Information and Resources for Solopreneurs

Elephant-Hack Perfect Tweets

Written By: Ken Evoy (CEO, SiteSell) in Social Media | April 10, 2017

Elephant-Hack Perfect Tweets

Ever written the “perfect” tweet, only to find it was 10 characters too long? Nutz!

Or maybe you had something important to say but just couldn’t say it in 140 characters?

What to do?

“Hack” Harder!

Most people “negotiate” their way to 140 characters. Forget that.

Start by saying what you want to say. Don’t sweat the 140, but don’t write a blog post either. Just make your point. It’ll “weigh in” at 155-175 characters most of the time.

If your first pass is 150, you’ll have no problem chopping to 140. Over 180? You’ll need to cut a thought — do that first.

Then turn what you have into a tweet…

It’s like making a sculpture of an elephant. Remove everything that does not look like an elephant!


Seriously, cut out everything that does not look like a tweet! While doing that, watch for a cool turn of phrase!

Here’s what to cut without losing meaning or personality…

  • Pronouns. Folks already know it’s you or your business, so ditch the “I” or “we.” (“I’ve written a new book, finished it last week.” → “Wrote a new book, finished last week.”).
  • Articles (“the” & “a/an”). You can drop those without losing meaning. (“Wrote a new book, finished last week.” → “Wrote new book, finished last week.”).
  • Combine. Twitter forces economical writing (the best kind). “Finished new book last week” is not only tighter, it’s better!
  • Adjectives/adverbs. Use stronger nouns/verbs, or kill them outright. (“It’s already June and I’m behind with the new product launch.” → “It’s June. I’m behind with the product launch” → “I’m way behind on product launch!”).
  • And. Save characters with abbreviations/symbols (“&” instead of “and”).
  • Emojis I. No need to spell out how you feel. Say it with an emoji instead! (“Thrilled to announce I’ve finished the book.” → “Finished book!👍 Yay!😃”).
  • Emojis II. Save on more than emotions. If you carefully, you’ll ❤ this & feel like a 🌟. But don’t do it too much. 😓
  • Run-on sentences. Split ‘em because it’s sharper and you save a few characters by dropping the conjunction. Oops! → Split ‘em. It’s sharper. Save characters by dropping conjunctions.
  • Long words. There’s always a more succinct one (“more succinct” → “shorter”).
  • Two words (when one will do). Contractions not only save space, they are less stuffy (→ “they’re less stuffy”).
  • Passive voice. “Activate” your writing! (“The course will be launched tomorrow” → “Course launches tomorrow!”).

Got the idea now? Great!

Bottom Line Takeaway?

A sharp “word machete” not only gets you close, it usually improves the message.

So get medieval on that first pass!

When you get down to the short strokes, “tinker” with the words using the best editing tool of all — your own (elephant) ear! 🐘

Along the way, a clever twist/combo/hack will turn a tweet into something really special. The more you watch for/try this bit of Twitter-magic, the more often it will happen.

Want more cool hacks like this one? Visit the Solo Build It! Social Media forums. You’ll find loads of tips and hacks to help you improve your skills on Twitter and other social platforms you market your business on.

Ken Evoy (CEO, SiteSell)
Ken Evoy is the Founder, CEO, and Chairman of the Board of SiteSell Inc. He is the creator of SBI!, SiteSell's comprehensive Web business-building system. Ken is also a successful inventor, author, and emergency physician. He feels strongly that solopreneurs can be empowered by leveraging their income building potential online.
Ken Evoy (CEO, SiteSell)

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