. Sadly, a clear pattern of failure has emerged.

The head-to-head studies, when taken together, start to give us an estimate of how poorly solopreneurs do in general. The answer is that the true status is poor, but the odds of success can be multiplied by up to 116X with SBI!.

The “solopreneur industry” creates a rosy picture that’s not supported by actual results. We hope that serious companies see this and pick up the pieces and dedicate themselves to truly helping you succeed.

If you insist, they will. If that happens, we’ll enter a new era for solopreneurs — one that fulfills the promise of the Internet.

Yes, that means we’ll see our first serious competition for Solo Build It!. We not only believe in solopreneurs and what they can achieve through online business success, we know that there’s lots of room for way more folks to succeed. In short…

We welcome anything that helps more solopreneurs take advantage of this unique time in history, when the individual can seize control of his/her life by starting a business with so little risk.

LET'S COMPARE!
Wix / GoDaddy / Wealthy Affiliate / WordPress / Squarespace vs. Solo Build It!

As we complete each study, it's helpful to compare the results to all previous studies as there are new conclusions that can be reached.

For reference, here are the key charts:

Wix - Percent of Total Real Effort - Alexa Rank Ranges
View the whole Wix Study.
GoDaddy - Percent Real Effort - Alexa Rank Ranges
View the whole GoDaddy Study.

Wealthy Affiliate - Percent Real Effort - Alexa Rank Ranges
View the whole Wealthy Affiliate Study.
WordPress - Percent Real Effort - Alexa Rank Ranges
View the whole WordPress Study.
Squarespace - Percent Real Effort - Alexa Rank Ranges
View the whole Squarespace Study (you are here).

These comparisons detail the percentage of each platform’s sites within the Alexa traffic ranges. The lower the Alexa traffic range, the higher is the website's traffic.

Clearly, choosing Solo Build It! means that your chances of building a successful site that drives serious traffic are significantly higher than if you use Wix, GoDaddy, Wealthy Affiliate, WordPress or Squarespace.

Mike Allton
Mike is an award-winning blogger, speaker, and author at The Social Media Hat, and Brand Evangelist at Agorapulse where he strengthens relationships with social media educators, influencers and agencies.

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