Maximize Social Engagement With Optimal Hashtags
Ken Evoy (CEO, SiteSell)

Maximize Social Engagement With Optimal Hashtags

More than ever, search results are determined by “offsite signals” generated by the quality and relevance of your content. Keywords are still important, but optimizing the use of hashtags will give your content increased exposure. But don't use popular hashtags, do this instead.
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The Most Winnable Social Network
Margit Streifeneder

The Most Winnable Social Network

The standard social network advice is to go where your audience is. For most, that means Facebook. After all, everyone is on Facebook, right? Don’t let its ginormous number of users be such a huge factor in your decision-making. Use this most "winnable" network instead.
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