Reach for the Top With Universal Search

Traffic Generation

With Google’s “Universal Search,” the Search Engine Results Pages (SERPs) blend together results from Web page search, blog search, news search, image search, video search, book search and local search.

Each of these special searches are known as doing “vertical search.” However, not many people actually used these special searches so Google now blends them into its general, “front door” results to give the best search experience possible.… Read more

Google Changes UI on SERPs

Ken’s Blog

You’ve probably noticed a change in Google’s UI of its Search Engine Results Pages (SERPs). There’s a 3rd column on the left-hand side and it’s basically there to help you navigate/refine your search.

Now that I’ve been playing with this for a bit, I figured I’d share a few thoughts on how it affects you.… Read more

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