Information and Resources for Solopreneurs
Everything You Need In Your Awesome SEO Toolbox

seo-blog-post

Today’s SEO covers these three topics:

  1. on-page SEO (e.g., focusing on one keyword per page, getting that keyword and synonyms in the content enough times that the engines know what the page is about)
  2. off-page SEO (e.g., getting links to the site, improving the bounce rate)
  3. technical SEO (e.g., page speed, mobile-friendliness, avoiding duplicate content)

During the early days of the Internet, if you wanted your website to rank well in the search engines, all you had to do was get the “on-page” ranking criteria right to achieve a positive result.… Read more

Trick or Treat?

Traffic Generation

Many Webmasters, experienced and otherwise, fall into the trap of excessively adjusting or tweaking their Web pages in order to improve search engine (SE) rankings.

The term "Search Engine Optimization" ("SEO") includes both keyword tweaking on a Web page ("on-page criteria") and orchestrating certain off-page criteria, such as inbound links to a website, all with the goal of manipulating search engine rankings.… Read more

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