Are You Missing the 8th “P” of Marketing?

Guest Blogs by SBIers

By Erwin Steneker from

When I was a student of business economics, one of the first things I learned about marketing was the 4 P’s of the marketing mix. Coined in 1953 by Neil Borden, the marketing mix talked about 4 instruments or ingredients (Product, Price, Place, and Promotion) that a marketer could “mix ‘n match.”

While the 4 P’s made a lot of sense to me, the concept still seemed incomplete, and not quite on the mark.… Read more

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