EDITOR’S UPDATE: These keyword guidelines are just as valid today as when this post was first published in 2011. Get the keywords right and your site will be right. Keywords need to be targeted to your audience and what they’re searching.… Read more
The rest of your business rides on your choice of a niche or theme. SBI! calls this a "Site Concept."
A Site Concept is a keyword (ex., "Anguilla" or "Anguilla villas"). You use it as a focus for writing the information or content of your home page.… Read more