Create Buzz With Special Occasions

Business Tips

Special occasions occur year-round. Use them to “break even” but create buzz and increase sales.

Every new customer has a lifetime value. If you have a great product, you’ll more than make up the temporary price reduction through word-of-mouth, renewals, and other spin-off income.

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Target Niche Markets – Avoid the “One Size Fits All” Approach

Business Tips

If your product is like SBI!, with a target market of “everyone,” you have a dangerous situation. You can’t market via “one size fits all.” Trying to please everyone, pleases no one.

Create targeted sites that talk specifically to the circumstances and needs of specific sub-target markets.

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Overdelivering Is Much Smarter Than Overcharging
E-Business Tips

Yes, you could market more aggressively and over-charge for your product (judging from the Get Rich Quick guys out there!) or you could charge more for each and every module. But…

Isn’t it smarter, more honorable, and a whole heck of a lot more rewarding (in every sense of the word) to OVERdeliver to your customers?

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Use Videos To Boost Conversion Rates
E-Business Tips

Video gets results. It’s total communication ("a video is worth a thousand pictures"). When you show your visitors what you’re offering via a video, they "get it" much quicker and much deeper. And that means higher Conversion Rates for you.… Read more

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