Information and Resources for Solopreneurs
Wrong Keywords, Wrong Results

Wrong Keywords, Wrong Results

EDITOR’S UPDATE: These keyword guidelines are just as valid today as when this post was first published in 2011. Get the keywords right and your site will be right. Keywords need to be targeted to your audience and what they’re searching.… Read more

Personal Photos and Your Unique Voice

Content & Article Writing

Let’s consider this two-part question about adding content for your website…

Do family pics on a site look amateurish?

Does race [in those pictures] matter?

Sharp family pictures, positioned well and in context, foster trust/credibility in your visitors’ minds and contribute to your “unique voice.” Amateurish?… Read more

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